January 22, 2026 • 49 mins
Join Dr. Lewis in a conversation with Grant McGaugh, CEO of 5 Star BDM. Grant is the creator of the BRAVE Blueprint™ and host of Follow The Brand™. He helps leaders transform their expertise into executive presence, market authority, and premium opportunities by combining brand strategy with AI-powered visibility systems. Email: grantmcgaugh@5starbdm. com Website: www.5starbdm.com
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Success 4 Women is broadcast live Thursdays at 2PM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).
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Speaker 1 (00:00):
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We make no recommendations or endorsements for radio show programs, services,
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(00:22):
W four WN Radios.
Speaker 2 (00:25):
Success, Successful, Heart, Sunset.
Speaker 3 (00:36):
Rise Successful Women.
Speaker 4 (00:57):
Did you know women represent just three of Fortune five
hundred CEOs and less than fifteen percent of corporate executives
at top companies worldwide? Have you wondered what the secrets
are to getting into the top ranks, whether in the
private or public sector. Do you want to figure out
how to stop being held back in your career?
Speaker 5 (01:20):
Are pasted over for promotion? Then you're in the right place.
Speaker 6 (01:24):
Hi.
Speaker 4 (01:25):
I'm doctor Mattlanane lewis President and CEO of the Executive
Women's Success Institute. I have decades of experience in the military,
the federal government, and corporate America, and my mission is
to help women succeed and tap into their full potential.
I want to reach a million plus women around the
(01:45):
world to become the leaders they are meant to be. So,
if you want to move into a management or executive
level position, or maybe you are a female veteran transitioning
out of the military into business entrepreneurship, and reach out
to the Executive Women's Success Institute at three zero one
six nine three three two eight four let us get
(02:09):
you on the fast track to success.
Speaker 5 (02:23):
Well.
Speaker 4 (02:23):
Hello, and welcome to the Success for Women's Show, where
you can view us on Talk for TV and listen
to us.
Speaker 5 (02:32):
On the Women for Women Network.
Speaker 4 (02:34):
I am doctor Madeline Ann Lewis your host, and my
mission is to help women accelerate the.
Speaker 5 (02:40):
Path to success.
Speaker 4 (02:42):
Well, today's topic is five Star Brand and my guest
is mister Grant Maga.
Speaker 5 (02:50):
Let me just give you a little bit about Grant.
Speaker 4 (02:54):
Grant Magad is the founder and CEO of five Star BDM,
a businessusiness development and personal branding firm. His mission is
to empower entrepreneurs and small to mid sized businesses by
combining data driven AI strategies with human centered storytelling. Grant
(03:19):
is recognized by Legacy Magazine as a thought leader and
super connector for healthcare professionals. He is also the host
of the Follow the Brand podcast and TV show. In
January twenty of twenty four, he was named one of
Thinker Thinkers three sixties Top fifty global thought leaders in
(03:45):
personal branding. Grant has more than twenty years of business
development experience, with training in branding strategies to help clients
build authentic personal brands. I would like to bring on
the show, mister Grant Magath.
Speaker 7 (04:05):
Hey, how you doing.
Speaker 5 (04:08):
I am doing very well.
Speaker 4 (04:09):
I am excited to have you here just to give
us some great success nuggets for our business.
Speaker 5 (04:17):
I know that you are doing some.
Speaker 4 (04:19):
Great things with your retreats and different things like that.
But you know, this AI thing is just all over
the place, so everybody wants to know about it.
Speaker 5 (04:28):
So we're gonna pick your brains to death before we
get started. Though.
Speaker 4 (04:35):
I always give the standard bio on my guests and then,
but I just like to ask them, like, I just
want you to tell us what you want us to
know about Grant Magth.
Speaker 6 (04:49):
Number one thing I want you to know about Grant
mcgad that I just opened up my office in my
hometown of Omaha, Nebraska, and I've been here, you know, since,
and it's been wonderful. I've come full circle, you know.
I graduated high school year in nineteen eighty one. Have
not been back to live here since nineteen ninety one,
(05:09):
and it has been at whirlwind trip. I tell everybody
that it's like living in the past the president in
the future at the same time, and it's so much
change has happened, but then not a lot of change,
so you just kind of lived through a lot of
the decades that have been happening. And I want to
return with a lot of the things that I've learned
because I've spent thirty years in Miami, Florida, and I've
(05:30):
learned a lot. A lot of those accolades that you
talk about is things that I accomplished why I was
in Miami, and I am so happy about those things
because I'm getting those things out to the audience.
Speaker 7 (05:39):
I'm getting in.
Speaker 6 (05:40):
Getting a lot of the skills that I learned into
the hands of people that need them.
Speaker 7 (05:44):
And that is why I'm in Omaha right now.
Speaker 6 (05:47):
I'm launching my Omaha AI Business Accelerator for businesses small
business owners in the Omaha ecosystem and it's really starting
to take off. I'm very, very proud of that. So
I want your audience to know that about Grant McGall
right now.
Speaker 4 (06:03):
Wow, And I tell you it's exciting. I'm excited too.
Because I saw the video of your of the new
office space the building.
Speaker 5 (06:10):
I was like, ooh, this is just beautiful. So now
is that going to be the new headquarters?
Speaker 4 (06:15):
Are you still going to be operating out of Miami
or how are you going to do that?
Speaker 7 (06:20):
That's a good question.
Speaker 6 (06:20):
And actually, as I operated three geographies in on my Nebraska, Miami, Florida,
Florida excuse me, and Saint Croix, Virgin Islands. So I
just came back from Saint Croix. You kind of mentioned
that in the Islands, I'm not just there for vacation.
I actually have business down there and we are operating,
you know, building a business tourism product in the Virgin
(06:43):
Islands that I'm going to invite all of you down
to actually do a lot of think takes some master
classes to bring together small intermate groups of people that
are subject matter experts, whether.
Speaker 7 (06:55):
It's an AI attendity.
Speaker 6 (06:57):
I We're actually doing a precision medicine clinic in the
Virgin Islands right now that we're looking to be a
successful project. So there's a lot we have going on
in the Virgin Islands. In Miami, we're also doing another
AI incubator through ICAMBO. That's the International Career in Business Alliance.
It's a black professional group that's there been working with
(07:17):
them for a number of different years, and we want
to upscale a lot of people when it comes to AI.
I know a lot of people, Hey, you're doing it
themselves a DIY approach. But then if we can get
really to you for you to acquire a skill set
in the area so you are proficient in the workflow
that you have and building out just not just text
(07:38):
based answer engines and chatbox, vide creation, audio creation, but
now and do the world of legitic AI what you
can begin to automate business processes. At the same time,
this is a very very delicate time. We need to
get up on these things. It's just as important as
learning the Internet, you know, twenty five thirty years ago,
or Microsoft Office products, things of that age. And you
(08:00):
have to have these skill sets, know that to compete
in the world now and into the future.
Speaker 7 (08:05):
So those three geographies is how I operate.
Speaker 5 (08:08):
Wow, that is that is fantastic.
Speaker 4 (08:11):
I can't wait, and I definitely want an invitation to
come to Saint Croix because it's been a while I've
been there.
Speaker 5 (08:18):
But it's been a while since I've been to Saint Croix.
Speaker 4 (08:20):
But I did see it. I think I saw a
picture of you. I don't know on Facebook stuff. Looked
like you were having a good time. I don't know
if y'all were fishing on a boat or something like that,
but you look like y'all were having a good time.
Speaker 7 (08:31):
Yeah, great, great time.
Speaker 6 (08:33):
And my business partner there, his name is Anthony Weeks.
We have the because SETIKS was the Saint Croix Economic
Development Initiative in Cariban crimean American single economy, and he's
got me involved, not just out with the locals are
bro so the government there, So we spent time with
the governor, We spent time with Congresswoman Stacey Plasket as well,
(08:57):
and talking about how we can get more Mainlanders to
understand the business opportunities that are available in the USVI
just beyond tourism. So business tourism is a big, big
thing that's there. And when I talk to my African
American people, especially you out there in Maryland where you
were a lot. This is the only place that I
know of that you can have an African Caribbean American experience.
(09:20):
Because the USVI is a part of the United States,
it is a territory of the United States. It has
the only well, we have one other black governor now
I think it is in Maryland, but they have a
black governor there, Governor Brian has been empowered now last
seven or eight years.
Speaker 7 (09:36):
This will be his last year coming up.
Speaker 6 (09:39):
But there is such a push now we have to
make sure that we are aware of what's available to us.
You don't need a passport, is a part of America,
and that you can have a very successful vacation and
business opportunity. Saint Croi, it's more of the business product
we're Saint Thomas was part of the USVI. That's the
tourism product. So those are two different things that we
should be aware of.
Speaker 4 (10:00):
Okay, okay, well, let me ask you this, what motivated
you to shift from traditional business development into AI powered branding.
