POTENT Ep.4: Explore the Business Opportunities and Peak Consumer Experience to be Found in the Cannabis Community

In Episode 4 of POTENT, hosts Wendy Heimann and Bryan Bergman talk with Maha Haq, a leading cannabis strategist and marketing expert, about the expanding role of cannabis in experiential spaces. From lounges in West Hollywood to events at the Oakland Coliseum, Maha shares how brands are navigating regulation, creating community, and leveraging entertainment platforms like Twitch and Discord to reach consumers in new ways. The episode explores the shifting landscape of cannabis marketing, consumption events, social equity, and the broader movement to integrate cannabis into traditional retail, hospitality, and entertainment environments.