Max Siegel - CEO, US Track & Field
August 23, 2014•15 min
Max Siegel has over twenty (20) years of experience in the sports, entertainment and media industries as a senior executive, attorney and executive producer. A cum laude graduate of the University of Notre Dame Law School, Siegel made history as the highest-ranking African American executive in NASCAR when he became President of Global Operations at Dale Earnhardt Inc. (“DEI”) one of the sport’s leading franchises.
While at DEI Siegel oversaw the entire organization including competition, marketing, sales, sponsorship and distribution for all DEI’s properties including motorsports teams, licensing, promotion, business development and the Dale Earnhardt Foundation.
Before Siegel’s assignment at DEI he held dual titles at Sony/BMG, serving as both Senior Vice President of Zomba Label Group, where he was part of the executive team overseeing the careers of stars such as Britney Spears, Justin Timberlake, and Usher; and as President of Zomba Gospel, where he helped mastermind the unprecedented success of gospel greats such as Kirk Franklin, Fred Hammond and Donnie McClurkin.