Speaker 7 (10:10):
Now, that is a great question.
Speaker 6 (10:13):
I've been involved in information technology for thirty plus years.
I cut my teeth in at and t loosen a
via some time of go and got into what you
call digital voice technologies, or it was analog at the time,
you know, with your big mobile telephone systems and things
(10:35):
of that nature. And watch it change to a digital
platform and then to a voiceover IP platform just like
we're talking on now, which is more of a conference
bridge video conferencing.
Speaker 7 (10:46):
All this I was working on twenty five thirty years ago.
Speaker 6 (10:50):
It's very expensive to do, it was possible, it's very
expensive to do, but then over time it's now become mainstream.
You can do video conference on anything, your phone, your tablet,
to your desktop. This is the same kind of proliferation
forward platform change in AI or artificial intelligence. It's a
platform and because it is a platform, it's something that
(11:13):
we will be able to utilize and then a lot
of different what I call modalities of a communication. There
are two things that in the technology world that become
advantageous for people in business. Number One, technology have you
to communicate better. That's number one. Number two is very
(11:33):
fast and when you can combine speed and the speed
of communication together, you have a very powerful platform. And
then now with AI, you're adding intelligence on top of that,
now you're exponentially changing the platform arena. Not only are
you communicating at speed, but the platform is what we
(11:57):
call context aware. It's aware to a certain degree, is
consimulate human thought and behavior. And because of that, it
is a game to It becomes absolutely essential for everyone
to become professional in these tool sets and what this
artificial intelligence is bringing to the table.
Speaker 4 (12:18):
Wow, you are absolutely right about that. But what about
for business owners or executives who don't consider themselves tech savvy,
such as you know, I'm gonna put myself in that category.
What's the first smart step they you know, that we
can take or should take to begin integrating AI into
(12:43):
our brand or business development strategy.
Speaker 6 (12:47):
And I will answer that in a way that you
probably wouldn't think I would. First of all, you don't
have to be tech savvy, okay, AI of itself is
not a platform that you have to understand the technology
behind it. I mean, it's it's very smart, just like
you utilize your cell phone. But I'm going to say,
you probably don't know exactly how it works.
Speaker 7 (13:08):
You know how to use it, but you don't know
exactly how it works. So you don't have to spend
a lot of.
Speaker 6 (13:12):
Time knowing exactly how the AI works unless you want to.
Speaker 7 (13:16):
But you do have to know how to utilize it
for your business.
Speaker 6 (13:20):
You utilize your cell phone for your own particular circumstances,
and you're probably pretty proficient and get into the different
applications that are available on it, and you know how
to download and get the right right applications that you
need right, And that's just you just from experience in.
Speaker 7 (13:38):
Working with it and understanding it. AI is no different.
Speaker 6 (13:42):
You're going to have to first understand that it's a
tool set, right, but then you have to apply skill sets.
And the only way you do that is you've got
to become familiar with it. I encourage everybody to gobble.
Take ten minutes out of your day if you're going
to utilize a check TPT. That's just one large language model.
It's a type of AI. I like Claude, Cloud is
(14:03):
a great tool, right. You have Perplexity, you have Gemini.
There's a lot of flavors.
Speaker 5 (14:08):
That are out there is but the only way.
Speaker 7 (14:11):
You're gonna know which one works for you, you got to
play with them. And it's a playbox.
Speaker 6 (14:15):
It's a sandbox, So turn your downtime into a sandbox
of experience. Let's get a lot of these instances. When
you first get them, they're free. They don't they don't
charge you to use them. Right Over time there could
be a charge like I think Chat's like twenty dollars
a month, and you'll see once you do that, there
is a big difference in the responses that.
Speaker 7 (14:35):
It will give.
Speaker 6 (14:37):
But becomes like, you know what, look at what do
I'm doing on a daily basis? And I'm gonna go
back to what I said earlier about speed and communication.
Speaker 7 (14:46):
What do I need to speed.
Speaker 6 (14:48):
Up in my business processes to get a better result?
What do I need to how do I need to
communicate better in my business? I'm just talking business right now,
also office and other things that I need to do
that in a more clear with more clarity and a
modality that I can trust. Those are the things you
(15:09):
start looking at. What is the best AI tool that
I can use for that?
Speaker 7 (15:14):
Right So we're.
Speaker 6 (15:15):
Starting to see a fundamental shift in like Google Search
and also in social because the AI engine that's now
in front of us can do all of that and
they can advise you on the best type of email
sending that situation that you're in. So if you take
(15:36):
everything into context what you said, you're starting to see
what you have as an assistant, your own AI assistant
that's geared directly to you and what you do, because
you've given it enough information to be customized and personalized
for your particular work style.
Speaker 7 (15:51):
And it's like, OK, and you tell it what you want.
Speaker 6 (15:53):
I need for you to be my assistant, and I
need for you to communicate with me or advice on
communications in my business with different individuals and relationships at
the best possible way through video, through text, through audio.
Speaker 7 (16:10):
I just gave you a great prompt you could probably.
Speaker 5 (16:12):
Yes you did.
Speaker 4 (16:13):
Yes, look, and I'm sitting here searching for my pen
socker write that day.
Speaker 5 (16:18):
Yes, look, I recognized that that was a problem.
Speaker 7 (16:21):
It is, Yes, it is.
Speaker 4 (16:23):
Oh my goodness, this is great. And that's what I
was just yesterday I was talking to another young lady.
We were talking about AI and she's she's trying to
do some things, and so I was showing her a
couple of things that I had done, like you say,
playing around with you at GBT, and a couple of
other ones, and I was telling her, I said, you know,
(16:44):
when you put the prompt in, you just have to
be as specific as you can to tell it what
you want so that because if you don't tell it
what you want, then it's gonna just kind of do
it on its own, because it's all sort of like
it thinks on its own, and so you have to
be as specific as possible.
Speaker 5 (17:03):
That's what I was saying. She was like, oh, my.
Speaker 4 (17:04):
Goodness, I didn't realize that, you know. So I just
showed her a couple of things that I had done,
and she really, you know, she's trying to do some things.
She has some horses, and she creates these pads that
go on under the saddle, and so she wants to
be able to market that.
Speaker 5 (17:22):
And you know, show different scenes and stuff like that.
Speaker 4 (17:26):
And I said, well, you can definitely do that, and
that's not probably I will definitely, you know, create and
I so I showed her one that I had done
where I'm in this western outfit and I told it
I wanted the horse behind me, and but it's basically
I just said what I wanted, even to the color
of the horse that I wanted to exactly, and she
(17:48):
didn't realize that, you know, she could do that.
Speaker 5 (17:50):
So it's very interesting.
Speaker 4 (17:51):
That's why when you started saying those things, I started
search out. Yeah, so I write that from but it's
just amazing what AI can do.
Speaker 5 (18:06):
So tell me how does AI.
Speaker 4 (18:10):
Differ from the tools we were using, you know, just
a few years ago.
Speaker 5 (18:15):
Do you think how does it differ from that?
Speaker 6 (18:17):
Well, it goes back to what I was said earlier,
that you were using what I call passive tools, using
tools that you're giving instructions and as it just goes
and does them. Now you're starting to get something that
can actually what I'm going to flip to agentic.
Speaker 7 (18:33):
AI because it's very important to understand what you mean.
It's an agent.
Speaker 6 (18:37):
It can actually perform tasks, multi step tasks that you
could not do you know before, and communicate what it's
done to you in English. I don't think a lot
of people realize your TAT TPT can talk to you.
That's why it's got a little mic down there and
tell you what's going on and what it's doing. Now
you can give instructions for it to you know, I
(19:00):
need you to deliver my emails to me daily. Show
me what's the most important for me that I really
need to take a look at because it's reading. It's
connected now to your outlook or your Gemini or whatnot.
Say this is very important to take a look at
this and why and it has to really make good
use of your time, very efficient. So your efficiency is
(19:22):
going to escalate. Scalability is the biggest thing, right, Remember
how long it took you to create a PowerPoint? How
long did it take you to graft a bunch of
emails that if that is what you were doing or
you're going to. Now I got to create a document.
I got to create a word document that I need
to then present to a board or whoever it may be.
(19:44):
All that now can be speeded up to a point
where you can get that information in minutes, not ours
or have our It can give you the template. Remember
you still need the human dimension within it. And I'll
give you the stack of how what AI kind of sits?
AI is the layer of data and information. So data
and information above that is what we call context. And
(20:07):
it's kind of halfway in context now but not allway.
That's the human dimension. Context that gives you what does
the story about right? Only have meaning?
Speaker 7 (20:17):
Right? What is the purpose of the story?
Speaker 6 (20:19):
See, data, information doesn't necessarily give you that. Most of
the ll ms, the large language models that we have today,
where they're giving is giving you predictive analytics on a
mathematical formula on the predictability of language and words and
that type of thing. It's very very good at that,
but it doesn't understand what it's doing.
