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December 8, 2025 13 mins

A neighborhood salon can be more than a place for great hair—it can be a quiet engine of trust, training, and local pride. We sit down with Seven in Main Salon owner and Downtown Development Authority member Cindy Ludwick to uncover how a thoughtful business model, steady mentorship, and civic service can shape both a team and a city. From the careful story behind the salon’s name to the systems that let four generations feel at home in the chair, Cindy shows how culture and consistency turn a storefront into a community anchor.

We talk about building a beautiful space for talented stylists, then scaling without losing what matters: empathy, reliability, and craft. Cindy explains why the industry’s faster pace pushed her team to adopt level-based pricing, robust training, online scheduling, and shorter, high-impact services. She shares how a shoulder surgery tested—and proved—the salon’s resilience, with cross-trained colleagues stepping in so clients stayed cared for. For aspiring stylists, her take is practical and generous: join a learning culture, replace yourself over time, and build a career that’s sustainable.

Cindy also opens the door to city-building. Serving on Walker’s DDA gave her a front-row seat to controlled growth in Standale, including ideas for community-friendly development behind the fire station. If you’ve wondered how to get involved without a huge time commitment, her roadmap is clear: monthly meetings, occasional subcommittees, and a real voice in what gets built. Along the way, you’ll hear why local businesses thrive when owners and residents show up—on the street, in the chair, and at the table where plans become places.

If this conversation resonates, follow the show, share it with a neighbor, and leave a quick review. Your support helps more people discover the stories shaping Walker.

If you have comments about this podcast, or ideas for future episodes, please email us at PODCAST@WALKER.CITY

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SPEAKER_00 (00:07):
Welcome to Maiden Walker, a podcast that connects
you to the people, the stories,and the ideas shaping our
community.
From local innovators toeveryday change makers, we're
diving deep into what makesWalker a great place to live,
work, and grow.
Here's your host, NicoleDiDonato.

SPEAKER_02 (00:26):
Well, the City of Walker is always looking for
great people to step up andserve on one of our many boards
and committees.
One of those boards is theDowntown Development Authority,
which oversees revitalizationfor Standale.
And one of those great people isCindy Ludwig.
She is the owner of Seven inMain Salon on Lake Michigan
Drive in Standale.
Thank you so much for beinghere.

(00:47):
Thank you for having me.
Yeah, always a pleasure.
So Seven in Main Salon, wheredid that name come from?

SPEAKER_01 (00:53):
Well, um I was very adamant that the name had to
stand the test of time.
And there's so many companiesthat I think maybe don't put a
lot of thought into it.
And so I was um, I don't want tosay bullied, but kind of bullied
into the name.
But I really like it.
And I am really glad that mystaff came up with it and they
um, you know, they kind ofdeveloped that.

(01:15):
There's seven of us that startedin Maine, of course, Maine
Affair.

SPEAKER_02 (01:19):
Yes, it fits perfectly.
And what drew you into the salonindustry in the first place?

SPEAKER_01 (01:24):
Well, I went to the Kent Career Technical Center
through high school when thecosmetology program was actually
there, um, and served on a boardthere to try and keep that
program, but um and the programended up being too expensive and
there wasn't enough filtrationinto the community, so it didn't
make it.
But um I had a really uminstrumental teacher at the

(01:49):
school, and there were so manyfast fascinating things about
the industry, and we got tolearn about biology, physiology,
a lot of psychology, somechemistry.
So um it was very interesting tome.
I got into the industry a fewyears and then um decided I
wanted to learn more about thebusiness end.

(02:09):
So I went back to college andprobably took the hard road
because it took me almost thecourse of two decades to finish
two degrees.
Um, but I I actually neverthought I would be in this place
owning a salon this late in mylife.
So, but it's been a greatexperience.
I have a great staff.
Um, it it's been a reallywonderful move.

SPEAKER_02 (02:31):
Of course, you're so much well-rounded because of all
of that that you've experienced,you know, the behind the scenes
being out front as well.
And when you opened thebusiness, what was your vision
for it?

SPEAKER_01 (02:41):
Well, the vision was simple.
Um, the vision was to provide abeautiful space for very
talented individuals.
I had worked with and trainedwith a number of professionals
that were unhappy with theirenvironment.
And I just thought there therehas to be a way to make a
beautiful space and and dosomething right for them.

(03:04):
And so we had a lot ofdiscussions, we had a lot of
talk, I um I took a lot ofnotes, and then we made a plan.
And we had a lot of help, a lotof help because we had a pretty
quick turnaround.
And um so it was it was just itwas a great move.
I haven't regretted it, butwe've been growing since.

(03:25):
And so that's exciting to see,but with growth comes change,
and change is sometimes hard.

SPEAKER_02 (03:31):
Of course.
What types of changes are youseeing in the in the salon
industry?

