Dirty Chats

I share my favourite  messaging hack (works every time) so your brand stands out and customers actually remember you. 

We also unpack the Louvre heist drama, and dig into Love Is Blind with some honest takes on attraction, fame, and fairness. 

Plus: a peek behind the scenes of Over The Shoulder (the copywriting course + mentorship) and a new 5-day pop-up podcast for copywriters.

Learn about Over the Shoulder HERE

Listen to the popup po...

I'm chatting Liquid Death's online feud with Death Wish coffee -  the petty (and genius) lawsuit-turned-publicity stunt that shows why goodwill is currency in 2025.

And OF COURSE AN ALBUM BREAKDOWN OF Taylor Swift’s The Life of a Showgirl ....and a marketing analysis....

Why were some fans disappointed? 

And are you making this mistake for your brand? 

Because whether you’re a pop star or a business owner, one rule remains:

Episode Overview
Did Sam Altman order a hit on a former OpenAI employee? This week’s Dirty Chats has A LOT of gossip, scandal and conspiracy. I discuss updates on Taylor Swift's Superbowl negotiations, Violet Affleck’s CRINGEY U.N address, Jimmy Kimmel’s suspension drama and the Tylenol–autism controversy. (All things I'm obviously MEGA qualified to talk about. )

What You’ll Hear in This Episode:

• 🕵️ Sam Altman Mur...

This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: 

• Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.
• Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked fo...

This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 

1. Running a Challenge is the BEST thing you can do for your biz.
 Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibi...

👉👉👉JOIN THE CHALLENGE HERE

In this ep:

I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤  I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt?

Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week. 

What You’ll Learn in This Episode

• Cardi B Trial Breakdown ...

TAYLOR SWIFT IS ENGAGED, her storytelling psychology, and is she trolling Meghan Markle? (I mean, Sussex). We also discuss why are Americans so much bolder in business than Kiwis and Aussies....

On top of covering:

• 🎤 The awkward reality of friends watching your business online (and why Farmer Sam is my unexpected podcast validator).
• 💍 Taylor Swift’s engagement - when it happened, why it matters, and why her storytelling makes he...

What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons.

In this episode of Dirty Chats (where pop culture meets marketing), I talk:

• Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.
• Alex Hormozi’s insane $100M book launch strategy → from...

🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids).

But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates:

• 🎤 Taylor Swift’s 12th album anno...

If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including:

• The 10-day review + follow push that works
• How I built a “launch squad” for guaranteed action
• Why I swapped 10 small prizes for one big $500 giveaway
• The binge-drop strategy for week one
• And why I refused to do a...

What do Taylor Swift, Gwyneth Paltrow, Justin Timberlake, and the Coldplay kiss-cam cheater have in common? They all got dragged through this episode -  lovingly, of course.

We unpack:

• Denise Healy’s bold take on her almost-daughter-in-law Taylor Swift 👀
• Why Taylor’s the queen of marketing (and lipstick missteps)
• Justin Timberlake’s low-effort tour and J.Lo’s high-effort… effort
• Gwyneth Paltrow’s genius PR cameo for Astronomer
• A com...

In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?

I unpack how the DCC became a masterclass in brand strategy — and how you can steal their playb...

In this episode:

• 🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).
• 💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.
• 🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.

You’ll also hear:

• The exact play-by-play ...

In this episode of Dirty Chats, we’re asking the hard-hitting question that affects global politics: have the Kardashians finally missed the cultural memo… and what if you have too?

We unpack:

• The $10 million Birkin Bag sale and why it’s a marketing masterstroke
• The exact moment I realised I wasn't cool
• Why Kim Kardashian’s weird robot thirst trap was the ultimate cultural miss
• How Hollywood (and the Kardashians) lost their pow...

WEBSITE HERE 

In this episode of Dirty Chats...

First up: Justin Bieber’s surprise album SWAG. Is it genius marketing? Is he sending a message about his marriage to Hailey? I’m decoding the lyrics, the launch, and why I’m  (mostly) rooting for the Biebers.

Then we dive deep into The Rise of Candace Owens. From getting fired to becoming one of the most polarizing - and magnetic - figures online, I break down the three-part strategy tha...

Welcome to the very first episode of Dirty Chats — where we gossip and grow your business. 

And the universe handed me a full blown controversy 7 days before launch, so what better episode to start on? 

In this episode, we chat

→ Is Jeff Bezos buying Vogue for Lauren?

→The carousel post that sent the copywriting world into a meltdown

→What happens when authenticity collides with internet outrage

→How to build a brand personality so stron...