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August 20, 2025 33 mins

In this reflective episode of Time, Fuel, and Money, Deborah, Karim, and Vassili unpack an often overlooked but deeply personal tool in the founder’s journey: the goals list.

Sparked by Deborah’s rediscovery of a 10-year vision sheet with no mention of unicorns or exits, the trio dives into how we imagine the future, how we track it, and whether writing it down helps or hinders. What emerges is a nuanced conversation about planning versus presence, manifesting versus micromanaging, and why clarity sometimes begins with not knowing.

Karim shares how daily lists keep his mental bandwidth clear and help him welcome the unknown. Vassili offers a radically different take — his resistance to goal-setting stems from a desire to preserve openness and avoid self-limiting beliefs. Together, they explore how our relationship to time, fuel, and money is shaped by the structure or spaciousness we give our ambitions.

🧠 Topics we explore

  • The upside and downside of writing goals down
  • How goals shape your salience network (and why that matters)
  • Why some founders burn out while others seem to float
  • The relationship between structure, energy, and burnout
  • “Energy budgeting” as a new form of productivity
  • Journaling, manifestation, and the neuroscience of presence

This isn’t your typical productivity episode. It’s an invitation to rethink how we define progress and how to protect your energy while still dreaming big.

🎧 Listen now on Spotify, Apple, or wherever you get your podcasts.

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