What The Red Book Didn't Tell You About Real Estate Teams (It's Not Good)

The whole point of starting a real estate team is more freedom, more money, more leverage, and more time. But most agents we know end up with less of all of that.

They’re still doing all the deals, still grinding, still missing vacations, family time, and peace of mind. 

And now they’re also micromanaging a team of agents who don’t convert, perform, or stay. 

We’ve lived it. We’ve watched our friends live it. Maybe you’re living it too.  

For years, we watched the “Red Book” model - the one that promised treasure - lead good agents straight into burnout. 

There has to be a better way to do this. 

That’s why we’re launching the Lean and Mean Real Estate Team podcast.

You don’t have to settle for flying solo forever.
You don’t have to become a stressed-out, resentful team leader.
You don’t have to choose between scaling and sanity.

You just need a better team model, one that fits you.

Why does the traditional model only set us up for failure? Can we build something more sustainable? 

In this episode, we share why we started this podcast and how to ditch the traditional team model for something that works for you. 

 

Things You’ll Learn In This Episode 

-The true cost of building a traditional team 

Agents build teams to improve their quality of life, but why do so many of us end up more stressed out, overworked, and overwhelmed? 

-An outdated and insufficient model 

The real estate team model most people follow is 22 years old. Is it still relevant to our post-COVID world? 

-How to go from high turnover to high tenure

Agent retention is a metric most team leaders obsess over, but they can never quite hack it. Why does the traditional model only create a revolving door of real estate talent?

 

About Your Hosts

Hosted by Josh Rogers and Kelly Melody, co-founders of F3 Home Team, the #1 Large Real Estate Team in Northeast Florida for the past two years. After being let down by the conventional real estate team model, Josh and Kelly set out to build a team with their own vision - where their key values of Faith, Family, and Freedom guide everything they do. By keeping their team intentional, focused, and lean, they can work with agents they love, have fun every day, and still hit all their financial goals. Now, they’ve expanded their vision to include helping other team leaders achieve the same thing.

 

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