Speaker 7 (20:39):
This next wave in.
Speaker 6 (20:39):
The context area and the experienced layer, it is what
we get into agentic AI that it starts to truly
understand what's happening and agentic and not get too techy
into this, but you have agentic AI and then you
have generative AI.
Speaker 7 (20:55):
What you know about that's your MS about that. But
on the.
Speaker 6 (20:59):
Side of that generative AIS called spatial AI. Spatial AI
is going to be a game changer because that gives
the AI context. What I mean by spatial AI, it
understands that it's in a room.
Speaker 7 (21:15):
It understands that it's driving in a car.
Speaker 6 (21:18):
It understands distance and speed, it understands where it's at.
Speaker 7 (21:22):
This is how an autonomous vehicle can get around a
city because it has spatial AI intelligence within it.
Speaker 6 (21:30):
So spatial AI and generative AI and then without collegetic
when it's doing multi step tasks becomes the robotics of
the future.
Speaker 7 (21:40):
We've had robotics for a long.
Speaker 6 (21:41):
Time, we've had automation and manufacturing for a long time,
we didn't have this type of intelligence in that in
the layers of that manufacturing.
Speaker 7 (21:52):
And then now your decision making is going to be
much much better.
Speaker 6 (21:56):
Then you don't have so much risk and the decisions
that you're making because the data is actually more precise.
Speaker 7 (22:03):
That's what's important.
Speaker 5 (22:05):
Wow, now is what you're telling me.
Speaker 4 (22:08):
What you're talking about right now, is that under your
Brave brand blueprint.
Speaker 5 (22:13):
I know you have.
Speaker 4 (22:15):
A Brave brand blueprint, So could you explain the key
pillars of your Brave framework and how leaders can apply
to build resilient and authentic personal brands and what you
were just talking about does that fall in under that framework.
Speaker 6 (22:33):
Because well, Brave is a framework, that's an acronym. You've
got to be brave in this day and time to
achieve the goals that you have set out for yourself.
If you're not brave, then the external realities will overtake
what you're trying to accomplish. Brave is a framework and
(22:55):
what you can utilize AI as a platform.
Speaker 7 (22:58):
If that makes sense to toolset. AI is a tool set.
Speaker 6 (23:02):
You have to apply the skill set, but it's also
a mindset with the Brave platform. So I want to
have written my book that you see behind me here,
you know, The Brave Path to Authentic Leadership.
Speaker 5 (23:14):
Okay, I came.
Speaker 6 (23:15):
Out in twenty twenty five, and it is a narrative
that I wrote because I thought it would be in
a format that I want to give you a bunch
of textbook information that shows you a journey of an
individual that I work with that had the north Star
goal of becoming a section chief, but we're going through
(23:38):
the Brave framework. He had to first understand his identity,
the Brave or I would call brand identity. That's to
be in Brave brand identity. And I had to say,
that is a mountain that you're going to have to
climb to get to and going to that Going up
that mountain is a successive steps of understanding your own
(24:00):
architect or archetype.
Speaker 7 (24:02):
I would say, are your hero archetype? Are you the joker?
Are you the heat that the ruler? What kind of
archetype are you truly? What do you lead with? And
how do people know you? Or are you the go
to person for what.
Speaker 6 (24:17):
You've got to have an identity that can now be
grounded within yourself to achieve the north star that you're
trying to get to the next level that is called
the art or the resilience.
Speaker 7 (24:30):
You're going to have to have enough resilience.
Speaker 6 (24:33):
But resilience is not just like I need to withstand
whatever I'm going through. You need to understand the skill
sets that you're going to need to acquire to achieve
the goal.
Speaker 7 (24:43):
Right.
Speaker 6 (24:44):
You need to have that very definitive that's like market
research before you go out and make a pizza parlor
in neighborhood, did you do your market research see people
find out or the three or four already in that
neighborhood or is there a certain like that's there. You've
got to understand your success probability in the endeavor that
you're going to do by doing your research and then
(25:06):
having the resilience to achieve that goal.
Speaker 7 (25:09):
Right.
Speaker 6 (25:10):
That leads to the next step. What are the assets
that you're going to need to acquire to get to
that desired state and understanding what those assets consist of,
what is the audience that you need to influence and
what does that consist of and now are you authentic
(25:30):
in what you're trying to achieve, because if you're not
authentic and you're not two to yourself as you're becoming,
this is to be a process of becoming the state
of your future, state of who you are want to be,
and you be authentic in that world. So if you've
got your identity and then you've done your research and
(25:51):
you're now prepared to be resilient and you require now
your assets and then you understand your audience, right now,
you're getting prepared to be very authentic because you've got
to pick up these tool sets to get to the
next level, which is now that vworld in my brave framework,
and that's to becoming invisible. That's when you become visible
(26:12):
in the marketplace that you're influenced. That's when you present.
Most people get this backward. They want the first thing
they talk to me, like Grant, I need you to
build me a logo or build me a website. It's
a visibility phase. You have not done the work about
brand identity. Do you understand the market and the influence?
Do you have a differentiation strategy, you have a communication strategy?
(26:33):
Do you understand your swat analysis and what you're trying
to accomplish. Are you authentic in yourself? Do you believe
in yourself? Because you have to have absolute belief in
yourself to get above what we call the imposters syndrome.
And that comes because you don't have complete confidence in
what you're doing.
Speaker 7 (26:54):
Now I'm giving you.
Speaker 6 (26:55):
That because when you get to the field, which I
call it like in the digital world, I call it
the digital colisseum. Think about the rome colisseum, right, that's
what we're in. You're competing in the digital world, which
is highly competitive. How are you going to be visible?
How are you going to get above the noise in
what you're doing. You can't just throw a website together
and throw it out there and expect everybody to see it.
Speaker 7 (27:16):
And buy into what you're doing.
Speaker 6 (27:18):
You've got to have a true strategy, So Brave as
a strategy, and I get to that next level, which
is the execution. Now you have the whole thing. You've
got to be able to execute on your vision. Okay,
but if you've done all the work, now you have
the Brave framework ready to actualize your goal to get
(27:39):
to where you want to go. Use AI as an
enablement tool to expand and scale to the level that
you need to get to.
Speaker 7 (27:47):
Hm.
Speaker 5 (27:48):
Wow, that is something else.
Speaker 7 (27:51):
Wow.
Speaker 4 (27:52):
So now you also you often encourage leaders to transition
from op rad to visionary. What does this identity shift
look like in practice? Especially for small business and healthcare
leaders because you work with health care leaders also, you.
Speaker 6 (28:12):
Know, I'm going to take everybody back to my high
school days on that question. And in high school, I
took a course that I really really liked. I wasn't
very good at it, but I got to see in
it and that was physics, and I liked physics.
Speaker 7 (28:29):
And people think about physics.
Speaker 6 (28:30):
It's math, it's science, yes, but what it teaches you
it is critical thinking, analytical thinking. You know, you used
to bring your homework home and you say, wow, I
got word problems. Nobody liked word problems, But actually word
problems are the best kind of education that you probably
(28:52):
can get because it takes real world situations and what
you can apply your analytical thought for your critical thinking
to get to a desired state. And what the cool
factor of physics was. It wasn't about getting the right answer.
It's like, you know, if you said two plus three
equals seven grade, Show me why is that true or
(29:15):
not true? They want to see your critical thing. How
did you get to that path? And based upon how
you put it together is how you got graded. It
wasn't about getting the right answer. Is how do you
prove your case? How did you see this? How can
you balance an elephant off a cliff at a thousand
feet up without it falling over? You think that's possible?
(29:37):
What theoretical physics says it is possible? Maybe it isn't
or not in the real world. But your analytics, your mathematics,
your science, that you put all this together. Wow, that
was quite an intricate process that you went through, and
that's how you're great it. What I'm saying is because
it's important to understand where is the human element in
(29:58):
an AI driven digital economy. It is in critical thinking,
analytical thinking, problem solving. How are you solving problems utilizing
the tool sets that you have available?
Speaker 7 (30:11):
This is what you need to study.
Speaker 6 (30:13):
When you answer me before earlier, Hey, what do I
need to really study AI? What you really need to
study is critical thinking, analytical thinking, and how do you
solve business problems in the world that you're looking to
influence that is what's most important.
Speaker 5 (30:32):
Wow, yeah, that would make sense. That would make sense.
Speaker 4 (30:36):
And you would also be able to if you are
more into the critical thinking and the analytical thinking, which
is when you go even if you're using the AI,
you could better frame your question too. Are the prompts
to give it a better way to be able to.
Speaker 5 (30:59):
Respond to you?
Speaker 7 (31:00):
I would think?
Speaker 5 (31:01):
Actually, is that correct? Yeah?
Speaker 7 (31:04):
Absolutely?
