Episode Transcript
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Speaker 2 (00:10):
Thank you again for
having us join.
My name is Randi Pellett.
I'm the CEO of FeldcareConnects.
We are a therapy referralagency that provides physical
therapy, occupational therapy,speech therapy, a little bit of
registered dietician.
We partner with home healthagencies.
We have a network of over 4,000clinicians throughout the
(00:33):
nation California, arizona,florida, texas, I don't know if
I missed a state there, hawaiiand we partner with home health
agencies.
They use Feldcare as a referralagency, partner with home
health agencies.
They send they use Feldcare asa referral agency.
They send referrals.
They don't have their own rehabstaff or they have an overflow
of referrals from differentcommunity-based sources that for
(00:53):
patients that need home healthservices.
They send those referrals to us.
We created an app it's kind oflike Uber for home health.
It's like it's calledCliniconnect.
So the therapist will downloadthe app on their phone and they
mark themselves available.
They can accept those patientsbased on their availability.
And then administratively wehave a very large staff.
(01:15):
Administratively we support thehome health agency, make sure
nothing falls through the cracksand the therapists are free to
actually be an entrepreneur,create their own caseload and
take on these referrals based ontheir availability.
That's healthcare.
Speaker 1 (01:33):
That is pretty
amazing and, as I can tell you
from working with home careagencies across the country home
health care agencies there'salways a need for more physical
therapists agencies.
There's always a need for morephysical therapists,
occupational therapists, speechtherapists, and sometimes,
especially in our underservedareas, in our rural areas.
We need a little extra helpthere.
(01:57):
Julia, do you want to introduce?
Speaker 3 (01:57):
yourself and tell us
more about what you do with
Feldcare?
Hi, yeah, so I'm Julia Shaw.
I'm the marketing administratorhere at Feldcare Connects, and
Randy gave such a good intro.
I'm honestly not sure what tosay, but I work with outreach
and helping us connect withvarious clinicians who want to
take advantage of the FelcareTherapy Network and make sure
(02:20):
that they connect with us, thatthey can utilize our services as
entrepreneurs, because they areessentially running their own
business, and then we connectthem with the home health
agencies as referral partners.
Yeah, I work with getting allof them connected up with us so
that we can provide our referralpartners with qualified
(02:41):
clinicians who can't help outtheir patients.
Speaker 1 (02:46):
That's great, and so
I have a few questions about all
of this.
So, first of all, how long hasFeldcare been in business or
been around?
Speaker 2 (02:56):
We've been around and
first of all, just a little bit
more on Julia.
So she posts on social media.
We have YouTube.
We have several other socialmedia spots that she's very
involved in presenting Feldcareout there.
I just wanted to share that,but we've been around since 2011
or 2012.
(03:16):
Mind you, I don't know theexact date, but I've been in
healthcare for eons prior, along time, but I did see the
niche specifically for rehabwith the elder population, which
is primarily what we serve.
We do see a little bit ofpediatrics, but obviously elder
population is baby boomers andit's growing, and years ago I
(03:43):
just tapped into that and wecreated an agency that can
support the community.
It is family based.
Son and husband are all part ofthe team, along with a big
administrative group.
Speaker 1 (03:55):
That's awesome, and
so this is a question for the
entrepreneurs at heart out there.
If you're a physical therapistand you sign up with Feldcare
and take a few shifts, who's thepayer?
Is it Feldcare or the home careagency?
Speaker 2 (04:11):
So I'm just going to
answer that, julia.
Okay, so the home health agencyis the one that owns the
patient.
They're doing the billing toMedicare or to the insurances.
We're billing the home healthagency and then we're paying the
clinicians.
They're all independentcontractors.
But on top of everything that wehave, I just do want to share
(04:34):
that we also have a Feldcarefranchise opportunity Because,
again, elder community acrossthe nation is humongous, so that
we're growing, evenexponentially, which is pretty
significant.
We created a franchiseopportunity because it would be
so much more effective tosupport the community with
(04:56):
franchisees all over the place,rather than just Feldcare trying
to expand and running it ontheir own.
So we have a full onoperational support and
development for that franchisee.
So, since you asked about theentrepreneurship and that's
something that Julia brought up,the therapist obviously is the
(05:17):
entrepreneur.
Pt OT speech RD.
