In Part 1 of this two-part episode of POTENT, Bryan Bergman and Wendy Heimann speak with Adam Spiker, partner at Spiker Rendon Consulting and a third-generation political consultant specializing in cannabis regulatory advocacy.
They unpack the disconnect between state and local cannabis licensing, explain why many California cities still resist implementing Prop 64, and explore how stigma, bureaucracy, and political caution continue to block access and growth in the cannabis industry. Spiker shares insider insights on navigating local government, educating elected officials, and why true progress is slow—but possible.
If you’re in cannabis, immersive entertainment, or location-based development, this episode sheds light on how to build coalitions and advocate for responsible cannabis policy.
🎙️ Guest: Adam Spiker, Spiker Rendon Consulting
🌐 spikerrendon.com
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