SPEAKER_01 (03:35):
So um changes in work schedules, uh, changes in
um the trainees that are comingin.
They just haven't had as muchwork experience as we've had.
And so it's different trainingthem.
But when we started, I um wewere all of the same caliber of

(03:57):
stylists.
So we started with the businessmodel and then had to adapt
because we knew we had to addpeople.
And how do you add peoplecharging one price?
You couldn't do that, so we hadto implement a level system and
some training.
And um, but the training hasbeen amazing.
I have a couple of reallytalented trainers that um are

(04:17):
really bringing those youngpeople into the future and
really training them to beexceptional stylists.

SPEAKER_02 (04:25):
And what does it feel like to have women come to
you um, you know, knowing thatyou're gonna make their day?
When we come to you, our hairis, you know, at its at its
wits' end, and we're justlooking at you to transform us.
And when that happens, we feellike whole new people.

SPEAKER_01 (04:41):
Yeah.
Um, sometimes we call it thecelebrity experience.
And um, and that's why it'salways good to know a couple
people in the salon because youcan have that.
We we strive to have anenvironment that is welcoming,
not just for you to know oneperson, but for you to know many
people in the salon.
Um, so when life happens, as itdoes for all of us, um, we can

(05:04):
take care of you.
It's an amazing responsibilityto be in charge of somebody's
well-being.
And um, but we celebrate withpeople, we grieve with people.
So we we experience it all.

SPEAKER_02 (05:18):
And you had said before, just psychology,
psychiatry, maybe.
Um, you develop some pretty deepbonds with uh the people that
you saw, with your clients.
They're with you for years.
And as you said, you go througha lot of the ups and downs, you
hear everything more than maybetheir friends, their family,
coworkers, that responsibility,and and how do you all absorb

(05:39):
that?

SPEAKER_01 (05:40):
Well, I think there's an element to mental
health that we have to protectourselves from.
Um, and we have to not get tootaken in by other people's um
crisis or but we feel, we feel.
I mean, we're human beings, wefeel what they feel.
And um, but I we have fourgenerations of clients and fa

(06:02):
that have become like family tous.
We've been serving in thecommunity for over 20 years.
So we we have a lot of peoplethat are common to each other.
And so it's it's been awonderful experience, I think.

SPEAKER_02 (06:15):
It's incredible responsibility, like you said.
Yeah, that is a lot that comeswith it.
Um, running a business, ofcourse, has some challenges.
Uh like you've mentioned, you'veseen a lot over the decades.
A lot of things have changed,styles have changed, but that's
not the only thing.
What are some challenges?

SPEAKER_01 (06:31):
Challenges in the industry are vast.
Okay, yeah.
Um the industry question toanswer.
Yeah, the um the industry ischanging faster than we can
adapt to it sometimes.
Um, but it's um I it's just adifferent way of doing business.
We just have to, people arebusy, people don't um want to

(06:51):
spend as much time sometimes inthe salon.
So we have to accommodate forthat.
We have to be more flexible.
We're offering onlinescheduling, we're offering
shorter services.
We we try and offer everythingthat um would fit their needs.
Like one of the things we'reworking on for next year is more
availability with scheduling.

(07:12):
But with that, you have tochange people's schedules and
that becomes difficult.
So it's it there are lots ofchallenges, but we um we're just
wading through them, you know,as they come.

SPEAKER_02 (07:24):
Yes, of course.
Um, you know, and what whatadvice do you give young
stylists or people who arethinking about it, you know,
going and making that theircareer?
What are some, you know, somerealities that you have to let
them know about, but other uhother great pieces of advice as
well.

SPEAKER_01 (07:37):
Well, I would say get in with a group group of
professionals that are able tohelp train you.
Um we provide an environment oflearning and we that's what you
have to do.
You have to kind of replaceyourself long term.
If I ever want to retire, Ican't just get up one day and
say, I'm gonna retire.
Um, good luck.

(07:58):
See you later.
You know, you where I'm tryingto provide a place for people to
be, whether I'm there or not.
And so um I think one of thebiggest things that hit me was
when we opened the business, Ineeded shoulder surgery.
Well, I I couldn't get it rightaway.
We were too busy, we you know,but in the long run, I had a

(08:20):
team of people that could takeall of my clients and handle all
of them.
And I was out for a while.
I mean, longer than I thought.
But you can't just say topeople, I'll see you in six
months.
Yeah you know, good luck.
Sure.
But you can't really say that.
So it's wonderful to have um wetry and have an environment that
is welcoming and we want you toknow more people so that when

(08:43):
life happens to one of us, or wego on vacation, or you have a
death in your family, somebody'sthere for you.
Yeah.

SPEAKER_02 (08:51):
And you know, I don't want to be remiss in
thanking your other styliststoo, because for you to be here
to do this episode, some peoplewho had had scheduled times with
you had to be moved around.
And that's again something that,you know, maybe I didn't even
think about at first.
So that's a juggling act.

