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July 10, 2024 15 mins

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Ever wondered how artificial intelligence is reshaping the trucking industry? Join me, Walter Gatlin, on this episode of Rollin' 18 Podcast, where we promise you'll discover how AI is revolutionizing road safety, driver support, and efficiency in the face of modern-day pressures. As the backbone of America's supply chain faces increased demands from dispatchers and electronic logging devices, we highlight the importance of drivers maintaining control as the true captains of their ships, making responsible decisions for their safety and the safety of others on the road.

Dive deeper into how AI is being practically implemented within the industry, from driver and customer support to freight tracking and monitoring driver alertness. We weigh the benefits and challenges of AI adoption, emphasizing how automation can help drivers focus on driving by managing ancillary tasks. Plus, we discuss the evolving landscape of technology pilots that make it easier for fleets to test and deploy new innovations. Don't miss our crucial safety recall update for certain Peterbilt and Kenworth trucks due to a serious steering issue—your safety depends on it. Tune in for a comprehensive discussion blending safety, technology, and critical industry updates to keep you informed and prepared.

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How in-cab AI is transforming the trucking industry.
https://www.ccjdigital.com

Smart Trucking.
https://www.smart-trucking.com/

Text me anytime with news, suggestions, and stories at (641) 990-5641. God bless, be safe, and keep it between the lines drivers.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Rollin' 18 Podcast.
This 40-year veteran is herefor anyone wanting to stay up to
date with the trucking world.
Grab your coffee, hop on boardand let's get on down the road
with Walter Gatlin.

Speaker 2 (00:23):
Hello drivers, I hope all of you folks out there are
doing good.
Out there on the big road andthe small roads and everywhere
in between, you guys are drivingthem big old trucks.
I want to remind you guys thatyou know, a few episodes ago I
did a story about you being thecaptain of your ship and here's
part of what I said.
And I got the idea reading astory from smart trucking.

(00:45):
Check this.
This is what I said, a shortreminder to you drivers out
there that when you're out theredriving that truck, that is
your ship.
I went to smart trucking and Iwas kind of browsing through the
facebook pages and I seen aquestion pop up with a truck in
the snow and ice, would youdrive in any weather conditions
if your dispatcher insisted, andmy comment right off the bat

(01:08):
was whether I was an owneroperator or I worked for a
company.
They all understood one thing Iam the captain of my ship.
It gets steered only by me.
If they don't like my decisions, they are more than welcome to
fire me.
A truck driver may be a dime adozen.
Now it seems like Dave and I,dave from Smart Trucking, are on

(01:35):
the same page, because 17 hoursago he put out a video about
you taking care of your truck,taking care of your load,
driving responsibly.
Here's what Dave said, and thiswas 17 hours ago.
He posted a video of him sayingthis the dude is spot on and
he's a 40-plus year driver likeme.
Check this out.

Speaker 3 (01:53):
When the ELD says go, you can still say no.
Elds were invented and intendedas a safety tool, but the
carriers twisted that and madethem an efficiency tool and that
was not their intended purpose.
So when the eld says you've gotenough hours in at 2 am, you
can go and the dispatch saysyou've got enough hours in and

(02:14):
you can go, it doesn't mean youshould go, because most people
are still tired at 2 am.
So you're going to look like ahero for five minutes if you
make that 4 am delivery.
But you're going to look like ahero for five minutes if you
make that 4 am delivery.
But you're going to look like afool for life if you roll the
thing at 4 am, put it on itsside of the median strip and
blow all the freight out throughthe roof.
Remember you are the captain ofthe ship.

(02:35):
Your safety and the safety ofothers around you is your
responsibility.

Speaker 2 (02:40):
Now we don't say those things, just to use the
words.
Captain of the ship, you'reliterally in control of 40 tons,
80,000-pound vehicle going downthe road.
Sometimes it speeds of 70, 80,even 90 miles an hour, depending
on what type of truck you have.
We all know this to be true.
And we look cool the faster wego and things like that.

(03:00):
But I've always advocatedstaying slow in the city,
staying in the right lane.
You're going to make just asmuch time.
Get over there, get out ofeverybody's way.
Let them do the bumper carthing.
You don't need to get involvedwith that.
When you get out in the wide,open road, that's when you can
put the hammer down.
If you have a hammer, that is.
But regardless of whether youhave a hammer or not, we're all

(03:21):
to be respected, we're all to betaken care of, but we also need
to take care of each other, andthat includes watching what you
do.
The ELD remark is veryimportant because sometimes the
ELD can put you in a position towhere you're much less safe by
following its rules than you areby following your own.
Dot knows this to be a fact andI don't know why they don't

(03:45):
deal with it.
Now today's story is going to beabout AI, and this is a touchy
situation, because a lot ofpeople approve of AI.
A lot of people disapprove.
I use AI for my podcast.
I don't use it for my voice.
I don't use it for any of myediting, anything like that.
I do all that stuff on my own.
I'm not a very good writer,though, so AI will listen to the