Speaker 6 (31:05):
Knowing how to speak to machines is a language. That's
why in the world of website creation and DIGITALLD here
of SEO search engine optimization, that's not about talking to
human beings.
Speaker 7 (31:19):
That's about how do I get my platform to appear
in certain search engines so that how do you influence
the algorithm more or less? So that's human to machine language.
So that's where we're getting into. And then I understand
how do I get the best output? Now, remember context.
Speaker 6 (31:36):
Machines don't understand the human context very well. They don't
understand emotion very well, they don't understand imagination very well.
Speaker 7 (31:45):
You have to give that context.
Speaker 6 (31:46):
Now, I'll give you an analogy like this that helped
me understand it even more. What is the difference between
and I'll go to star Trek everybody can remember the
star Trek right on the sixties great shows, right.
Speaker 7 (32:01):
Traveling and all that. What is the difference between Spock,
the first officer and.
Speaker 6 (32:07):
Then Captain Kirk right right, the captain?
Speaker 7 (32:11):
What was the difference? Right? Spock?
Speaker 5 (32:14):
Very logical, yeah, logical, he was.
Speaker 7 (32:19):
Right right, but he couldn't solve everything. No, right, he
was half.
Speaker 6 (32:24):
Human, so he has a human side to it. But
what made and I might ask you in your opinion,
what made Captain Kirk so special?
Speaker 4 (32:33):
Well, because Captain Kirk was he looked at things from
a different perspective. Spock had a kind of a one
track almost like a one track, uh you go down
that same road almost, He wouldn't veer from it. He
looked at it and he if he came to that conclusion,
(32:55):
he wasn't.
Speaker 5 (32:55):
It was hard to get him away from that point
of view.
Speaker 4 (32:59):
Where Captain Kirk he that's not the way he looked
at things.
Speaker 6 (33:05):
Well, and to your point, you have spot on because
Spark is trained in data and information. Remember I said
before data, information, context and experience.
Speaker 7 (33:15):
Captain Kirk was looking at experience.
Speaker 6 (33:18):
And context and he would use data and information just
as as another view points, not the absolute rally because
of this, and which is so true.
Speaker 7 (33:31):
Variables change. This is the thing within even jetic AI
and AI.
Speaker 6 (33:36):
It is contingent upon variables staying the same. So at
three equals three, four equals four. But in real life,
real life, it doesn't work that way. Variable has always changed.
How many times do you wake up every day thinking
your day is going to go a certain way?
Speaker 4 (33:54):
Yeah, there was les, Yeah, that happened changed it.
Speaker 6 (34:01):
So the outputs that you get from AI is more
or less a predicted outcome or a possible outcome, but
that not an absolute outcome, right, And then Captain Kurk
knows this, that's not an absolute outcome.
Speaker 7 (34:18):
That's a probable it could happen.
Speaker 6 (34:21):
And the closer you get to wherever you're trying to
go to it becomes very very predictable.
Speaker 7 (34:26):
But for away it's not as predictable.
Speaker 6 (34:28):
So if you can think differently and outside of the box,
you can outthink any computer because they're not built for that.
Your imagination is very very valuable, right, and your experience
is very very valuable because it's not trained and all
the experiences that a human being can have. Right, I
want to say one more thing, and I want people
(34:49):
to understand this. An artificial intelligence takes megawatts to operate.
Human brain takes about twenty watts. We are very very powerful,
intelligent creatures, and if we start unlocking the intelligence that
(35:12):
we have within our own selves and have always been
here for many, many millions of years, we will be
even better with our deployment and understanding the use of
artificial intelligence exactly.
Speaker 4 (35:28):
And I think a lot of what people don't realize.
One of the things that you hear a lot is
you know that it's going to take their job away,
you know, and different.
Speaker 5 (35:40):
Things like that. But I don't see, if.
Speaker 4 (35:43):
You think about it, we had it way back if
you look at if when you went in the store
and they had to self check the lines, you know,
we were sort of dealing with it then. And even
though they say that it'll THELF checkout lines take your job,
well not really, because they still have to have someone
(36:04):
there watching those self checkout lines, you know, before you
actually leave out of the store. So it's not a
matter of like they say about the AI taking your job.
It's that you have to understand how AI works so
you can work along with it, like you said, to
(36:25):
help you to advance in what you're doing. So because
it can definitely do that. I mean, I see that,
and that's one of the reasons why I want to
understand it more because I see the possibilities and what
it can do. So and if you look at it
from that standpoint, then you won't see it as oh.
Speaker 5 (36:46):
I'm not I don't know that.
Speaker 4 (36:47):
I want to learn how to do that because it's
going to you know, it's taking people's jobs.
Speaker 5 (36:51):
No, if you don't learn, it's going to leave you behind.
Speaker 6 (36:54):
Absolutely, And I want let's put it that really into context.
As we go through time. You know, there was the
agricultural age, then we went to the manufacturing age, the
information technology age age, and now into what I call
the Intelligent Technology Age. Along those different shifts, there was
(37:18):
job loss and job creation. You're not gonna sit there
and say you're gonna ride a horse to work because
you have a car, right you could.
Speaker 7 (37:28):
You wanted to do.
Speaker 6 (37:29):
That, It's gonna take a lot longer to do it.
You've got to you know, the maintenance and everything is different.
So and then you look at the manufacturing age, you know, yeah,
you could have got buy maybe without a computer. I
remember people was talking about getting a personal computer, Well,
nobody needs a personal computer. They were wrong, right, A
lot of people utilize these types of tools. Now that
(37:52):
means that there are always going to be some job loss.
I mean it changes the dynamic. You don't need that
particular job function anymore. That's what happens, right, So it
becomes different. You need to understand, I would say to
your people of the audience, what are you doing? Where
are you at? Because if let's say you're a content creator,
(38:13):
you're a graphic designer, like wow, graphic designer? Where they
can people can graphic design? Now utilizing AI tools, what
am I going to do?
Speaker 5 (38:20):
What guess you want?
Speaker 6 (38:22):
You can do a lot of things because there's certain
things that AI generator art cannot do.
Speaker 7 (38:26):
For the graphic designer can do can do?
Speaker 6 (38:30):
You need to understand those things so you become now
a preferred or premium brand and what you're doing changes
the dynamics of where you're at, and you need to.
Speaker 7 (38:43):
Understand where the shifts are. Now.
Speaker 6 (38:45):
Going back to what I said earlier, knowledge workers are
going to be in demand. Digital workers are in demand.
People that can problem solve and demand. So if you're
still doing something rude to mentor that. Yeah, potentially a
robot could do that, you know, but you probably want
the robot to do that because you don't want to
(39:06):
do that anyway.
Speaker 4 (39:07):
So anyway, absolutely. But you know what's also so funny
when you when you mentioned about Star Trek and all
of that, think about it when you back all those
years when Star Trek first came out, what did they
have the flip phones?
Speaker 5 (39:23):
We weren't using flip phones then, yeah, yeah, now we
have the flip phones. The thing in.
Speaker 4 (39:30):
Horror's Ear that we didn't, We weren't doing that, but
now we are. I mean, it's a lot of stuff
that you know that they created in these movies sometimes
that that now we are actually using.
Speaker 5 (39:45):
Somebody had that vision and they started.
Speaker 4 (39:50):
You know, and now we're we're all using this stuffy
right now.
Speaker 6 (39:55):
I want to stop you there because that's so important
understanding the creative process. Yes, that from vision, from imagination
to vision to a created actual object then becomes real.
This is how things work. Yes, you are so right.
The only thing we haven't really been able to truly
(40:17):
develop at scale, I would say we got somewhat of
a spaceship.
Speaker 7 (40:21):
It's not great it's still kind of clunky.
Speaker 6 (40:25):
But when it comes to teleportation things that we're starting
to get into entanglement and quantum theory, we're.
Speaker 7 (40:31):
Starting to understand how actually how to make our imagination real.
That is the creative process.
Speaker 4 (40:40):
Yeah, but you had, but you do have if you
remember the jets and cartoon when they did in the
flying cars and all that. We do have the cars
that don't need you, you.
Speaker 5 (40:53):
Know, they can drive themselves and all of that. So
it's it's a lot. But tell me this.
Speaker 4 (41:00):
Since we know that Ahi ahi AI seem to have
all this ability and all this freedom they can make,
can make all these decisions and act independently and all
of this stuff, what ethical responsibilities do leaders have to
ensure transparency, fairness and trust in how AI represents their brand.
Speaker 7 (41:23):
Yeah, that's very important.
Speaker 6 (41:25):
Uh, And this is part of the process that our
laws are behind their laggage when it comes to certain
frameworks and creative we're still trying to figure out social
media and how we govern social media used in that
type of thing.
Speaker 7 (41:43):
We really don't know and we have to get there.