They're the entrepreneur.
They could create a business,take as much or as little
caseload as they want.
Supplemental for new grads theycan pay off that student loan.
There is actually no reason whya new grad can't get the foot
into the home health world.
But for those entrepreneursthat actually want to create a
(05:41):
full-on business and they don'thave to start from scratch.
Healthcare could be a reallygood solution for that.
Speaker 1 (05:47):
I can see how it
would be.
You guys are doing thisnationwide, but I can see how it
would be to an advantage ifsomeone did want to start a
business like this and theywanted to inquire.
I can see how it would be totheir advantage to be local.
So if they're in Tampa Florida,they have that whole territory,
they can market and be in thatterritory and there's a face
(06:12):
behind the support and in thatactual area.
So I see how it can beadvantageous both ways.
I know you guys if you have ahuge team I would imagine you do
, because if you're supplying alot of work across the country,
that's a big amount of supportpeople that you need to have in
place to manage all those things.
Speaker 2 (06:32):
But yeah, we do have
a big administrative support
team and, what's really cool fora potential franchisee, we've
put a whole operational processin place and we have an awesome
the whole operational process inplace and we have an awesome
like healthcare universityprocess online where they go
through every single departmentwith all the policies and
(06:52):
procedures and processes thatthey have access to, along with
shadowing.
Speaker 1 (06:57):
And I see home health
agencies.
What I find is that and youguys can correct me if I'm wrong
, you're the experts on all ofthis Sometimes either they're
like you said they're so busythat they have overflow, they
can't serve and so they need tohire a few extra people, but
it's temporary.
Or they're newer at this, ormaybe haven't been around as
(07:19):
long, or maybe haven't hadenough physical therapy,
occupational therapy, speechtherapy business to keep that
person full-time hours alwaysbusy.
They just don't have they don'thave that many referrals yet,
so it's much more advantageousto hire someone as needed,
because they just haven't gottento that place where there's
(07:41):
full-time requests.
Does that sound like some ofthe issues you face?
Speaker 2 (07:46):
So first of all,
everyone is an independent
contractor as far as thetherapists go, so technically
there's no employment typecontract involved here.
So I just wanted to point thatout.
But the agencies, you're right,they might have a smaller
census and they have the PT orOT or speech requirements that
(08:07):
pop up, or they're a brand newagency and they're going through
survey and they have to do,they have to comply with those
10 initial patients in thebeginning and they don't have
anyone.
So they partner with Feldcareto provide that support and we
go through Feldcare actuallygoes through the entire survey
with the agency to get them setup.
(08:28):
So we provide a little bit ofconsulting there and coaching.
We deal with getting all thecredentials and really complying
with Medicare guidelines toensure that a home health agency
gets.
We're always in survey actually, whether it's through joint
commission or CHAPS or HAC, tomake sure that the agency is
(08:49):
compliant.
But an agency, again, like yousaid, might have a large census
and they might have their own.
We have staff on board but theyhave a lot more coming in and
they want to be able to takethose referrals from those
community referral sources andthey partner with healthcare to
(09:10):
help them through that and ourinternal team will QA the notes.
There's a whole big internalteam that will really make sure
administratively that the agencyis supported.
Speaker 1 (09:25):
Well, it's pretty
interesting that you guys
actually help get folks throughsurvey, because that's such a
stressful time for everybody,and having a consultant or just
someone to coach you along andmake sure that position is
covered and all the bases arecovered with what survey is
going to look for, that's a bigdeal.
(09:45):
That's just amazing that youguys have recognized how
important that is.
How do you get that firstclient and how do you have all
of this in place?
So that's great that they canreach out to you and get
involved for that Exactly it is.
Speaker 2 (10:00):
Some of the
therapists will actually go with
the surveyors to the home onthat initial visit for physical
therapy or whatever.
We definitely go over infectioncontrol and some of those key
words that will come up duringsurvey.
But the agencies sometimesyears ago I had opened up a home
health agency so I dounderstand a little bit more of
(10:21):
the intricacies that go behindthat.
The agencies might not knowjust the basics on credentials
they're so busy trying to findnurses and home care aides that
they know that piece.
They know about thedocumentation, about the MD
orders, about all those parts,but the other pieces they might
not know.
So that's where we come in toactually provide a lot of that
(10:45):
support.
