Haamucast

Guest: Marjut Sadeharju, Founder & CEO at Splendid

What happens when you stop thinking about personal branding and start thinking about what you can give?

You build a 12,000-person network that actually means something. In this episode of Haamucast, Edward sits down with Marjut Sadeharju, founder and CEO at Splendid, who went from a lonely consultant to a community-building CEO – all by focusing on giving first and building conne...

Guest: Kira Sjöberg, Co-founder at Goodin

What happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age?

You pick a lane – and become the expert everyone needs. In this episode of Haamucast, Edward sits down with Kira Sjöberg, who went from art historian to AI literacy evangelist by doing something most people avoid: getting really honest about what the next...

Guest: Erica Rankin, Co-founder & CEO at Doozi

What happens when you share the unfiltered reality of entrepreneurship – including the failures?

You build a network that outlasts any single business. In this episode of Haamucast, Edward sits down with Erica Rankin, who went from shutting down her food company Bro Dough to launching travel app Doozi.

Erica breaks down how posting vulnerably about bankruptcy, failure, and the messy ...

Guest: Frida Ahrenby, CMO at Rillion

What happens when you're a marketer targeting CFOs but your finance team won't touch social media?

You flip the script. In this episode of Haamucast, Edward sits down with Frida Ahrenby, CMO at Rillion, to talk about how she got her own finance leaders posting on LinkedIn – and why that changed everything about how they understand their customers.

You'll hear:

👻 Why finance leaders are ...

Guest: Sebastian Mellblom, CEO & Co-founder @ Reveal

What happens when you're building in a sector where museum directors aren't scrolling LinkedIn?

You question everything about founder-led content strategy. In this episode of Haamucast, Edward sits down with Sebastian Mellblom, CEO of Reveal, who's been following founder-led content from the sidelines while building his startup in the travel and visitor experience sector – and ...

Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.io

What happens when you realize executive-led content isn't new at all, just newly appreciated?

You build a company around it.

In this episode of Haamucast, Edward sits down with newly announced Haamu.io CEO Sari Venäläinen to discuss her journey from marketing agency veteran to founder, why founder-led content isn't actually a shift but a recognition of what's always ...

Guest: Samuli, Co-founder at Haamu

What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?

You accidentally create the best marketing campaign of your career. In this episode of Haamucast, Edward sits down with co-founder Samuli to unpack how a scathing LinkedIn post about ghostwriting turned into Haamu's biggest PR moment – and sparked a Finland-wide debate about authenticity in the proces...

Guest: Roman Hipp, Co-founder @ BetterContact

What happens when you need high-quality pipeline but have zero marketing budget?

You put a human face behind your SaaS product and let authenticity do the selling. In this episode of Haamucast, Edward sits down with Roman Hipp, co-founder of Better Contact, who's been building founder-led content for 1.5 years and attributes 70% of his company's revenue to LinkedIn – directly and ...

Guest: Heikki Lindroos, Technology Lawyer & Partner @ Byro

What happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn?

You break through in an industry where nobody else is doing it. In this episode of Haamucast, Edward sits down with Heikki Lindroos, a technology lawyer who went from obsessing over disclaimers to getting 150,000 views on a single post about work-life balance – proving that being...

What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post?

You drive half your inbound pipeline through personal brands. In this episode of Haamucast, Edward sits down with Madhav Bhandari, who's been transparently sharing company performance for nearly a decade and has now built StoryLane's employee advocacy into a revenue machine with 16 active team members.

You'll hear:

👻 Wh...

Guest: Ognjen Bošković, Founder @ Raven

What happens when you realize founder brand isn't about posting pretty content?

You start building one of the last effective go-to-market channels left. In this episode of Haamucast, Edward sits down with Ognjen Bošković, founder of Raven and a founder brand strategist who's seen what works (and what definitely doesn't) when executives try to build their personal brands.

You'll hear:

👻 Why found...

Guest: Samuli Salonen, Co-founder @ Haamu.io

What happens when you realize founder-led content isn't just for customer acquisition? You unlock its full potential. 

In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to unpack their biggest learnings about founder-led content from both their own journey and working with clients. From unexpected use cases to common mistakes, they break down what actua...

Guest: Casey Hill, CMO @ DoWhatWorks

What happens when you structure your LinkedIn strategy like a TV series instead of random posts? People start watching for the next episode. 

In this episode of Haamucast, Edward sits down with Casey Hill, whose methodical approach to content experimentation recently drove back-to-back viral weeks with over 4 million views in a month, converting directly to six-figure enterprise deals.

You'll hear:

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Guest: Samuli, Co-founder at Haamu

What happens when you build the audience before you build the processes?

You scale fast, make mistakes faster, and learn what actually works. In this H1 recap episode of Haamucast, Edward sits down with co-founder Samuli to break down Haamu's first six months – from 0 to 15 customers and €30K MRR, all while working day jobs and figuring it out as they go.

You'll hear:

👻 Why selling "Link...

Guest: Luke Matthews, Founder @ The Wizard of Odd Marketing

What happens when you say what everyone else is thinking but no one dares to post? You get banned a dozen times and build a thriving business. 

In this episode of Haamucast, Edward sits down with Luke Matthews, who transformed from a construction worker with 33 LinkedIn connections into a content creator with nearly 200,000 followers by deliberately pushing boundaries and go...

Guest: Samuli, Co-founder @ Haamu.io

What happens when you're too focused on selling instead of serving? Nobody engages. 

In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to unpack the common mistakes that kill LinkedIn momentum, and how these failures are actually necessary stepping stones to finding your authentic voice and building real business results.

You'll hear:

👻 Why being "too salesy" is the...

Guest: Monika Liikamaa, Co-founder & Co-CEO @ Enfuce

What happens when you stop worrying about clicks and start focusing on the change you want to see in the world? You find your authentic voice. 

In this episode of Haamucast, Edward sits down with Monika Liikamaa, whose unfiltered approach to LinkedIn has turned her personal platform into a catalyst for meaningful conversations about climate action, fighting financial crime, and...

Guest: Siiri Laaksonen, Co-founder & CEO @ TalentBee

What happens when you make founder-led content your #1 marketing strategy from day one? You build a business where everyone, not just founders, generates inbound leads. 

In this episode of Haamucast, Edward sits down with Siiri Laaksonen, who transformed her occasional employer branding posts into a systematic, company-wide content machine that's still TalentBee's prima...

Guest: Emir Atli, Chief Revenue Officer @ HockeyStack

What happens when cold outbound fails and you have no ad budget as a bootstrapped startup? You turn to LinkedIn and build in public. In this episode of Haamucast, Edward sits down with Emir Atli, whose consistent LinkedIn strategy helped land HockeyStack's first customers, fueled their growth to Series A, and now drives millions in monthly revenue—all through his personal profile...