Speaker 6 (41:45):
That's the same way, why don't you just have cars
running all over the place without any.
Speaker 7 (41:51):
Lights right, any.
Speaker 6 (41:53):
Traffic lights, because you run into each other and that's
what will happen. We'll just end up running into each
other and crashing and you know, just chaos. If you
don't have guardrails in place. They're trying to catch up.
They will, But it comes down to the individual again, responsibility,
(42:13):
accountability of what you are developing and what you are
are using and how you're going to utilize hopefully your
AI for the greater good. And now the opposite there they're
obviously you know, other people where usually there are in
the minority, but they can cause a lot of angst.
And unfortunately they gave most of the headlines, as someone
(42:36):
told me so long ago, and I was so happy that.
Speaker 7 (42:39):
They referred this to me.
Speaker 6 (42:40):
Most news outlets, and I'll say this is that they
focused on the most negative thing that's.
Speaker 7 (42:46):
Happening in the day.
Speaker 6 (42:48):
Yet ninety five percent of the people do not are
aren't involving anything like that, and they're doing some very
beautiful things. You just aren't aware of it because we
don't report on it exact And so now you can
find out these things and that information is not in
the soul purper or so palm of the hand of
(43:11):
certain outlets of news media. It's it's proliferated, but we
have to have enough initiative, more than ourselves, to go
out and garner that information, to go out and find
out about those experience.
Speaker 7 (43:24):
You know, the truth about things. And the more that
we do that, the better off we're going to be
me and then we're the better use of our AI.
Speaker 6 (43:31):
Tools will get us to a point where governance we've
got to have that policies, you've got to have those
kinds of things, we have ethical use of this very
enormous tool set that is actually changing the human and
business dynamic.
Speaker 4 (43:51):
Well, Grant, we are coming up almost to the end
of the show. I mean you, it's just so many
other quest I could ask, we just don't have the
time to go over it. But I just want to
thank you so much for coming on and sharing the
information that you have shared with us. So, I know
(44:12):
you mentioned your book, would you tell us where we
can get your book? Also, if there's any thing, any
training whatever, that you have coming up that you'd like
us to know about, let us know that, and also
let us know how if my viewers and listeners wanted
to reach out to you how can they do?
Speaker 7 (44:31):
So, I think I'll get all of that in and
in one shot.
Speaker 6 (44:36):
So I to write the book, and I encourage you
to do so. You can get it on Amazon right now.
Just put it in Amazon First Light, Grant McGall the
Brave Path Rough Authentic Leadership, it'll come right up.
Speaker 7 (44:47):
You can get the Kendo version right now.
Speaker 6 (44:49):
I think for certain people it's free, so it doesn't
count are anything to get the digital version. To get
the hardbacks about twenty three dollars and for the softbacts
like fifteen dollars. Very simple to do that, right, And
if you want an autograph copy, just email me and
they'll send that out to you. There's additional costs for
that that I have a certain limited edition vi P
(45:09):
books for for those types of.
Speaker 5 (45:11):
The book is free, but your autograph autograph.
Speaker 7 (45:14):
Yeah, the book is free. But shipping handling all that.
Speaker 6 (45:18):
Stuff, uh Ok, got it, No no worries uh. And
then I do have some couple of things coming up.
So and in February, we'll be launching the Kaba Ai
Accelerator for business user, business users as well as office
workers for productivity tools.
Speaker 7 (45:40):
Look for that.
Speaker 6 (45:41):
They'll be coming out in February KAVA is I C
A B A I KABA World Network. You'll be able
to see information right there. I'll maybe should I get
that information over to you and also in Omaha will
be doing that probably in the market timeframe. That'll be
the AI business accelerator from all small businesses. I'm looking
forward that as well. You go to five Star BTM
(46:02):
that's number five, that's Star s T A R B
d M dot com and you can find out a lot.
Speaker 7 (46:07):
Of things out there.
Speaker 6 (46:08):
And I'm surprised you ever talked about my podcast at
this point.
Speaker 5 (46:11):
Oh yeah, that's the brand was all the brand? Yeah, yeah,
that's right.
Speaker 4 (46:18):
You do have the podcast and I actually need to
tune in a little more on that to get some
of your tippits because I know that you all talk,
you know, talk about AI and different things on there too.
So yeah, definitely need to tune in to your to
your podcast and tell us the name of it again
(46:39):
and when when.
Speaker 6 (46:40):
Follow the Brand podcast comes out every week, it's available
just about it on every single audio podcast station out there.
It comes on Follow the Brand TV on YouTube and
I go LinkedIn live every week. You've just got an
award from v spot. We are ranked number one.
Speaker 7 (46:56):
In the world.
Speaker 6 (46:57):
I'm for one in the world for personal brand popot.
Speaker 4 (47:02):
Yes indeed, yeah, we're number sixteen, so we're gonna we're
gonna try to knock you out of that number one slide. Okay,
thank you so much, Grant. It has been a pleasure
of having you here. Thank you do totally appreciate it.
And we're definitely gonna have to bring you back to
give us some more nuggets on AI because we know
(47:23):
it is not going away. It is just getting bigger,
so we definitely need as much information on it as
we can. So thank you so much, and I just
want to let everybody know this has been the success.
Speaker 5 (47:37):
For women's show.
Speaker 4 (47:38):
I want to thank my viewers and my listeners for
joining me today and of course my special guest, mister
Grant McGaugh.
Speaker 5 (47:46):
He was fantastic. If you want to reach out to.
Speaker 4 (47:49):
Him, don't forget you can go to his website www
dot five Star BDM dot com or Grantmagah at five
Star BDM dot com. I am doctor Madeline and and and.
Speaker 5 (48:06):
Lewis your host.
Speaker 4 (48:07):
This is the successful women's show. Make sure you subscribe
to our channel. Share this episode with others because again,
like I said, we got some great nuggets. We are
here every week and make sure to join us again
next week. I love you all to life and as always,
(48:30):
be wealth and stay safe out there.
Speaker 2 (48:33):
This is success, success, successful women,
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Did you know women represent just three of Fortune five
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Speaker 5 (01:20):
Are pasted over for promotion? Then you're in the right place.
Speaker 6 (01:24):
Hi.
Speaker 4 (01:25):
I'm doctor Mattlanane lewis President and CEO of the Executive
Women's Success Institute. I have decades of experience in the military,
the federal government, and corporate America, and my mission is
to help women succeed and tap into their full potential.
I want to reach a million plus women around the
(01:45):
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(02:09):
you on the fast track to success.
Speaker 5 (02:23):
Well.
Speaker 4 (02:23):
Hello, and welcome to the Success for Women's Show, where
you can view us on Talk for TV and listen
to us.
Speaker 5 (02:32):
On the Women for Women Network.
Speaker 4 (02:34):
I am doctor Madeline Ann Lewis your host, and my
mission is to help women accelerate the.
Speaker 5 (02:40):
Path to success.
Speaker 4 (02:42):
Well, today's topic is five Star Brand and my guest
is mister Grant Maga.
Speaker 5 (02:50):
Let me just give you a little bit about Grant.
Speaker 4 (02:54):
Grant Magad is the founder and CEO of five Star BDM,
a businessusiness development and personal branding firm. His mission is
to empower entrepreneurs and small to mid sized businesses by
combining data driven AI strategies with human centered storytelling. Grant
(03:19):
is recognized by Legacy Magazine as a thought leader and
super connector for healthcare professionals. He is also the host
of the Follow the Brand podcast and TV show. In
January twenty of twenty four, he was named one of
Thinker Thinkers three sixties Top fifty global thought leaders in
(03:45):
personal branding. Grant has more than twenty years of business
development experience, with training in branding strategies to help clients
build authentic personal brands. I would like to bring on
the show, mister Grant Magath.
Speaker 7 (04:05):
Hey, how you doing.
Speaker 5 (04:08):
I am doing very well.
Speaker 4 (04:09):
I am excited to have you here just to give
us some great success nuggets for our business.
Speaker 5 (04:17):
I know that you are doing some.
Speaker 4 (04:19):
Great things with your retreats and different things like that.
But you know, this AI thing is just all over
the place, so everybody wants to know about it.
Speaker 5 (04:28):
So we're gonna pick your brains to death before we
get started. Though.
Speaker 4 (04:35):
I always give the standard bio on my guests and then,
but I just like to ask them, like, I just
want you to tell us what you want us to
know about Grant Magth.
Speaker 6 (04:49):
Number one thing I want you to know about Grant
mcgad that I just opened up my office in my
hometown of Omaha, Nebraska, and I've been here, you know, since,
and it's been wonderful. I've come full circle, you know.