Speaker 1 (10:46):
So now I need you to
do that with nurses, LPNs, home
health aides.
Speaker 2 (10:51):
You know I have, and
it is not an area that I'm
interested in.
Speaker 1 (10:56):
It's really hard.
It's hard all the way around,but working with professionals
that are credentialed andlicensed is amazing.
But it is hard to find all ofthese roles.
Sometimes, depending on whereyou are and how long you've been
in business, it can bechallenging for every single
role across the board, andthat's very true.
(11:16):
Yeah, how much this is needed.
How many seniors need help?
How many folks are coming homefrom the hospital and need the
assistance of PT, even if it'sjust for a short period of time
Discharging after a surgery or along hospitalization it's rough
.
Coming home, my husbandrecently had open heart surgery
(11:38):
and he's perfectly okay andwe're here to support him.
But that's a big surgery andonce you get home from the
hospital you're just sodebilitated.
Even though it was only a fiveday from surgery to discharge,
it was about five days total.
But it is a it is hard on you.
It's hard especially if youlive alone and don't have a lot
(12:00):
of support.
It's rough.
So I the need for live aloneand don't have a lot of support,
it's rough.
So the need for physicaltherapy and occupational therapy
and speech therapy is it's justas you said.
It's just going to get biggerand bigger all the time.
It's hard to feel like you canmanage during the day without a
little help.
Absolutely, absolutely.
Speaker 2 (12:19):
Absolutely.
First, I'm glad to hear yourhusband is recovering well and
he has your support, so that'samazing and great.
With your background as well, Iunderstand you're a nurse, but
Bell Care does go to all theconventions to recruit.
So we're at APTA, we're atCalifornia Physical Therapy
Association conventions, we'reat a lot of the different
(12:41):
schools, usc and just throughoutvarious places constantly
recruiting the therapists.
Speaker 1 (12:49):
Is there a particular
part of the country where you
find that it's harder to recruit, that you're looking for more
people, or is it just the sameacross the board?
Speaker 2 (12:59):
There's supply and
demand and it does.
There's supply and demand andthere's a pendulum, if you will.
We're probably in that pendulumon needing more supply.
We do have a lot of referralsevery day, knock on wood.
But the rural areas, of coursethere's not enough nurses and
(13:19):
the PTs.
Now OTs can do started caresbut they have to get trained up.
But it's a billable item.
Otec has approved it.
The National Board has approvedOTs to do started cares.
So that is very challengingbecause of the amount of work
and there's not enough nurses.
So there's a lot more startedcares coming in to open those
(13:41):
cases and that's tough.
Yeah, to answer your question.
Flying demand all over theplace.
Yeah, yeah, california, oakland, san Jose, sacramento, stockton
, modesto, florida, gainesville,tampa, st Petersburg, dallas,
phoenix, lake, havasu, justeverywhere.
Speaker 1 (14:05):
And Julia, you are
marketing and recruiting, and
what's the best way for folks toconnect with you all and say,
hey, I'd love just go to thewebsite, or what is your website
address?
We should say that first.
Speaker 3 (14:18):
Yeah, so the website
address is healthcareconnectscom
.
We do have a contact page andif you say that you are looking
to connect with us as aclinician, it will go straight
to our recruitment staff.
You can also just emaildirectly at recruitme at
bellcareconnectscom.
So those are all options andthen, yeah, those are probably
(14:43):
the best ways to connect.
Obviously, if you go on socialmedia, you're going to talk to
me, but I'll just probably sendyou that recruit me at
healthcareconnectscom email,because that's the team that you
can talk to, ask the mostquestions, get all of the
answers that you want, gethooked up with the referral
partnership, so that's probablythe best way to get in touch for
(15:05):
sure.
Speaker 1 (15:06):
I would imagine
there's an onboarding process.
Speaker 3 (15:09):
Yeah, yes, there's a
really great training process
too that helps to orientclinicians who are looking to
get into this.
We're not just grabbing someonestraight out of college and
saying, here you go, here's apatient, yeah, that would be
really overwhelming.
So we have a great supportstaff and a great training
module that they go through andthey can always ask questions
and we're always here to answerthose questions.
(15:31):
We're just here to supportthose clinicians who really want
to get those connections,connect with home health agency
patients and really growthemselves, develop themselves,
become entrepreneurs.
