From data anxiety to expertise empire – How Kira Sjöberg turned her mid-career crisis into AI thought leadership

Guest: Kira Sjöberg, Co-founder at Goodin

What happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age?

You pick a lane – and become the expert everyone needs. In this episode of Haamucast, Edward sits down with Kira Sjöberg, who went from art historian to AI literacy evangelist by doing something most people avoid: getting really honest about what the next decade holds.

You'll hear:

👻 Why Kira chose the "expertise route" over the "run 150+ people" path – and her brutally realistic take on career options after 45

👻 How she uses LinkedIn as her learning laboratory, writing in-depth posts that actually make people think (instead of scroll)

👻 The "data empathy" concept that bridges the gap between "normal people" and "tech people"

👻 Why she deliberately ignores algorithm advice and writes long-form content that requires "brain space"

👻 Her backup plan if AI expertise doesn't work out (spoiler: it involves plumbing)

Bonus: Kira reveals why change isn't fast, AI literacy is the skill everyone needs but nobody's teaching, and how turning 45 can be the best career wake-up call you never wanted.