Real Life Story of a Broken Model: The Cost of Chasing More Closings

In real estate, success doesn’t always lead to fulfillment - sometimes it only creates regret. 

So many team leaders fall into the trap of thinking that more agents, more units, and more leads are the ticket to more freedom. 

But what happens when the drive to be #1 leaves you exhausted, broke, and wondering why you started in the first place?

That’s exactly where this episode begins, with a team leader running a 30-agent team, working harder than ever, and still watching the numbers fall short.

She’s not lazy. She’s not clueless. She’s simply running the wrong race.

Her goal to be #1 in her state has come at a heavy cost. Burnout, broken systems, and no profit to show for it. 

Many people are in this boat right now, stuck in the trap of more, wishing for something different. They reach the huge goal, but look back and realize it wasn’t worth it. 

What if instead of setting the goal of more, we set the goal of figuring out what enough looks like for us? 

That’s what we’re diving into in this episode. We’re unpacking what so many team leaders get wrong, and how to pivot toward a model that’s not only profitable, but actually worth repeating year after year.

 

Things You’ll Learn In This Episode 

-The trap of “more”
If 30 agents aren’t making you money… will 50 fix the problem? Or just magnify it?

-Why “number one” might be the wrong goal
Do you really want to be #1, or do you just want to feel like you’ve made it?

-When hustle becomes a hamster wheel
Are you running harder every year but getting nowhere? Here’s why clarity, not growth, is your missing piece.

-The question every team leader should ask
Forget units and income. Ask yourself: Was it worth it? And more importantly, would I do it again?

 

 

About Your Hosts

Hosted by Josh Rogers and Kelly Melody, co-founders of F3 Home Team, the #1 Large Real Estate Team in Northeast Florida for the past two years. After being let down by the conventional real estate team model, Josh and Kelly set out to build a team with their own vision - where their key values of Faith, Family, and Freedom guide everything they do. By keeping their team intentional, focused, and lean, they can work with agents they love, have fun every day, and still hit all their financial goals. Now, they’ve expanded their vision to include helping other team leaders achieve the same thing.

 

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