See what that, see what theindustry is like.
We also have, we've connectedwith clinicians who are perhaps
(15:53):
professors, who just want tokeep their hand in, people who
are looking.
Maybe they're working atschools and over the summer they
need some extra work.
There's just a plethora of waysthat somebody can utilize
self-care to get thoseconnections and work with those
patients.
Speaker 1 (16:13):
And how about home
health agencies?
What's the best way for them?
Same, go to the website, yeahso, yeah, oh, go ahead, wendy.
Speaker 2 (16:21):
Yeah, sorry, don't
mean to cut you off there, julia
, but somebody can always callour corporate office
818-926-9057 and ask to speak.
Press zero and ask go to thecontact page, put their
information.
You can send an email to infoat FeldCareConnectscom as well.
But, yeah, definitely, we arenine to eight Pacific Standard
(16:53):
Time to support the differentareas, so we're definitely stay
open later.
But best way if somebody needssomething urgent, they can email
, like Julia was saying, or theycan call the main number.
Speaker 1 (17:10):
That's great.
What an amazing opportunitythat's out there that you
created all those years ago.
And I'm sure that it'll be avery long time, or maybe never,
that the demand for folks thatto come in and fill in a few
shifts or fill in a fewassessments is never going to go
(17:31):
away.
So I think that's prettyamazing.
I'm so glad that it's not goinganywhere.
Yeah, those discharges to homecan be rough those first few
weeks or days or weeks,depending on what you're facing,
and so having that physicaltherapist or OT person or speech
therapist there is just anecessity sometimes.
(17:54):
It's great, do you?
Speaker 2 (17:56):
do home health or are
you strictly in media now?
Speaker 1 (18:00):
Well, personally, I
do not do any nursing anymore,
so we are.
Care Across America isdeveloped by Approved Senior
Network, and Approved SeniorNetwork is a company that I
co-own, and we've been doingmarketing for home care agencies
, home health care agencies andother senior care providers
(18:21):
since 2008.
So we're also long in the tooth, as they would say.
I tell people I am 200 yearsold.
In nurse years we're like dogsWell established established.
Speaker 3 (18:34):
Yes, excellent.
Speaker 1 (18:35):
That's great Around a
while.
You've seen it all and you'veheard it all, but our main focus
is helping home care agencieshome health care agencies with
their visibility and theirbranding and their online
presence, but also theirin-person sales and networking
presence.
So we do both of those things,and Care Across America is an
(18:57):
effort to make sure that peoplewho are out there whether they
are a business or they are aconsumer looking for care they
know have more resources.
There's lots of resourcesavailable out there and I don't
think there will ever be a timewhen we have too many people
shouting out the benefits ofin-home care.
(19:19):
There's, I think that'sobviously.
I think we can see now thatcare is shifting.
We're sending patients homesicker, we're sending patients
home relying on home health care.
There's challenges all acrossthe board with this stuff, but
there will always be challenges,absolutely.
Speaker 2 (19:36):
Look at Kaiser.
They have a whole eco program,emergency care at home, and they
don't even go home unlessthere's a home care aid.
We're not talking now.
We're talking about the nonskilled, which I'm not involved
with, but that is one of thecriteria that's needed.
And then, of course, the rehaband the nursing comes in.
But the patients want to stayin their home if they can, and
(19:58):
they'll do anything possible tomake that happen.
Speaker 1 (20:02):
Yeah, we heal better,
we feel better, it's just not.
Hospital beds are notcomfortable.
Somebody coming in every fourhours to take your blood
pressure is not that you don'tjust.
You just don't sleep, you don'tsleep.
So, yeah, home is where we healbetter, for sure, and I agree,
if you can be at home, that'sthe best place for you.
I agree, if you can be at home,that's the best place for you.
Speaker 2 (20:23):
Absolutely.
Speaker 1 (20:29):
I'll thank you, both
of you, for coming on and
telling us about Failed CareConnects.
We will make sure your website,your phone number and all your
contact information is with thisepisode, so people know how to
get a hold of you, either homehealth care or PTOTST.
Speaker 2 (20:42):
That's amazing.
Speaker 3 (20:43):
All right great.
Speaker 2 (20:44):
Thank you so much.
Thank you so much for havingboth of us.
Hey, we're glad to have you.