From bootstrap budget to 70% of revenue – How Roman Hipp built BetterContact through founder-led content

Guest: Roman Hipp, Co-founder @ BetterContact

What happens when you need high-quality pipeline but have zero marketing budget?

You put a human face behind your SaaS product and let authenticity do the selling. In this episode of Haamucast, Edward sits down with Roman Hipp, co-founder of Better Contact, who's been building founder-led content for 1.5 years and attributes 70% of his company's revenue to LinkedIn – directly and indirectly.

You'll hear:

👻 Why Roman shifted from technical product posts to personal failure stories (and why vulnerability works better than features)

👻 How CEOs of huge companies started reaching out after consuming his content – without ever having a sales conversation

👻 The "founder-market fit" concept: why building your personal brand is just as experimental as finding product-market fit

👻 Why spending most of your time on the hook matters more than perfecting the body of your post

👻 The "rented audience" problem with social platforms and why email still beats everything for owning your audience

Bonus: Roman explains why asking ChatGPT to write your founder-led content will do more harm than good – and why treating it like a proper marketing channel with time and resources is non-negotiable.