SPEAKER_01 (09:06):
Yeah, it is a juggling act.
And I'm trying to adjust myschedule so that I have enough
time for the business and tostill serve clients because
that's what I love.
Um, so I am I am taking moretime away from clients to handle
some of the necessary thingsthat need to be done for the
business.

SPEAKER_02 (09:27):
And you had mentioned too, um, early on when
you were at KCTC, as far asbeing on a board, here you are
years later, you're serving onour downtown development
authority board.
Again, we we kind of work tohelp provide lives oversee some
of the developments,improvements in Standale.
Uh, what made you want to stepup and serve?

SPEAKER_01 (09:43):
Well, I met uh Mayor Carey during uh the pandemic,
and uh he was very helpful inhelping us navigate that very
challenging time.
And um, when asked to serve, Ithought, what a great
opportunity to learn more aboutthe city, more about how how
everything works.
I've learned so much.

(10:05):
I've met so many amazing peoplelike you through that process.
And I I think we're helping to,I'm a community member, but I'm
also a business owner.
And we have business leadersthat are helping to develop
that.
It's not just one person sayingthis is what's going to happen.
We're all working together tomake sure it's in the betterment

(10:26):
for the whole community.
Yeah.
And I I really think that's awonderful thing.

SPEAKER_02 (10:31):
Yeah, you are invested in the community.
You're a business owner in thedowntown, representing your
fellow business owners.
So you have that, you come withthat mindset.
Sure.
Yeah, so it's wonderful.
Yeah.
Yeah.
And you said like being part ofthe community as well.
How long have you lived inWalker?

SPEAKER_01 (10:45):
Uh, we've lived in Walker for almost 10 years.
Okay, wonderful.
Yeah.
Yeah.

SPEAKER_02 (10:50):
So lots going on, a lot of changes, of course, but
we're trying to navigate that.
Um, you know, can that kind ofcontrolled uh that controlled
growth.
Sure.
So yeah.
And what are some of the thingsthat you're excited about with
Standale?

SPEAKER_01 (11:01):
Um, I am excited to see the development.
I I know a lot of people areconcerned about um the rate at
which we're building, but um, Ithere is there are some controls
behind that, and we're trying todo it in a very controlled map
manner.
But there's also some veryexciting things that we're
looking to propose, like behindthe fire station.

(11:21):
We want to make it somethingthat the community wants.

SPEAKER_02 (11:24):
Absolutely.
And you know, for um, I'm alwaysasking you for advice, at least
with this, for folks who maythink that they'd want to know a
little bit more about what'sgoing on in the community, the
Walker community.
What is your advice for servingit for the time commitment, what
it entails?
What advice and insights can yougive to someone?

SPEAKER_01 (11:45):
I think it's always to it's always good to get
involved.
Um, and you don't have to getinvolved in a capacity that's
beyond your reach.
I think it's um we have ameeting once a month.
Sometimes I'm asked to serve onsubcommittees, but it's not a
huge commitment and your inputis important.
So I would say, you know, if youyou are concerned about what's

(12:07):
happening in the community, getinvolved because there are many,
many ways you can get involved.

SPEAKER_02 (12:12):
Yeah, that is the easiest way.
You just write front and center,see things happening as it does.
Yeah.
And where do you see yourbusiness uh you know flourishing
going in the next several years?

SPEAKER_01 (12:22):
Um, I see us as a much more polished version of
ourselves today.
I think we're we've created anenvironment that I want to
maintain.
I don't want us to get too big,um, that we lose that personal
touch, that we lose that umcamaraderie, that team building

(12:42):
that we've done.
So I'm I'm trying to maintainthat in a certain framework, but
I I see us as just expanding toaccommodate the community in
which we serve.

SPEAKER_02 (12:53):
Yeah, wonderful.
And how can people get incontact with you?
What's the best way?

SPEAKER_01 (12:57):
Um, lots of options.
Uh, we have an email out there,hello at seveninmainsalon.com.
We have uh phone number,616-453-7888.
Um, or you can visit ourFacebook page or our website.

SPEAKER_02 (13:10):
All right, wonderful.
Cindy, it's been such a pleasuregetting to know mu more about
you as a board member, also as abusiness owner within our
community.
Thank you for all you're doingfor stepping up and serving
Walker.
We appreciate you.
Oh, thank you so much.
Yes, and we appreciate you fortuning in as well.

SPEAKER_00 (13:27):
Thank you for joining us for this episode of
the Maiden Walker Podcast.
If you have comments orquestions about this podcast, or
if you have suggestions forfuture episodes, we'd love to
hear from you.
Please drop us an email atpodcast at walker.city.
Maiden Walker is the officialpodcast of the city of Walker,
Michigan.

(13:47):
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