Toki-What? | SEGMENT 5 | #74
May 28, 2016•6 min
Quick - what's the first thing that comes to mind when you hear the name tokidoki? Is it a handbag? Or maybe candy? Chances are whatever you thought of, tokidoki (yes, it's a real business) sells it. Co-founded in 2003 by Pooneh Mohajer, Ivan Arnold, and Simone Legno (@simonelegno) , this brand has grown into a national success, with partners like Marvel, Fujitsu, and Skullcandy.