(04:07):
entire conversation on my youknow, 14, 15 minute podcast and
it will write me a fulldescription.
I'll have to read it because itdoes make errors every once in
a while, but it will write me afull description.
It will be my writer, which isgreat, because if I had to pay a
writer on Fiverr, it would costme a fortune.
If I had to sit down and writethe stuff myself, it would take

(04:31):
me forever, because I'm not abrilliant guy.
I'm great at driving truck.
I was horrible in school.
That's just the way some of usare, so we have to accept that.
But AI is now being integratedinto the commercial trucking
business business, and I comeacross a story which I'm going
to put a link down below, andI'm also going to put another
link back down to smart trucking, because I think it is very

(04:54):
valuable to have Dave'sinformation and what smart
trucking does in order to youknow.
Catch up on some reading whenyou got some downtime.
Check out their videos, checkout their their articles.
It's very helpful whetheryou're a newbie or whether
you're a veteran.
Everybody in between canbenefit from this stuff.
Now the story that I read is howncab ai is transforming the

(05:17):
trucking industry.
It says here.
In 2015, freightliner rolledout the first licensed
autonomous commercial truck tooperate on an open public
highway in the US.
Now that was 2015.
Driving it across the HooverDam, autonomous vehicles were
all the hype, while the hype ofAVs has died down a bit as the

(05:38):
industry continues to work outall the kinks with the batteries
and everything and withdeploying the technology.
Artificial intelligence hasbecome all the rage and fleets
are dipping their toes into thewater.
Now it says here, telematicsand fleet management tools
provider Platform Science havebeen working up with large
carriers like Schneider, usExpress and Walmart as they've

(06:01):
tested out the AI space, andchief technology officer and
co-founder Jake Fields saidsmaller fleets should sit back
and let the big companies workthings out, because I think
that's exactly what needs to bedone.
Ai is going to be a very usefultool, but it's also going to be
a tool for nefarious people.
We know that.

(06:21):
It's going to be used by peopleto scam you out of your money.
It's going to be used by peopleto put together pornography of
certain sorts child pornography,regular pornography, taking
regular pictures off of people'sprofiles, making them look
naked, making them look likethey're having you know sex on
video and stuff like.
It's going to be a horrificsituation and I hope the law is

(06:44):
very stringent and strict onthese folks.
I hope when they catch them,they stick them in the deepest,
darkest dungeons in the worldand let them rot until they die
and go to hell, because, ladiesand gentlemen, we don't need any
of our children, our mothers,our fathers, anybody like that,
to fall victim to such nasty anddecrepit.

(07:05):
To me, it is the most psychoticthing a human being can do and,
as far as I'm concerned, theydon't need to be on this planet.
Now back to ai.
Nobody needs to innovate dayone on AI, it says, and being a
fast follower has lots of valueto it, versus making expensive
investments into things that arequite speculative, he said

(07:28):
during McLeod Software recent AIconference don't get too caught
up in the hype, because we'regoing to be living in it for a
long time.
So AI is definitely here tostay and the one thing we have
to realize it is brand new, andif you jump into it too far, too
deep and put too much moneyinto it and then all of a sudden
it changes course, it may notfit your needs.

(07:48):
It may end up in a closetsomewhere and all that money
gone for no reason.
Now many fleets with dashcameras aren't strangers to AI.
Several providers offer camerasthat use AI to track eye
movement, for example, todetermine if a driver is drowsy
and alert them.
There's AI around gatheringdata for predictive maintenance

(08:08):
as well, but those arethird-party solutions.
Now some fleets have begundirectly experimenting with AI,
implementing simple chatbots forthings like driver and customer
support by using a largelanguage model to parse its own
data for track responses tocommon questions.
And AI can be used right awayfor certain things like tracking

(08:30):
, you know, freight and thingslike that and making sure the
driver is awake.
But you don't want to use itfor complex things such as
driving a truck until we knowfor a fact it has all the bugs
worked out of it.
Mr Fields said this is an easyway for fleets to get started,
but he warned that they shouldbe prepared for complaints and
driver frustration because thetechnology is new and imperfect.

