What Happens in Vegas Stays in Good Hands: The Golden Companies

Ever wondered what a truly comprehensive approach to senior care might look like? Bob Swatkins has built exactly that with his Golden Companies consortium in Las Vegas, creating a seamless ecosystem where seniors can transition through different levels of care while staying within one trusted organization.

Swatkins walks us through his impressive portfolio of services: Golden Heart Senior Care for in-home personal care, Golden Years Senior Concierge for independent seniors needing occasional help, Golden Brook Residential Care Home for memory care and assisted living, and their newest addition – Golden Heart Hospice. This vertical integration allows clients to start with minimal services and gradually increase support as their needs evolve, all while maintaining relationships with caregivers and staff they've come to trust.

The Golden Brook Residential Care Home stands out with its personalized approach – licensed for 10 beds but configured for 9 to ensure greater comfort for residents with memory challenges, stroke recovery, Parkinson's, or age-related needs. Their consistently full occupancy and waiting list speak volumes about the quality of care provided, with virtual tours available on their website for prospective families.

What makes this model particularly valuable is how it benefits everyone involved. For families, it means consistent care without the stress of finding new providers at each transition point. For staff, it creates flexible employment opportunities across service lines. For Swatkins, it enables greater quality control throughout the entire care journey. Located strategically in Sun City, Summerlin – Las Vegas's largest senior community – the Golden Companies exemplify how integrated senior care can simplify what's often a fragmented and stressful process.

Ready to see what comprehensive senior care looks like? Visit weprovidegoldencare.com to explore their services and take a virtual tour of their facilities. Your loved ones deserve the golden standard in care.

View More at HomeCareMarketingNews.com

Episode Transcript

Speaker 1 (00:00):
My name is Bob Swatkins.
I'm located here in Las Vegas,Nevada.
I'm the owner of the GoldenCompanies, which is a consortium
of businesses here in Las Vegasthat caters to seniors.
I own Golden Heart Senior Care,which is a personal care agency
.
I own Golden Heart Hospice,which is a hospice company.
I own Golden Brook ResidentialCare Home, which is a memory

(00:22):
care home, which is located herein the Las Vegas Valley, and I
also own Golden Years SeniorConcierge, which is a senior
concierge company that servesseniors who aren't ready for
care but still need certain helparound the house.

Speaker 2 (00:37):
That is a lot, and it's been amazing to watch you
guys grow over the years.
So let's start with.
If somebody calls your officefor any reason whichever, and
they may not know what kind ofhelp they need Sometimes they
don't how do you start thatconversation, or what can people
expect when they call?

Speaker 1 (00:58):
Sure.
So when they call, there'sdifferent prompts for different
types of businesses.
If they're not sure, they cantalk to someone in a member of
our office who will point themin the right direction.
They'll get a call from one ofour family liaisons which will
reach out to them and basicallytalk to them at a very personal
level, try to understand whattheir needs are and then, based
on that, then we can point themin the right direction, whether

(01:20):
we can help them personally withany of our service lines or if
we need to refer them to someoneelse.

Speaker 2 (01:28):
And so you pretty much cover the entire gamut of
services at this point.
So if someone is ready for homecare services, or believe that
they are, do you have instanceswhere they start home care,
they're doing great, and thenmaybe they need to transition to
something a little bit moreall-inclusive, like 24-hour care

(01:48):
?
Have you had that happen?

Speaker 1 (01:49):
Oh yeah, that's quite common.
Generally most of our clientscome on with very limited
services a number of hours perweek, and then they grow within
the company.
They go from, let's say, threeor four hours a day to seven or
eight hours a day, and then someof them will transition to 24-7
care, depending on the cost andtheir ability and their
resources.

(02:09):
Some of them will eventransition to the Golden Brook,
which is our assisted livingcare home, and then we have them
for life generally when theycome into the care home
environment.
So it's not uncommon for ourpatients to become our clients,
to become patients and to becomeresidents in our business
service levels.

Speaker 2 (02:30):
And tell us a little bit about the care home.
How many beds is it or how manyfolks are there?

Speaker 1 (02:35):
Sure, golden Brook is a licensed memory care home.
Not all of the residents thatare in Golden Brook are memory.
There's a combination of peoplewho need help because they've
had a stroke or Parkinson's orjust simply old age, and then
there's clearly the residentsthat suffer from dementia and
things of that nature.
It's licensed for 10 beds.

(02:57):
We have it set up for nine bedsbecause it's just more
comfortable that way.
And it is full it's generallyalways full.
It's very hard to get into.
And it is full, it's generallyalways full.
It's very hard to get into.
People generally don't leavethe home.
You can actually see the home.
If it's something that you'reinterested in.
You can go to our website,weprovidegoldencarecom, and all
the way in the footer it saystour Golden Brook and you can

(03:19):
walk through it like you'rewalking through a movie.
So you can click through it andyou can look in each room.
You can so it gives people anidea of what the environment is
like.
It's really a very cozy andwarm environment for the
residents and we get a lot ofpositive reviews about the home.

Speaker 2 (03:37):
That's great, and so you probably have a waiting list
at this point.

Speaker 1 (03:41):
Oh yeah, yeah, we're generally almost always full.
It's a nice problem to have.
So, yeah, we can't complain.

Speaker 2 (03:48):
Yeah, absolutely.
You need to build about fivemore of those.

