Lean & Mean Real Estate Team

The conventional real estate model is built on a “grow or die” mentality. If you’re not scaling fast, recruiting a ton of agents, and running a massive team, you’re falling behind…or so the industry says.

But what if growth is the very thing that burns you out?

Melissa Ricks saw the pressure to build a mega team, start a brokerage, and grow at all costs, and walked the other way.

...

In real estate, success doesn’t always lead to fulfillment - sometimes it only creates regret. 

So many team leaders fall into the trap of thinking that more agents, more units, and more leads are the ticket to more freedom. 

But what happens when the drive to be #1 leaves you exhausted, broke, and wondering why you started in the first place?

That’s exactly where this episode beg...

Most real estate team leaders make leads their main recruitment tool. After all, what else could possibly convince someone to join your team?

But there’s a catch.

Building your entire recruitment model around leads is a short-term play with long-term consequences.

Lisa Ritter has seen it all. With decades in the business, she’s led large teams, scaled brokerages, and tested every ...

In real estate, buying leads is like opening Pandora’s box. Once you start, it’s almost impossible to stop, and it could ultimately wreck your team. 

It starts with the best intentions. A few agents join your newly formed team, you design a cute logo, celebrate with brunches and merch, and dream of building an empire.

But when the agents don’t produce, the pressure kicks in, and you start buyi...

Most agents think starting a team will solve their problems. They have too many leads to service themselves and too little time for client-facing activities (or their families).

But here’s the truth: without the right systems in place first, a team won’t save you. It’ll sink you.

Chaos doesn’t scale; it spreads, and even the most talented agents and admin people will struggle in an environment...

“Got a license? You’re in”. That’s the conventional real estate team model: bring on as many agents as possible and hope some turn into producers.

But here’s the catch: that model drains team leaders. It’s chaotic, joyless, and built on a revolving door of disappointment.

Shannon Gillette does things differently.

She got intentional about culture, refused to chase headcount, and b...

The whole point of starting a real estate team is more freedom, more money, more leverage, and more time. But most agents we know end up with less of all of that.

They’re still doing all the deals, still grinding, still missing vacations, family time, and peace of mind. 

And now they’re also micromanaging a team of agents who don’t convert, perform, or stay. 

We’ve lived it. We’ve...

You got into real estate for freedom, flexibility, income, wealth, family time, and even FUN…. and you can still have everything you wanted!

But there are some critical things that have been kept from you.

-->Everything you want in real estate starts with the right TEAM model.<--

(And if you don’t thin...