A single race hosting fee can hit $70 MILLION—and that's before they even sell a single ticket. The real challenge for any track promoter? It’s absorbing the massive fixed liability and turning a one-time race into a year-round, profitable business.
The truth is, the profit isn't in the Grandstands, it's with the executives in the Suites. Premium hospitality is the only sustainable margin driver.
We're putting the circuit business on the lift and exposing the financial engine behind every major racing series, from F1 to IndyCar, using leverage, real estate, and B2B cash flow to survive.
🏁 On This Episode of Business of Speed:
00:00 The $70M Fixed Cost: Your Entry Ticket to Global Racing
04:44 The Ultimate Leverage: Why a Racetrack is an Infrastructure Asset
10:40 The Profit Driver: Why Luxury Suites Fund Your Favorite Race
18:13 Ghost Tracks of Europe: The Need for Year-Round B2B Income
21:30 The Subsidy Factor: How Cities Use Tax Dollars for PR (Vegas vs. Monaco)
27:39 The 3 Non-Negotiables for Track Sustainability Checklist
29:00 Real Estate Leverage: Inside the T11 "Car Condos" at COTA
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.