Cori Burns had always loved running, but eventually pregnancy pushed her to walking for exercise. She found she loved it, but quickly realized there weren't any shoes made for women who walked for fitness. So, she set out to create them herself.
In 2023 she launched Raesyn, a technical shoe company making shoes “for women who walk to sweat.” Cori shares how she spotted a gap in the shoe industry, what went into designing a shoe for women who walk for exercise, and the determination it took to turn her idea into Raesyn.
“I wanted something that made me feel effortless in my motion forward. It’s a different movement than running – it’s constant ground contact. So I thought to myself, there's truly a gap in the market."
Hear Cori talk about:
- What makes walking for exercise different from running
- When she noticed there was a need for walking shoes
- What she looked for in the ideal women’s walking shoe
- The process to get from prototype to a shoe ready for market
Mentioned in this episode:
- Raesyn Shoes — Cori’s footwear brand
- Girls Who Walk Baltimore, the walking group Cori mentioned
- Cori’s walking workouts and Substack
Support this show:
- Follow Tell Me What It’s Like in your favorite podcast app
- Leave a rating and review
- Share on social media and tag @rainemediaco
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.