Your pet business, Your way

Gemma Stocks is the founder of The Herbal Dog Co - the biggest pet brand on TikTok which she built after making natural products for her own dogs at home.

It all started back in 2017, when she was struggling to find natural solutions to treat skin problems for her own pets and began making concoctions for her poorly rescue dogs Benson and Lola from her kitchen table.

Gemma was working in hospitality, and had an interest in health bra...

Key topics and timings in this episode:

0.20 - What to expect from this episode and the chat with Kirsty.

1.41 - Kirsty on her background in the pet industry.

2.47 - How Kirsty went from running her hydrotherapy business to creating her own tool.

3.54 - Deciding to sell her business and change direction.

5.18 - How her experience shaped what she’s made with Pet Biz AI.

8.00 - Getting her head round technology as a business owner who has...

Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list. 

That’s exactly why I created the Pet Business Content Planner - and this year I’ve created more support to help you use it, The Planner Club.

If you’ve clicked on this episode, chances are you’ve either grabbed a copy of the 2026 planner already or you’re thinking about it. 

Maybe you lo...

Claire Harris is the founder of Pets 2 Places - the UK’s first pet taxi franchise and talks about why she's on a mission to educate owners about pet travel safety.

Her business started back in 2014 when Claire had the idea to make a taxi service for pets, and with a £10 phone and a handful of leaflets.

She was supporting elderly people in her old role in another business, and was asked about helping get pets to the vets.

Claire gave t...

Are you thinking of buying my Pet Business Content Planner?

In this episode, I’m talking all about why I created it, who it’s for, and how it can help you.

This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised.

I’ll walk you through its features, like monthly content prompts, goal-setting tools, coaching exercises and practical resources that can help grow...

Gemma Glover is the co-founder of The Pet Carpenter, a family business creating beautiful, bespoke pet furniture that looks good in your home and supports your pet’s wellbeing.

The brand began during the pandemic when her brother Harry, a carpenter, was asked to make a pet bedroom - and from that first piece, the idea quickly grew.

In this episode, Gemma shares how they turned a chance request into a thriving business, the impact of ...

When Victor Carpio rescued a tiny kitten from a sewer in Peru, he had no idea it would lead to him inventing a product that would help thousands of cats all over the world live healthier lives.

Victor is the founder of Inventorcat and the creator of the Dental Wand - which is a toothbrush and fun play toy for cats.

The inspiration came from his own cat, Lilo, who he’d adopted after rescuing him that night in Peru.

Victor wanted to be ...

Just two years ago Kate Hart was making scentwork kits as a treat for her dog training clients and now she's sending them out to dogs all over the world.

Kate's gadgets and goodies went down so well that she decided to make them as a 'side hustle,' with her engineer husband Marcus and created a workshop at their home in Bristol.

In this episode, Kate talks about how she became a dog trainer after a terrifying accident where she brok...

Jo Scott is a dog artist, illustrator and creative business owner whose work now reaches people all over the world.

Yet just over a decade ago, Jo was working in corporate and dreaming of creating her own greetings cards, something that had been at the back of her mind since Uni.

Her business began with a single portrait, drawn as a birthday gift for her mother-in-law where just wanted to see if she could capture the likeness of a do...

Clayton Payne is a pet industry expert who’s been in the trade for over three decades – and who’s built one of the UK’s most well-known and well-respected wholesale businesses from scratch.

He shares what it was like starting out as a young lad knocking on doors trying to get products into shops, how he built a business that turned over millions, and why staying real and relatable has been such a big part of his success.

Clayton also...

Are you thinking of joining my Pets Get Visible membership?

If so, this podcast episode is for you. 

Inside you’ll learn what the membership is, the different elements inside of it, and what’s in it for you if you join.

Plus hear from member Nina share their experience of being part of it.

If you know you’re ready to join, here’s the link:  https://publicityforpetbusinesses.mykajabi.com/pets-get-visible

Use PGV50 at check...

In June 2025, the Pet Industry Federation hosted its third Business of Pets conference – a two-day event that brought together founders, retailers, marketers, investors, and innovators from across the pet industry.

Held at Cranfield University, the programme was full of insight and inspiration. Across expert-led panels, hands-on workshops, and the ever-popular Innovation Award pitches, we explored what’s next for the pet sector – an...

After nearly five years and 250 episodes, I’m taking a break from my weekly podcast, Your Pet Business Your Way.

In this final episode, I reflect on how the podcast started, how it’s evolved, and why now feels like the right time to pause.

I also share my plans for the future and how you can stay connected while I take this break.

Key topics and timings in this episode:

0.20 – What to expect from this episode – ...

Want to know how to create a loyal, engaged community around your pet business?

In this episode, Laura Hebberd, founder of Pure Dog Adventure Training, shares how she went from running small classes in her local village hall to building a thriving tribe of dog owners who absolutely love everything she does.

Laura is based in Darlington in the North East of England and works with all kinds of dogs - the key thing is that they and thei...

Want to make sure your pet business website content is helping your pet business stand out?

I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.

Roz is a website expert who has worked in digital media since the 1990s and carried out research into how people behave online in the pet industry as part of her Masters in Digital Marketing.

She’s helped countless busi...

Are you looking to create a connection with pet owners when then land on your website?

This podcast episode with Roz Healey, a website expert who has carried out research into the psychology of how pet parents make decisions online is here to help.

Roz has been working in digital media since the 1990s, and she’s the brains behind countless WordPress websites for businesses across a range of industries. 

She recently carried out a...

Are you thinking of starting a blog, a podcast or a YouTube channel and regularly publishing content around your pet business?

If so this podcast episode is for you, as it will help you decide which style of content is right for you.

And if you choose the one that’s most suited to your skills and taps into what you actually enjoy doing, then it’s more likely that you’ll find creating it enjoyable and remain consistent.

In this episode...

When Lucie Culley saw dog owners struggling to find trusted pet care professionals, she set out to create a solution to making finding support easy.

And when she connected with pet professionals as her idea started to take shape, she realised they were frazzled with trying to keep up with the demands of endless platforms.

So she created Wooflinks, a platform that connects dog owners with ethical and professional services, including g...

Are you ready to make 2025 your most visible year yet?

In this episode, I’m sharing how you can create a visibility plan for your pet business using my Pets Get Visible for 2025 Workshop and the Pet Business Content Planner and Companion.

You’ll discover why visibility is key, how to plan ahead for key dates and awareness days, and how a structured approach can help you feel less overwhelmed and more in control.

Whether you’re tired o...