(08:52):
The value extends beyondreducing back office tasks, he
said.
I think one of the morevaluable learnings from that
approach is that we're seeingfrom fleets testing that out of
the volume and the types ofquestions they're getting back,
questions they didn't reallyrealize the driver had or that
were getting lost with thedriver manager, so they can

(09:13):
really understand their driver'sneeds a little bit better and
then expand on that.
Now I don't know how you guysfeel.
You can comment to me or youcan text me, or however you want
to get a hold of me.
Let me know what you thinkabout AI.
Let me know if you know ofsomething AI can do that most
people haven't even thought ofyet.
There are some very smartpeople out there, including

(09:33):
truck drivers, who come up withthings in their head, have this
great, awesome idea for AI inorder to better the trucking
industry and haven't saidanything because they just
didn't think of it.
But hey, if you come up with agreat idea via AI, let somebody
know and you can also copyrightthat information before you

(09:55):
spill the beans.
That way it's protected andwhether it goes anywhere or not
is irrelevant.
The more information that wecan come up with to keep AI at
bay and let AI do what it'ssupposed to do and not allow it
to do things that are nefarious.
That's where we need to be.
The core goal, from anybody'sview, is let drivers drive.

(10:16):
A lot of tasks have been addedto the driver's day, so to the
extent that those can getautomated whether it's AI or
just software integration thatoffers a ton of value for them.
Just keeping an eye out forthose opportunities and, one by
one, picking those off.
Being steady on how we chooseto use AI or any other software

(10:37):
implementation in order to helpthe driver, help dispatch, help
the coordinators, help anybodyout there, even the mechanics
and you know the shop valuesthat they have in order to cut
down on time and make trucking alittle more efficient.
Now, he said the industryshouldn't have a huge hill to
climb, as a lot of thesetechnologies are naturally going

(10:58):
to involve from vendors whohave already done the
development, and it's alsobeginning to come more from the
OEMs.
One thing Field said fleets canlook forward to OEMs are making
technology pilots moreaccessible.
Often a pilot involves sixmonths or more of work just to
get started as fleets go throughnon-disclosure agreements,

(11:19):
deciding which vehicles todeploy the technology on and
then integrating things.
He said they're now becomingmore push-button because ease of
integration is pertinent iffleets are going to test and
deploy these technologies.
The vehicles are kind of likeSteve Jobs' original iPhone
announcement it was a cameraphone, mp3 player and internet

(11:41):
all in one.
The vehicle has mobilecommunications, a display,
cameras, microphones All thosetechnologies are coming into
play now that it is going to bea smart truck, but a lot of us
out there still don't utilize alot of that stuff.
I work for a farm.
We don't have cameras, we don'thave anything.
The most we have is gpstracking so that my boss can

(12:02):
look at a map, say okay, thistruck's here, this truck's here
in case our people werecontracted with call them.
Say, hey, we've got thisunexpected load.
Can you?
You get a truck out there.
He can find out who's closestto delivery, who's furthest away
from pickup and who canpossibly take that extra job on
for the day.
That's the technology that weuse and that is it, besides cell

(12:24):
phones, of course, but anyway,think about that.
Do your research on AI.
I'm still very nervous about it.
I personally don't like and Idon't want to use it for editing
.
I don't want to use it for alot of things, because then I'll
get complacent.
I'll end up posting audio thathas stuff in it that I never
would have let be in it or havededucted something that I

(12:44):
certainly wanted to be in it.
Ai is never going to be smartenough for me.
I mean, they're going to besmart where they can gather
information within a splitsecond, but they're not going to
know the human element involved, and I think that's what AI is
going to miss forever and ever,regardless of who programs it.
Now a quick reminder for youPeterbilt and Kenworth owners
there has been a recall ofalmost 4,000 Peterbilt's and

(13:08):
Kenworth's for a steering issueVery, very important.
To get it checked out.
I would park the truckimmediately.
That's my personal opinion.
Repairs are needed to fix apotential loss of control in
numerous Kenworth and Peterbiltmodel years and I don't know how
you guys are going to handlethis If you have to park the
truck right away and you onlyhave one.
Are they going to give you aloaner?

(13:29):
I don't know the answer to anyof this these questions, because
none of our peter bills fallwithin the category of recall,
but I guarantee you, if they did, we would be raised in a stink,
because we need to cover ourcustomers.
The owners are advised to notdrive the vehicles until they
are fixed, given the given thepossibility of a complete loss
of steering control.

(13:50):
That is so scary.
Can you imagine doing 70 milesan hour and go to make a slight
curve and all of a sudden thatsteering wheel isn't going
anywhere, especially when you'reheading to an embankment over
the side of a bridge?
Yeah, you don't want that.
That is life or death.
Ladies and gentlemen, do nottake it in your hands.
Go to the recall page.
Check out your VIN number If itis subject to recall.

(14:11):
Park that son of a gun, becausewe don't want to see you dead.
Thank you, guys for listeningto and or downloading my podcast
.
Check out all my links downbelow in the description.
I hope you can join my Facebook, maybe join my Instagram.
I put on some funny videos.
It's not all about trucking,it's actually about having some
fun.
So you guys have a great day.

(14:32):
God bless, be safe and, asalways, keep it between the
lines.
Driver.

Speaker 1 (14:41):
Thank you for listening to Roland 18 Podcast.
Please visit my website atmediaiowacom or the podcast page
at roland18podcastcom.
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