I graduated high school year in nineteen eighty one. Have
not been back to live here since nineteen ninety one,
(05:09):
and it has been at whirlwind trip. I tell everybody
that it's like living in the past the president in
the future at the same time, and it's so much
change has happened, but then not a lot of change,
so you just kind of lived through a lot of
the decades that have been happening. And I want to
return with a lot of the things that I've learned
because I've spent thirty years in Miami, Florida, and I've
(05:30):
learned a lot. A lot of those accolades that you
talk about is things that I accomplished why I was
in Miami, and I am so happy about those things
because I'm getting those things out to the audience.
Speaker 7 (05:39):
I'm getting in.
Speaker 6 (05:40):
Getting a lot of the skills that I learned into
the hands of people that need them.
Speaker 7 (05:44):
And that is why I'm in Omaha right now.
Speaker 6 (05:47):
I'm launching my Omaha AI Business Accelerator for businesses small
business owners in the Omaha ecosystem and it's really starting
to take off. I'm very, very proud of that. So
I want your audience to know that about Grant McGall
right now.
Speaker 4 (06:03):
Wow, And I tell you it's exciting. I'm excited too.
Because I saw the video of your of the new
office space the building.
Speaker 5 (06:10):
I was like, ooh, this is just beautiful. So now
is that going to be the new headquarters?
Speaker 4 (06:15):
Are you still going to be operating out of Miami
or how are you going to do that?
Speaker 7 (06:20):
That's a good question.
Speaker 6 (06:20):
And actually, as I operated three geographies in on my Nebraska, Miami, Florida,
Florida excuse me, and Saint Croix, Virgin Islands. So I
just came back from Saint Croix. You kind of mentioned
that in the Islands, I'm not just there for vacation.
I actually have business down there and we are operating,
you know, building a business tourism product in the Virgin
(06:43):
Islands that I'm going to invite all of you down
to actually do a lot of think takes some master
classes to bring together small intermate groups of people that
are subject matter experts, whether.
Speaker 7 (06:55):
It's an AI attendity.
Speaker 6 (06:57):
I We're actually doing a precision medicine clinic in the
Virgin Islands right now that we're looking to be a
successful project. So there's a lot we have going on
in the Virgin Islands. In Miami, we're also doing another
AI incubator through ICAMBO. That's the International Career in Business Alliance.
It's a black professional group that's there been working with
(07:17):
them for a number of different years, and we want
to upscale a lot of people when it comes to AI.
I know a lot of people, Hey, you're doing it
themselves a DIY approach. But then if we can get
really to you for you to acquire a skill set
in the area so you are proficient in the workflow
that you have and building out just not just text
(07:38):
based answer engines and chatbox, vide creation, audio creation, but
now and do the world of legitic AI what you
can begin to automate business processes. At the same time,
this is a very very delicate time. We need to
get up on these things. It's just as important as
learning the Internet, you know, twenty five thirty years ago,
or Microsoft Office products, things of that age. And you
(08:00):
have to have these skill sets, know that to compete
in the world now and into the future.
Speaker 7 (08:05):
So those three geographies is how I operate.
Speaker 5 (08:08):
Wow, that is that is fantastic.
Speaker 4 (08:11):
I can't wait, and I definitely want an invitation to
come to Saint Croix because it's been a while I've
been there.
Speaker 5 (08:18):
But it's been a while since I've been to Saint Croix.
Speaker 4 (08:20):
But I did see it. I think I saw a
picture of you. I don't know on Facebook stuff. Looked
like you were having a good time. I don't know
if y'all were fishing on a boat or something like that,
but you look like y'all were having a good time.
Speaker 7 (08:31):
Yeah, great, great time.
Speaker 6 (08:33):
And my business partner there, his name is Anthony Weeks.
We have the because SETIKS was the Saint Croix Economic
Development Initiative in Cariban crimean American single economy, and he's
got me involved, not just out with the locals are
bro so the government there, So we spent time with
the governor, We spent time with Congresswoman Stacey Plasket as well,
(08:57):
and talking about how we can get more Mainlanders to
understand the business opportunities that are available in the USVI
just beyond tourism. So business tourism is a big, big
thing that's there. And when I talk to my African
American people, especially you out there in Maryland where you
were a lot. This is the only place that I
know of that you can have an African Caribbean American experience.
(09:20):
Because the USVI is a part of the United States,
it is a territory of the United States. It has
the only well, we have one other black governor now
I think it is in Maryland, but they have a
black governor there, Governor Brian has been empowered now last
seven or eight years.
Speaker 7 (09:36):
This will be his last year coming up.
Speaker 6 (09:39):
But there is such a push now we have to
make sure that we are aware of what's available to us.
You don't need a passport, is a part of America,
and that you can have a very successful vacation and
business opportunity. Saint Croi, it's more of the business product
we're Saint Thomas was part of the USVI. That's the
tourism product. So those are two different things that we
should be aware of.
Speaker 4 (10:00):
Okay, okay, well, let me ask you this, what motivated
you to shift from traditional business development into AI powered branding.
Speaker 7 (10:10):
Now, that is a great question.
Speaker 6 (10:13):
I've been involved in information technology for thirty plus years.
I cut my teeth in at and t loosen a
via some time of go and got into what you
call digital voice technologies, or it was analog at the time,
you know, with your big mobile telephone systems and things
(10:35):
of that nature. And watch it change to a digital
platform and then to a voiceover IP platform just like
we're talking on now, which is more of a conference
bridge video conferencing.
Speaker 7 (10:46):
All this I was working on twenty five thirty years ago.
Speaker 6 (10:50):
It's very expensive to do, it was possible, it's very
expensive to do, but then over time it's now become mainstream.
You can do video conference on anything, your phone, your tablet,
to your desktop. This is the same kind of proliferation
forward platform change in AI or artificial intelligence. It's a
platform and because it is a platform, it's something that
(11:13):
we will be able to utilize and then a lot
of different what I call modalities of a communication. There
are two things that in the technology world that become
advantageous for people in business. Number One, technology have you
to communicate better. That's number one. Number two is very
(11:33):
fast and when you can combine speed and the speed
of communication together, you have a very powerful platform. And
then now with AI, you're adding intelligence on top of that,
now you're exponentially changing the platform arena. Not only are
you communicating at speed, but the platform is what we
(11:57):
call context aware. It's aware to a certain degree, is
consimulate human thought and behavior. And because of that, it
is a game to It becomes absolutely essential for everyone
to become professional in these tool sets and what this
artificial intelligence is bringing to the table.
Speaker 4 (12:18):
Wow, you are absolutely right about that. But what about
for business owners or executives who don't consider themselves tech savvy,
such as you know, I'm gonna put myself in that category.
What's the first smart step they you know, that we
can take or should take to begin integrating AI into
(12:43):
our brand or business development strategy.
Speaker 6 (12:47):
And I will answer that in a way that you
probably wouldn't think I would. First of all, you don't
have to be tech savvy, okay, AI of itself is
not a platform that you have to understand the technology
behind it. I mean, it's it's very smart, just like
you utilize your cell phone. But I'm going to say,
you probably don't know exactly how it works.
Speaker 7 (13:08):
You know how to use it, but you don't know
exactly how it works. So you don't have to spend
a lot of.
Speaker 6 (13:12):
Time knowing exactly how the AI works unless you want to.
Speaker 7 (13:16):
But you do have to know how to utilize it
for your business.
Speaker 6 (13:20):
You utilize your cell phone for your own particular circumstances,
and you're probably pretty proficient and get into the different
applications that are available on it, and you know how
to download and get the right right applications that you
need right, And that's just you just from experience in.
Speaker 7 (13:38):
Working with it and understanding it. AI is no different.
Speaker 6 (13:42):
You're going to have to first understand that it's a
tool set, right, but then you have to apply skill sets.
And the only way you do that is you've got
to become familiar with it. I encourage everybody to gobble.
Take ten minutes out of your day if you're going
to utilize a check TPT. That's just one large language model.
It's a type of AI. I like Claude, Cloud is
(14:03):
a great tool, right. You have Perplexity, you have Gemini.
There's a lot of flavors.
Speaker 5 (14:08):
That are out there is but the only way.
Speaker 7 (14:11):
You're gonna know which one works for you, you got to
play with them. And it's a playbox.
Speaker 6 (14:15):
It's a sandbox, So turn your downtime into a sandbox
of experience. Let's get a lot of these instances. When
you first get them, they're free. They don't they don't
charge you to use them. Right Over time there could
be a charge like I think Chat's like twenty dollars
a month, and you'll see once you do that, there
is a big difference in the responses that.
Speaker 7 (14:35):
It will give.
Speaker 6 (14:37):
But becomes like, you know what, look at what do
I'm doing on a daily basis? And I'm gonna go
back to what I said earlier about speed and communication.
Speaker 7 (14:46):
What do I need to speed.
Speaker 6 (14:48):
Up in my business processes to get a better result?
What do I need to how do I need to
communicate better in my business? I'm just talking business right now,
also office and other things that I need to do
that in a more clear with more clarity and a
modality that I can trust. Those are the things you
(15:09):
start looking at. What is the best AI tool that
I can use for that?
