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April 17, 2025 26 mins
“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis Tse In this episode of Revenue Boost: A Marketing Podcast, titled, The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth, Kerry Curran sits down with Dennis from Sertify to tackle a topic too many executives still overlook: the direct link between inclusive marketing and bottom-line revenue. With 70% of U.S. consumers preferring to buy from brands that reflect their values—and a multicultural majority already emerging in the under-35 demographic—this isn’t just a social conversation. It’s a business imperative. Dennis breaks down: Why inclusive marketing isn’t just ethical, it’s profitable The hard data behind shifting demographics and consumer behavior How brands can identify and invest in diverse-owned media partners What readiness looks like to scale inclusive marketing across affiliate, programmatic, and influencer ecosystems If you're a brand leader serious about long-term growth, you can’t afford to ignore the multicultural future. Tune in for the insights and strategies to start making inclusive marketing a core part of your revenue plan. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.
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