In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value of sleep, and the resources that have influenced their success, as well as what has and hasn't worked for them from a marketing perspecitve.
Links:
https://www.instagram.com/marketyourclinic/
https://www.instagram.com/onetribe__/
https://www.instagram.com/concrete.newcastle/
Key Takeaways:
- Community is the biggest strength of One Tribe.
- Making fitness fun is essential for engagement.
- Aging population is a key demographic for gyms.
- Marketing strategies need to be tailored to the audience.
- Wellness and recovery are crucial for gym members.
- Building a strong culture is vital for retention.
- Investing in quality sleep enhances performance.
- Learning from others is essential for growth.
- Trial and error is part of effective marketing.
- Trust in your team is fundamental for success.
Chapters
00:00 Introduction to One Tribe Gym
02:10 Growth and Community Building at One Tribe
06:14 Philosophy of Fun in Fitness
07:28 Targeting the Aging Population
11:08 Marketing Strategies and Challenges
15:16 Lead Generation and Conversion Rates
17:19 Demographics and Gym Culture
19:22 Reviving Concrete Gym
22:43 Navigating Financial Challenges in Business
24:14 Building a Strong Team and Community
28:44 The Importance of Movement and Recovery
30:26 Marketing Strategies and ROI in the Fitness Industry
36:31 Daily Habits for Optimal Performance
40:18 Learning from Others and Setting Goals
Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat
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