In the Pink? Examining Breast Cancer Awareness Campaigns
December 26, 2011•30 min
Hosted by: Michael Greenberg, MD and Matthew Birnholz, MD
Guest: Gayle Sulik
Pink ribbon campaigns have been highly successful in rallying recognition and funding around breast cancer. But our guest thinks the cheerful image of such campaigns whitewashes realities of the disease, both in terms of statistics and patient experiences. Plus: Warnings about the drug cocktail known as “bath salts,” and a novel innovation for biomarking GI ailments with color.