In this episode, Michael Coombs discusses the intricate relationship between PR and marketing with Natalie Denyce, founder of In Good Company PR. Natalie emphasizes that clients buy trust, not just brands, and elaborates on the importance of building genuine connections and authenticity. She shares her personal journey in the PR field, highlighting the significance of understanding a brand’s ethos and values. The conversation delves into the synergy between PR, branding, and marketing, and how they collectively contribute to a brand's success. Natalie also shares specific strategies such as establishing a mission, vision, and strategy to guide business decisions. The episode features a case study of a fine jewelry client, demonstrating successful PR and marketing campaigns. Finally, Natalie discusses the evolving PR landscape, the impact of AI, and the future of niche publications.
00:00 Introduction and Today's Topic
00:11 Guest Introduction: Natalie Denyce
00:24 Building Trust in Branding
02:29 Natalie's Career Journey
10:46 The Relationship Between PR, Branding, and Marketing
16:39 Mission, Vision, and Strategy in Business
25:24 Client Success Story
32:49 Shifts in the PR Landscape
36:40 The Role of AI in PR
38:52 Conclusion and Where to Find Natalie
Links:
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.