HealthTech2Care Podcast featuring Stacey Meltzer Wasserman, Chief Commercial Officer (CCO) at Medisafe
Stacey Meltzer Wasserman (Guest):
🌐 Website: https://www.medisafe.com
🔗 LinkedIn: https://www.linkedin.com/in/staceyjwasserman
📺 YouTube: http://www.youtube.com/@MedisafeTeam
Bert Fernandez (Host):
🌐 Website: https://www.healthtech2care.com
🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez
📺 YouTube: https://www.youtube.com/@HealthTech2Care
🎙️ In this episode, Stacey Wasserman shares how Medisafe helps pharma and life science companies tackle one of the industry's toughest challenges: ensuring patients start and stay on their medications. She breaks down Medisafe's two biggest unlocks:
– Proof of performance through third-party validated data
– AI-powered personalization that adapts to each patient's habits and needs
From reducing ER visits and hospitalizations to surfacing real-time insights on sleep, side effects, and adherence trends—this is how digital companions move from "nice to have" to essential.
⏱️ Timestamps:
00:00 Intro: Over 14M users across 150+ countries — Medisafe's global impact
01:04 How "med friends" and personalization boost adherence
03:00 Why patients fall off: first-fill abandonment and weekend drop-offs
04:56 How Medisafe supports pharma brands with persistence and engagement
06:56 Using AI for timing, tone, and tailored support
08:44 Data-driven design: learning from 14M+ users to shape better solutions
10:50 Partnering with providers: new tools for Alzheimer's and chronic care
12:57 What's next for Medisafe and how to connect with the team
🔑 Highlights:
- Overcoming the "graveyard of healthcare apps" with independent validation
- Cohort-level proof of higher adherence, persistence, and scri
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