“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis Tse
In this episode of Revenue Boost: A Marketing Podcast, titled, The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth, Kerry Curran sits down with Dennis from Sertify to tackle a topic too many executives still overlook: the direct link between inclusive marketing and bottom-line revenue.
With 70% of U.S. consumers preferring to buy from brands that reflect their values—and a multicultural majority already emerging in the under-35 demographic—this isn’t just a social conversation. It’s a business imperative.
Dennis breaks down:
Why inclusive marketing isn’t just ethical, it’s profitable
The hard data behind shifting demographics and consumer behavior
How brands can identify and invest in diverse-owned media partners
What readiness looks like to scale inclusive marketing across affiliate, programmatic, and influencer ecosystems
If you're a brand leader serious about long-term growth, you can’t afford to ignore the multicultural future. Tune in for the insights and strategies to start making inclusive marketing a core part of your revenue plan. Flat or slowing revenue? Let’s fix that—fast.
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