Speaker 7 (15:14):
Right So we're.
Speaker 6 (15:15):
Starting to see a fundamental shift in like Google Search
and also in social because the AI engine that's now
in front of us can do all of that and
they can advise you on the best type of email
sending that situation that you're in. So if you take
(15:36):
everything into context what you said, you're starting to see
what you have as an assistant, your own AI assistant
that's geared directly to you and what you do, because
you've given it enough information to be customized and personalized
for your particular work style.
Speaker 7 (15:51):
And it's like, OK, and you tell it what you want.
Speaker 6 (15:53):
I need for you to be my assistant, and I
need for you to communicate with me or advice on
communications in my business with different individuals and relationships at
the best possible way through video, through text, through audio.
Speaker 7 (16:10):
I just gave you a great prompt you could probably.
Speaker 5 (16:12):
Yes you did.
Speaker 4 (16:13):
Yes, look, and I'm sitting here searching for my pen
socker write that day.
Speaker 5 (16:18):
Yes, look, I recognized that that was a problem.
Speaker 7 (16:21):
It is, Yes, it is.
Speaker 4 (16:23):
Oh my goodness, this is great. And that's what I
was just yesterday I was talking to another young lady.
We were talking about AI and she's she's trying to
do some things, and so I was showing her a
couple of things that I had done, like you say,
playing around with you at GBT, and a couple of
other ones, and I was telling her, I said, you know,
(16:44):
when you put the prompt in, you just have to
be as specific as you can to tell it what
you want so that because if you don't tell it
what you want, then it's gonna just kind of do
it on its own, because it's all sort of like
it thinks on its own, and so you have to
be as specific as possible.
Speaker 5 (17:03):
That's what I was saying. She was like, oh, my.
Speaker 4 (17:04):
Goodness, I didn't realize that, you know. So I just
showed her a couple of things that I had done,
and she really, you know, she's trying to do some things.
She has some horses, and she creates these pads that
go on under the saddle, and so she wants to
be able to market that.
Speaker 5 (17:22):
And you know, show different scenes and stuff like that.
Speaker 4 (17:26):
And I said, well, you can definitely do that, and
that's not probably I will definitely, you know, create and
I so I showed her one that I had done
where I'm in this western outfit and I told it
I wanted the horse behind me, and but it's basically
I just said what I wanted, even to the color
of the horse that I wanted to exactly, and she
(17:48):
didn't realize that, you know, she could do that.
Speaker 5 (17:50):
So it's very interesting.
Speaker 4 (17:51):
That's why when you started saying those things, I started
search out. Yeah, so I write that from but it's
just amazing what AI can do.
Speaker 5 (18:06):
So tell me how does AI.
Speaker 4 (18:10):
Differ from the tools we were using, you know, just
a few years ago.
Speaker 5 (18:15):
Do you think how does it differ from that?
Speaker 6 (18:17):
Well, it goes back to what I was said earlier,
that you were using what I call passive tools, using
tools that you're giving instructions and as it just goes
and does them. Now you're starting to get something that
can actually what I'm going to flip to agentic.
Speaker 7 (18:33):
AI because it's very important to understand what you mean.
It's an agent.
Speaker 6 (18:37):
It can actually perform tasks, multi step tasks that you
could not do you know before, and communicate what it's
done to you in English. I don't think a lot
of people realize your TAT TPT can talk to you.
That's why it's got a little mic down there and
tell you what's going on and what it's doing. Now
you can give instructions for it to you know, I
(19:00):
need you to deliver my emails to me daily. Show
me what's the most important for me that I really
need to take a look at because it's reading. It's
connected now to your outlook or your Gemini or whatnot.
Say this is very important to take a look at
this and why and it has to really make good
use of your time, very efficient. So your efficiency is
(19:22):
going to escalate. Scalability is the biggest thing, right, Remember
how long it took you to create a PowerPoint? How
long did it take you to graft a bunch of
emails that if that is what you were doing or
you're going to. Now I got to create a document.
I got to create a word document that I need
to then present to a board or whoever it may be.
(19:44):
All that now can be speeded up to a point
where you can get that information in minutes, not ours
or have our It can give you the template. Remember
you still need the human dimension within it. And I'll
give you the stack of how what AI kind of sits?
AI is the layer of data and information. So data
and information above that is what we call context. And
(20:07):
it's kind of halfway in context now but not allway.
That's the human dimension. Context that gives you what does
the story about right? Only have meaning?
Speaker 7 (20:17):
Right? What is the purpose of the story?
Speaker 6 (20:19):
See, data, information doesn't necessarily give you that. Most of
the ll ms, the large language models that we have today,
where they're giving is giving you predictive analytics on a
mathematical formula on the predictability of language and words and
that type of thing. It's very very good at that,
but it doesn't understand what it's doing.
Speaker 7 (20:39):
This next wave in.
Speaker 6 (20:39):
The context area and the experienced layer, it is what
we get into agentic AI that it starts to truly
understand what's happening and agentic and not get too techy
into this, but you have agentic AI and then you
have generative AI.
Speaker 7 (20:55):
What you know about that's your MS about that. But
on the.
Speaker 6 (20:59):
Side of that generative AIS called spatial AI. Spatial AI
is going to be a game changer because that gives
the AI context. What I mean by spatial AI, it
understands that it's in a room.
Speaker 7 (21:15):
It understands that it's driving in a car.
Speaker 6 (21:18):
It understands distance and speed, it understands where it's at.
Speaker 7 (21:22):
This is how an autonomous vehicle can get around a
city because it has spatial AI intelligence within it.
Speaker 6 (21:30):
So spatial AI and generative AI and then without collegetic
when it's doing multi step tasks becomes the robotics of
the future.
Speaker 7 (21:40):
We've had robotics for a long.
Speaker 6 (21:41):
Time, we've had automation and manufacturing for a long time,
we didn't have this type of intelligence in that in
the layers of that manufacturing.
Speaker 7 (21:52):
And then now your decision making is going to be
much much better.
Speaker 6 (21:56):
Then you don't have so much risk and the decisions
that you're making because the data is actually more precise.
Speaker 7 (22:03):
That's what's important.
Speaker 5 (22:05):
Wow, now is what you're telling me.
Speaker 4 (22:08):
What you're talking about right now, is that under your
Brave brand blueprint.
Speaker 5 (22:13):
I know you have.
Speaker 4 (22:15):
A Brave brand blueprint, So could you explain the key
pillars of your Brave framework and how leaders can apply
to build resilient and authentic personal brands and what you
were just talking about does that fall in under that framework.
Speaker 6 (22:33):
Because well, Brave is a framework, that's an acronym. You've
got to be brave in this day and time to
achieve the goals that you have set out for yourself.
If you're not brave, then the external realities will overtake
what you're trying to accomplish. Brave is a framework and
(22:55):
what you can utilize AI as a platform.
Speaker 7 (22:58):
If that makes sense to toolset. AI is a tool set.
Speaker 6 (23:02):
You have to apply the skill set, but it's also
a mindset with the Brave platform. So I want to
have written my book that you see behind me here,
you know, The Brave Path to Authentic Leadership.
Speaker 5 (23:14):
Okay, I came.
Speaker 6 (23:15):
Out in twenty twenty five, and it is a narrative
that I wrote because I thought it would be in
a format that I want to give you a bunch
of textbook information that shows you a journey of an
individual that I work with that had the north Star
goal of becoming a section chief, but we're going through
(23:38):
the Brave framework. He had to first understand his identity,
the Brave or I would call brand identity. That's to
be in Brave brand identity. And I had to say,
that is a mountain that you're going to have to
climb to get to and going to that Going up
that mountain is a successive steps of understanding your own
(24:00):
architect or archetype.
Speaker 7 (24:02):
I would say, are your hero archetype? Are you the joker?
Are you the heat that the ruler? What kind of
archetype are you truly? What do you lead with? And
how do people know you? Or are you the go
to person for what.
Speaker 6 (24:17):
You've got to have an identity that can now be
grounded within yourself to achieve the north star that you're
trying to get to the next level that is called
the art or the resilience.
Speaker 7 (24:30):
You're going to have to have enough resilience.
Speaker 6 (24:33):
But resilience is not just like I need to withstand
whatever I'm going through. You need to understand the skill
sets that you're going to need to acquire to achieve
the goal.
Speaker 7 (24:43):
Right.
Speaker 6 (24:44):
You need to have that very definitive that's like market
research before you go out and make a pizza parlor
in neighborhood, did you do your market research see people
find out or the three or four already in that
neighborhood or is there a certain like that's there. You've
got to understand your success probability in the endeavor that
you're going to do by doing your research and then
(25:06):
having the resilience to achieve that goal.
Speaker 7 (25:09):
Right.
