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October 30, 2025 21 mins

This week the Toms unpack two fast-moving issues with real commercial consequences for UK poultry businesses: the regional housing order for avian influenza and industry rumblings over how “seconds” are classified at egg packing centres.

AI: early season, uneven policy, real market risk.

A regional mandatory housing order takes effect on 30 October across much of northern England and the Midlands/East Anglia, but excludes Wales, southern England, Scotland and Northern Ireland.

The hosts question the geographic carve-up given the pattern of wild-bird positives and recent outbreaks nearby.

It's noted that it's unusually early in the season, and case numbers have accelerated in the past week.

Producers - particularly in Wales - face operational uncertainty and potential divergence between national administrations.

Commercially, recent culls in the UK and mainland Europe (notably the Netherlands and Germany) tighten supply just as the market was edging back towards balance.

For eggs, the combination of early AI pressure and seasonal demand could turn sentiment quickly; for turkeys, significant sunk costs as the risk heightens in the run-up to Christmas.

Egg grading: pressure on what counts as a 'second'

Separately, egg marketing inspectors have been visiting packing sites amid indications that guidance on external faults may be applied more strictly.

The discussion focuses on two recurring triggers: dust (largely a farm-origin hygiene issue) and albumen "glazing" that can occur downstream when a shell breaks on the grader and residue contacts subsequent eggs.

Operators note that graders are configured by humans within tolerance bands, and inspector spot-checks sit against standards that can feel subjective in the grey areas.

If thresholds tighten materially, more eggs could move from Class A to B.

That would reduce retail-grade output, increase commercial friction over liability (farm vs packer), and exert inflationary pressure on Class A pricing.

At a national level, a lower Class A yield risks pulling in more imported shell and product - potentially with different assurance profiles.

Episode takeaways:

  • Volatility ahead in Q4. Early avian-influenza pressure, uneven regional policy and EU flock losses point to a tighter market and higher operational risk.
  • Layers and packing. Pay close attention to how grading guidance is applied in practice; even small shifts in "seconds" criteria can move Class A yield, producer settlements and retail availability.
  • All species. Keep biosecurity audit-ready and tighten comms discipline, as policy lines may shift again with November data.

The episode ends on a sober note: the picture is fluid, and the next few weeks are likely to set the tone for the winter.

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