The Un-Billable Hour

Internet Marketing and Branding for Your Small Law Firm

November 9, 201543 min
Solo and small law firm owners spend plenty of time and money marketing their services each year, whether online, through networking, or offline advertising. But many lawyers are not seeing the return on investment that they would like. So with over 600 thousand solo and small firms in the U.S. today, what does it take to stand out among the crowd?
In this episode of The Un-Billable Hour, Christopher Anderson interviews Mark Cerniglia from Spotlight Branding, an internet marketing and branding firm for lawyers, about the practical steps attorneys can take to manage their brands and market online successfully.
Topics include:

Building your law firm’s notoriety
Transcending lawyers’ reputation as intimidating
Information and resources to create credibility and trust
How to create the right video content
Using social media for branding
Newsletter marketing and top-of-mind
Blogs to answer potential client questions
Providing value versus giving away your knowledge
Maximizing referral sources
What a marketing funnel looks like
Necessary components of a website
Internet marketing no nos

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