S1E32 - Most Healthtech Startups Are Getting Content Wrong | HealthTech2Care Podcast with Bert Fernandez

HealthTech2Care Podcast featuring Doug Pohl, Founder & CEO of HealthTech Content

Doug Pohl (Guest):

🌐 HealthTech Content: https://www.healthtechcontent.com

🔗 LinkedIn: https://www.linkedin.com/in/doug-pohl 

Bert Fernandez (Host):

🌐 HealthTech2Care: https://www.healthtech2care.com

🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez

📺 YouTube: https://www.youtube.com/@HealthTech2Care

🎙️ In this episode, Doug Pohl and Bert Fernandez explore why most healthtech messaging falls flat and how to fix it. Doug shares how he went from country songwriter to content strategist, what founders get wrong about stakeholder pain, and why great content starts with audience research, not just a blog calendar. You'll hear how HealthTech Content helps startups ditch jargon, speak to real-world frustrations, and personalize messaging that converts at events and beyond.

⏱️ Timestamps:

00:00 Don't say you're "transforming healthcare" — focus on a specific problem

00:24 From country songwriter to health tech content strategist

02:30 Finding product-market fit and early lessons from client patterns

04:52 Why good content bridges marketing and sales — and where most teams go wrong 

07:40 How to personalize outreach before and after events (and what not to do)

10:56 What's broken in health tech content and why founders struggle to communicate

13:47 Messaging by stakeholder type: CFOs, CTOs, and end users

17:30 Using AI without losing your voice — and how content is evolving

🔑 Highlights:

• Why "transforming healthcare" is meaningless if you're not solving lived pain
   
• Founders understand the pain—but fail to express it in their messaging