Fail Forward on LinkedIn: How Samuli Turned Posting Mistakes into a Growth Strategy

Guest: Samuli, Co-founder @ Haamu.io

What happens when you're too focused on selling instead of serving? Nobody engages. 

In this episode of Haamucast, Edward sits down with fellow Haamu co-founder Samuli to unpack the common mistakes that kill LinkedIn momentum, and how these failures are actually necessary stepping stones to finding your authentic voice and building real business results.

You'll hear:

👻 Why being "too salesy" is the #1 mistake Samuli sees both in his own early posts and with Haamu clients (and what to share instead)

👻 How his viral salary transparency post in 2018 taught him the power of pushing boundaries even when half the commenters disagreed

👻 The critical difference between "vanity metrics" and business results (and why his beach photos from Vietnam get 500+ likes but generate zero leads)

👻 Why having a strong, polarizing opinion generates better engagement than "vanilla" takes even when you understand both sides of an issue

👻 The 95/5 rule of content testing: expect that only 5 out of 100 posts will get real traction as you discover what works for your audience

Bonus: Samuli explains why the fear of failure stops most people from posting when the real worst-case scenario is usually just that "no one sees it and you go to the next one."