Most MSP owners don't plan their hires — they react to them. A great person shows up, excitement takes over, and suddenly you're building a role around a person instead of filling a seat you've already designed. In this BMK Vision Roundtable, Josh Peterson and Gary Boyle break down why that pattern keeps repeating and what it's actually costing you.
Gary Boyle is a Partner for Strategy & Business Development at Bering McKinley, and in this conversation, we explore the hidden cost of reactive hiring, the clarity gap behind most role failures, and why designing the seat before finding the person is a leadership discipline — not an HR task.
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🎙 What We Cover in This Episode
- Why "I found a great person" is the start of most hiring mistakes
- The real reason your best tech shouldn't become your service manager
- How undefined roles turn great employees into failed hires
- The one number that defines the service manager job: 55% gross profit
- Why evangelizing your vision is a three-time exercise — not forever
- The planning gap that forces reactive hiring at the 1–3M mark
- How a $600,000 lesson inside Bering McKinley changed everything
- Signs you're already falling into the trap and don't realize it
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👤 Host Links
Josh Peterson LinkedIn: https://www.linkedin.com/in/joshdpeterson
Gary Boyle LinkedIn: https://www.linkedin.com/in/garyboyle/
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🚀 Subscribe & Follow BMK Vision
YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1
Learn More About the Vision Platform: https://beringmckinley.com/vision
Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form
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🔎 SEO Keywords
- MSP hiring mistakes
- MSP role design
- MSP service manager
- MSP leadership
- MSP business planning
- Managed service providers
- MSP staffing
- MSP org design
- Small business hiring
- BMK Vision Podcast
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📝 Credits
Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinl
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