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June 26, 2025 12 mins

In this episode of Founder Therapy, Rich kicks off the first real-world test of his 12-week Transformer program — a rapid build process for turning startup ideas into live products.

Doug asks the tough questions:
How much time will this take?
What’s the commercial model?
And can Rich really balance this with the demands of the service business?

Inside:
• The first founder begins the 12-week sprint
• What “generative commerce” could actually look like
• Why AI-driven search might change how we buy
• The plan to move from MVP to market
• And what Rich is not telling Doug just yet

We're building this one in public — come along for the ride.

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/ doughaines
/ samsrichard

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https://kalium.co.uk/

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