Vietnam Content Marketing

"They identify with limits and how you can deal with limits to have success."

That's Francesca, and it's honestly the line from this conversation that I haven't stopped thinking about.

We got into why showing only your wins causes engagement to quietly die off, why sounding too polished on a podcast can actually push listeners away, and why sharing your limits — not hiding them — is what makes people stick around.

If you'v...

"Marketing isn't about selling. It's about changing customer behavior."

When most people think about marketing, they think about getting more leads, more clicks, or more sales. But in this episode, Dr. Neil Doyle challenged me to think about marketing in a completely different way.

Instead of chasing vanity metrics, Neil argues that great marketing starts with understanding your customer, building mental avai...

"Going viral is like winning the lottery. Creating consistent content is like investing in your future."

Most business owners think content marketing is about getting more views, more likes, or hopefully going viral. But as Stephen Parcalidis explains in this episode, that's the wrong metric to focus on.

Stephen is the founder of Worldtrip Media, a content marketing agency in Vietnam, and someone who has spent years helping businesse...

"Podcasting is the easiest way to produce content because you are not the expert in that conversation, but you are the one hosting it." – Anii Hoang

Anii is the host of The Aspiring CMO Podcast and a content marketer who has built her career by consistently creating content, learning from data, and never being afraid to experiment. She shared how starting a podcast before she was an experienced marketer helped her build a pers...

"Be authentic. If it doesn't feel right inside, don't post it." – Amy Wenham

In this episode, I sat down with Amy Wenham, founder of the Women's Business Network (WBN) in Ho Chi Minh City, to talk about one of my favourite topics—authentic content marketing.

The conversation made me reflect on my own content. We talked about the podcast studio, the countless hours spent setting up lights and cables, and how I'd often forg...

Can authenticity still cut through in a world overflowing with AI-generated content?

In this trailer for the first episode of Vietnam Content Marketing, I explore the growing gap between polished corporate marketing and the raw, human stories that audiences are actually engaging with.

Featuring a preview of the conversation with Amy Wenham, founder of the Women's Business Network, this episode asks an important question for every mar...

Vietnam is one of the fastest-changing markets in Asia. But reaching the people who live, work, and buy here takes more than simply translating an overseas campaign. 

Vietnam Content Marketing explores how brands, creators, and businesses build trust, grow audiences, and tell better stories in Vietnam. Through conversations with marketers, founders, and industry leaders, we uncover what works, what doesn't, and what connects wi...