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June 8, 2026 56 mins
What if growing your business didn’t require posting on social media every day or spending thousands on an agency? In this episode, I sit down with advertising expert Lova Kremer to break down how entrepreneurs can start using ads to generate leads, validate offers, and scale their businesses without needing a massive budget or marketing team. Lova shares how he helps businesses scale from just $5 a day in ad spend to thousands of dollars per day, and why most entrepreneurs overcomplicate the entire process. We also talk about networking, leadership, investing in mentorship, and why understanding your marketing numbers can completely change the way you grow your business. Get ready to simplify your approach to advertising, and make smarter marketing decisions. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. HIGHLIGHTS 00:00 Meet Lova Kremer, Ads and Business Scaling Specialist. 06:30 Why networking becomes easier when you focus on helping people first. 09:00 The communication skill that helps entrepreneurs solve problems faster. 14:30 How mentorship and coaching can help you break through business plateaus. 20:00 What are the leadership lessons you learned while scaling your company? 25:00 Why you shouldn't "stair-step" your goals as an entrepreneur. 29:00 How to use $5 a day ads to validate an offer before scaling. 31:15 The beginner-friendly ad strategy anyone can start using today. 38:00 How DM ads can generate conversations, leads, and sales on a small budget. 43:00 When should you keep marketing in-house versus hiring an agency? 47:15 How do social media algorithms work? 51:45 The 5 elements every high-converting ad should include. 55:15 The biggest misconception that prevents entrepreneurs from running ads. 57:15 Why paid advertising can accelerate both business growth and audience growth. RESOURCES Ready to scale your business with ads without doing the technical work yourself? Join the next cohort of the Lightning Mastermind today and lock in your special 40% launch discount before spots fill up. Get 40% off Lova’s Ads Cohort using THIS SPECIAL LINK Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Lova IG: @lova_kremer Follow Lova LinkedIn: @lovakremer
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