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June 21, 2025 76 mins

What do World War II, American history, and luxury watches have in common? RT Custer. He’s the founder of Vortic Watches, a company that revives antique pocket watches and turns them into one-of-a-kind wristwatches that can survive the apocalypse—and look good doing it.

In this episode, RT breaks down how he built a 7-figure business out of history, scaled American manufacturing, and created something truly timeless. From buying up estate-sale treasures to surviving on spreadsheets and SBA loans, this is one of the coolest stories we’ve ever heard. He even got sued by one of the industry giants!

If you’ve ever wanted to start something unique, build something real, or just make your grandpa’s old watch sexy again… this one’s for you.

We apologize that we've been quiet for a bit… Oliver just made the move to NYC, and Brayden has been DJ'n. Big changes, big energy, and even bigger episodes coming your way. Kicking it off with one of the coolest founders we’ve ever talked to.

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