Speaker 1 (03:55):
Yeah, they're certainly needed here in Las
Vegas, I'm sure within the restof the country.
There as well, there's pros andcons to group homes and so
forth, but we're very proud ofGolden Brook.

Speaker 2 (04:06):
That's great, that's awesome.
And talk about your latestaddition to all your services,
which is hospice care.
So we're talking end of lifeand comfort and dignity.
So tell us some more abouthospice.

Speaker 1 (04:20):
Yeah, the whole idea here was is to try to vertically
integrate all of our businesses.
The only one that we don't haveyet and that might be coming
here in the near future would beeither like home health or PCP
of an element, so we canliterally control the entire
care process.
That was my thought when Ifirst started doing this,
because a lot of times you haveto rely on outside partners and

(04:48):
if your partners aren't reallyup to the task, sometimes the
level of care that your clientsreceive isn't what you really
expect.
So when you have everythingunder one roof, under one
ownership, you have a lot morecontrol over the level of care
that everyone receives underyour umbrella, if you will.
The hospice company is brand new.
We're in the process right nowof getting our first five for
Medicare credentialing, so we'revery excited about that.

(05:10):
Yeah, and I've partnered upwith a nurse practitioner that
has many years in the hospicefield, so we're going to be off
to a really good start.
We have really good highquality medical and clinical
people that have joined the team, so we're going to be off to a
really good start.
We have really good highquality medical and clinical
people that have joined the team, so we're very excited.

Speaker 2 (05:26):
That is exciting, that people can rely on anyone
else.
What comes to mind, besides itbeing exciting for the seniors
that might ebb and flow throughsome of these services, is that
your caregivers always havehours.
They always have, whetherthey're you can, I guess you can
interchange them.
They can go work at the homeand they can work in home care

(05:47):
and they can work in hospice.
So you, it seems to me like notonly will you need more
caregivers, but you'll also beable to beg and borrow and steal
from one service to another andmake sure.

Speaker 1 (05:58):
Yeah, there's certainly synergies that are
related to having all of theseservice lines, and where you
really it helps out quite a bitis in the back of the house.
When you're dealing withmarketing, you're dealing with
HR, you're dealing withscheduling, you're dealing with
field care, coordination, allthese types of things, you
already have that support systemestablished.

(06:19):
So when you add on a differentservice line, it's not that you
can absorb it entirely, but youhave the ability to get it off
the ground much easier with anestablished staff, and my staff
is absolutely fantastic.
I love each and every one ofthem.
Our schedulers are amazing.
Our HR department is absolutelyamazing.
Our marketers are superhardworking.

(06:39):
They do a fantastic job.
So I'm very blessed to have anamazing staff and I love every
one of them.

Speaker 2 (06:46):
That's wonderful.
It's so great to have peoplethat you can rely on as an owner
that have been with you for avery long time, and even those
new folks on the hospice side.
How nice to have nursepractitioners and folks coming
on board right away.
I know that's such a benefit toall the families who are
relying on you for one type ofcare or another, and I'd agree

(07:08):
that having everything under oneumbrella not only makes it
easier for you I know there'salways challenges, but for the
families that go from one partof life to another is a nice
thing.

Speaker 1 (07:19):
Yeah, I think where it really helps the families is,
let's say, you bring them onwith personal care and you're
doing help in the home, youbuild trust and you build a
relationship with these families.
So when it comes time to movingto the next level of care, it's
a very easy transition becausethey already know and trust you.

Speaker 2 (07:39):
Yeah.

Speaker 1 (07:39):
And people like to do business with those they know
and trust.
So it's a pretty easytransition for someone to become
a client, to become a patient.

Speaker 2 (07:50):
It sounds to me like you pretty much own all of Las
Vegas now.

Speaker 1 (07:54):
No, there's a lot more.
Las Vegas is a pretty dynamiccity.
There's a lot of good providershere and, frankly, there's
plenty of business to go around.
We have a really nice communityhere.
It's a little toasty in Julyand August, but other than that,
the rest of the year is fairlycomfortable and we have some
really fantastic providers herein Las Vegas.

Speaker 2 (08:17):
Yeah, that's great.
I know that.
What if we don't live in LasVegas?
What most of us see is not thereality of all of Vegas you
really are.
It's a large metro area and ahalf million people who live
here in the city and it's reallygrowing like crazy.

Speaker 1 (08:44):
A lot of good things that are happening here.
If you like really good foodand really good entertainment,
this is the place to live.

Speaker 2 (08:49):
I would agree.
I would agree on both of those.
But yeah, I know there's awhole nother side of things that
the tourist part of us don'tsee, but having really good
providers and really good careout there there's so many
seniors move to Las Vegas andenjoy that area so much so
you're doing that.

Speaker 1 (09:08):
Yeah, our office is located in Sun City, summerlin,
which is the largest seniorcommunity here in Las Vegas.
There's about 9000 homes aroundour office, so we're smack dab
right in the middle here.
It works out really well.
So, yeah, we're very.
We're smack dab right in themiddle here.
It works out really well.
So, yeah, we're very, we'revery blessed.

Speaker 2 (09:24):
I want to thank you for filling us in on all the
amazing stuff you have going onthere, and we'll make sure all
your phone numbers and websiteand everything's available for
everyone who watches this.
So thank you.

Speaker 1 (09:35):
All right, thank you so much, valerie.
I certainly appreciate all yourtime.