The Value of You: A Marketing Professor's Advice for Teens

In this Leadership Journey episode of the Teen Exec Podcast, host Natalya Lucas talks with Dr. Jerry Smith—former chair of the Marketing Department in the Carroll School of Management at Boston College—about how classic marketing ideas like positioning, branding, value, and pricing can help teens make smarter choices today. Dr. Smith traces his path from economics and music to Parker Brothers and General Mills, then into academia and consulting. He shares why financial literacy matters, how to think in three money buckets (now, soon, long-term), and why mentors often make the difference between potential and progress.

What You’ll Learn:

• Positioning yourself: how to define what you stand for and communicate your value
• Pricing & value (for life): thinking beyond price to the value you create and receive
• Financial literacy for teens: the “three buckets” approach to saving and spending
• Career paths aren’t linear: lessons from brand management to academia
• Mentors matter: how to find them and why they accelerate growth

Guest:

Dr. Jerry Smith — Former Chair of the Marketing Department of the Carroll School of Management at Boston College; researcher and consultant in pricing strategy; creator of a teen financial literacy course; passionate about helping young people apply business concepts to everyday life.

Try-This-Week (from the episode):

1. Position yourself: write 3 words you want others to use to describe you; do one action that proves each.
2. Think value, not just price: before a purchase, ask, What am I really getting for what I’m giving up?
3. Check opportunity cost: if you say yes to X, what are you saying no to?

Resources & Links:

• Visit TeenExec.com for blog posts, tools, and upcoming workshops
• Join Teen Exec on Facebook, Instagram, LinkedIn