In this episode of Doc Secret, our guest is Rachael Jones, Co-Founder and Therapist at Trailhead Therapy PLLC in Arlington Heights, Illinois, and co-creator of the Nurturing Balance framework. Rachael shares her journey from graduate school, where she forged lifelong partnerships, to launching a private practice and becoming a therapist specializing in perinatal mental health. With deep insight into therapist burnout, she discusses how she built a sustainable practice rooted in collaboration, boundaries, and bandwidth-conscious decisions. Rachael also reveals how she and colleague Molly Bass transformed years of clinical insight into Nurturing Balance, a powerful tool that promotes equitable division of labor during the perinatal period to protect mental health. Their research-backed program, now gaining traction across therapists, doulas, and healthcare providers, is expanding into new formats for greater accessibility. This episode explores themes of leadership, productization, mental health, innovation, and work-life design.
Doc Secret is sponsored by Quantics Marketing, LLC.
https://www.quanticsmarketing.com/
00:00 – Meet Rachael Jones: Therapist, Co-Founder, Product Co-Creator
01:36 – A Personal Path to Therapy and Graduate School Bonds
04:48 – Starting a Practice and Starting a Family
06:23 – Burnout, Bandwidth, and Building Differently
08:01 – The Power of Partnership: Working with Mackenzie
11:17 – Slow Growth, Strong Networks, and AI as a Bandwidth Saver
17:33 – Boundaries, Niches, and Therapy Beyond the Room
21:30 – Nurturing Balance: A Framework for Equity in the Perinatal Period
27:54 – Conference Debut and Bringing the Vision to Life
40:48 – Business Partnership, Product Strategy, and Go-to-Market
52:40 – Lightning Round and Close
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