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August 8, 2024 39 mins
In this special episode of Gun Talk Nation, host Ryan Gresham visits SIG SAUER in New Hampshire to sit down with CEO Ron Cohen and Executive VP Tom Taylor. They discuss SIG SAUER's evolution and innovation over the past 20 years, including the development of the SIG Experience Center and the introduction of groundbreaking products like the P365. Cohen shares insights on the company's culture, emphasizing the importance of embracing failure to drive innovation and success.

Tom Taylor reflects on SIG SAUER's growth and the passionate community of employees who live and breathe the brand. They delve into the impact of the P365, which revolutionized the concealed carry market, and the recent introduction of the P365 X-Macro and P365 FUSE. The conversation also touches on SIG's advancements in military weaponry, including the Next Generation Squad Weapons program, and their commitment to continuously improving and innovating for both military and civilian markets. The episode offers a deep dive into SIG SAUER's strategic vision, dedication to quality, and the future of firearm technology.

SIG P365 Lineup: https://snp.link/a684fc0d
SIG P365 X-Macro: https://snp.link/0f598bdb
SIG P365-FUSE: https://snp.link/7b0c3883

This Gun Talk Nation is brought to you by Hodgdon Powder, Aero Precision, Vortex Optics, Guns & Gear, Ruger, Range Ready, SDS Imports, Silencer Central and Ballistic Advantage.

For more content, subscribe to Gun Talk at guntalktv.com, on Gun Talk's Roku, Apple TV, iOS app, Android app, or find Gun Talk on YouTube, Facebook, Instagram, .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
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