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August 25, 2020 12 min
BankMobile interview with Regine Fiddler Chief Marketing Officer
Regine Fiddler oversees all of BankMobile’s marketing strategies and initiatives. “I am thrilled to be part of this mission to create an incredible brand with a banking experience that’s affordable and relevant to customers,” stated Fiddler. Fiddler has over 15 years of experience successfully building and expanding technology brands and has been a part of BankMobile overseeing product management for over five years. She has a proven track-record of implementing a dynamic and lucrative commercialization strategy to drive adoption and retention. During her tenure at BankMobile, she has implemented an integrated approach to marketing, incorporating Artificial Intelligence and other consumer data to optimize the customer journey and relationship with BankMobile. Fiddler was instrumental in building out the product roadmap and using consumer feedback to create a unique recognition program for students. Prior to BankMobile, she worked on building a technology software and hardware division for a top consumer packaged goods company. Fiddler holds Bachelor’s degrees from Quinnipiac University and New York University, along with a certification from the Direct Marketing Association. “BankMobile continues to exhibit tremendous success in redefining the banking industry by putting our customers at the forefront of our innovation.”
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