Speaker 6 (25:10):
That leads to the next step. What are the assets
that you're going to need to acquire to get to
that desired state and understanding what those assets consist of,
what is the audience that you need to influence and
what does that consist of and now are you authentic
(25:30):
in what you're trying to achieve, because if you're not
authentic and you're not two to yourself as you're becoming,
this is to be a process of becoming the state
of your future, state of who you are want to be,
and you be authentic in that world. So if you've
got your identity and then you've done your research and
(25:51):
you're now prepared to be resilient and you require now
your assets and then you understand your audience, right now,
you're getting prepared to be very authentic because you've got
to pick up these tool sets to get to the
next level, which is now that vworld in my brave framework,
and that's to becoming invisible. That's when you become visible
(26:12):
in the marketplace that you're influenced. That's when you present.
Most people get this backward. They want the first thing
they talk to me, like Grant, I need you to
build me a logo or build me a website. It's
a visibility phase. You have not done the work about
brand identity. Do you understand the market and the influence?
Do you have a differentiation strategy, you have a communication strategy?
(26:33):
Do you understand your swat analysis and what you're trying
to accomplish. Are you authentic in yourself? Do you believe
in yourself? Because you have to have absolute belief in
yourself to get above what we call the imposters syndrome.
And that comes because you don't have complete confidence in
what you're doing.
Speaker 7 (26:54):
Now I'm giving you.
Speaker 6 (26:55):
That because when you get to the field, which I
call it like in the digital world, I call it
the digital colisseum. Think about the rome colisseum, right, that's
what we're in. You're competing in the digital world, which
is highly competitive. How are you going to be visible?
How are you going to get above the noise in
what you're doing. You can't just throw a website together
and throw it out there and expect everybody to see it.
Speaker 7 (27:16):
And buy into what you're doing.
Speaker 6 (27:18):
You've got to have a true strategy, So Brave as
a strategy, and I get to that next level, which
is the execution. Now you have the whole thing. You've
got to be able to execute on your vision. Okay,
but if you've done all the work, now you have
the Brave framework ready to actualize your goal to get
(27:39):
to where you want to go. Use AI as an
enablement tool to expand and scale to the level that
you need to get to.
Speaker 7 (27:47):
Hm.
Speaker 5 (27:48):
Wow, that is something else.
Speaker 7 (27:51):
Wow.
Speaker 4 (27:52):
So now you also you often encourage leaders to transition
from op rad to visionary. What does this identity shift
look like in practice? Especially for small business and healthcare
leaders because you work with health care leaders also, you.
Speaker 6 (28:12):
Know, I'm going to take everybody back to my high
school days on that question. And in high school, I
took a course that I really really liked. I wasn't
very good at it, but I got to see in
it and that was physics, and I liked physics.
Speaker 7 (28:29):
And people think about physics.
Speaker 6 (28:30):
It's math, it's science, yes, but what it teaches you
it is critical thinking, analytical thinking. You know, you used
to bring your homework home and you say, wow, I
got word problems. Nobody liked word problems, But actually word
problems are the best kind of education that you probably
(28:52):
can get because it takes real world situations and what
you can apply your analytical thought for your critical thinking
to get to a desired state. And what the cool
factor of physics was. It wasn't about getting the right answer.
It's like, you know, if you said two plus three
equals seven grade, Show me why is that true or
(29:15):
not true? They want to see your critical thing. How
did you get to that path? And based upon how
you put it together is how you got graded. It
wasn't about getting the right answer. Is how do you
prove your case? How did you see this? How can
you balance an elephant off a cliff at a thousand
feet up without it falling over? You think that's possible?
(29:37):
What theoretical physics says it is possible? Maybe it isn't
or not in the real world. But your analytics, your mathematics,
your science, that you put all this together. Wow, that
was quite an intricate process that you went through, and
that's how you're great it. What I'm saying is because
it's important to understand where is the human element in
(29:58):
an AI driven digital economy. It is in critical thinking,
analytical thinking, problem solving. How are you solving problems utilizing
the tool sets that you have available?
Speaker 7 (30:11):
This is what you need to study.
Speaker 6 (30:13):
When you answer me before earlier, Hey, what do I
need to really study AI? What you really need to
study is critical thinking, analytical thinking, and how do you
solve business problems in the world that you're looking to
influence that is what's most important.
Speaker 5 (30:32):
Wow, yeah, that would make sense. That would make sense.
Speaker 4 (30:36):
And you would also be able to if you are
more into the critical thinking and the analytical thinking, which
is when you go even if you're using the AI,
you could better frame your question too. Are the prompts
to give it a better way to be able to.
Speaker 5 (30:59):
Respond to you?
Speaker 7 (31:00):
I would think?
Speaker 5 (31:01):
Actually, is that correct? Yeah?
Speaker 7 (31:04):
Absolutely?
Speaker 6 (31:05):
Knowing how to speak to machines is a language. That's
why in the world of website creation and DIGITALLD here
of SEO search engine optimization, that's not about talking to
human beings.
Speaker 7 (31:19):
That's about how do I get my platform to appear
in certain search engines so that how do you influence
the algorithm more or less? So that's human to machine language.
So that's where we're getting into. And then I understand
how do I get the best output? Now, remember context.
Speaker 6 (31:36):
Machines don't understand the human context very well. They don't
understand emotion very well, they don't understand imagination very well.
Speaker 7 (31:45):
You have to give that context.
Speaker 6 (31:46):
Now, I'll give you an analogy like this that helped
me understand it even more. What is the difference between
and I'll go to star Trek everybody can remember the
star Trek right on the sixties great shows, right.
Speaker 7 (32:01):
Traveling and all that. What is the difference between Spock,
the first officer and.
Speaker 6 (32:07):
Then Captain Kirk right right, the captain?
Speaker 7 (32:11):
What was the difference? Right? Spock?
Speaker 5 (32:14):
Very logical, yeah, logical, he was.
Speaker 7 (32:19):
Right right, but he couldn't solve everything. No, right, he
was half.
Speaker 6 (32:24):
Human, so he has a human side to it. But
what made and I might ask you in your opinion,
what made Captain Kirk so special?
Speaker 4 (32:33):
Well, because Captain Kirk was he looked at things from
a different perspective. Spock had a kind of a one
track almost like a one track, uh you go down
that same road almost, He wouldn't veer from it. He
looked at it and he if he came to that conclusion,
(32:55):
he wasn't.
Speaker 5 (32:55):
It was hard to get him away from that point
of view.
Speaker 4 (32:59):
Where Captain Kirk he that's not the way he looked
at things.
Speaker 6 (33:05):
Well, and to your point, you have spot on because
Spark is trained in data and information. Remember I said
before data, information, context and experience.
Speaker 7 (33:15):
Captain Kirk was looking at experience.
Speaker 6 (33:18):
And context and he would use data and information just
as as another view points, not the absolute rally because
of this, and which is so true.
Speaker 7 (33:31):
Variables change. This is the thing within even jetic AI
and AI.
Speaker 6 (33:36):
It is contingent upon variables staying the same. So at
three equals three, four equals four. But in real life,
real life, it doesn't work that way. Variable has always changed.
How many times do you wake up every day thinking
your day is going to go a certain way?
Speaker 4 (33:54):
Yeah, there was les, Yeah, that happened changed it.
Speaker 6 (34:01):
So the outputs that you get from AI is more
or less a predicted outcome or a possible outcome, but
that not an absolute outcome, right, And then Captain Kurk
knows this, that's not an absolute outcome.
Speaker 7 (34:18):
That's a probable it could happen.
Speaker 6 (34:21):
And the closer you get to wherever you're trying to
go to it becomes very very predictable.
Speaker 7 (34:26):
But for away it's not as predictable.
Speaker 6 (34:28):
So if you can think differently and outside of the box,
you can outthink any computer because they're not built for that.
Your imagination is very very valuable, right, and your experience
is very very valuable because it's not trained and all
the experiences that a human being can have. Right, I
want to say one more thing, and I want people
(34:49):
to understand this. An artificial intelligence takes megawatts to operate.
Human brain takes about twenty watts. We are very very powerful,
intelligent creatures, and if we start unlocking the intelligence that
(35:12):
we have within our own selves and have always been
here for many, many millions of years, we will be
even better with our deployment and understanding the use of
artificial intelligence exactly.
Speaker 4 (35:28):
And I think a lot of what people don't realize.
One of the things that you hear a lot is
you know that it's going to take their job away,
you know, and different.
Speaker 5 (35:40):
Things like that. But I don't see, if.
Speaker 4 (35:43):
You think about it, we had it way back if
you look at if when you went in the store
and they had to self check the lines, you know,
we were sort of dealing with it then. And even
though they say that it'll THELF checkout lines take your job,
well not really, because they still have to have someone
(36:04):
there watching those self checkout lines, you know, before you
actually leave out of the store. So it's not a
matter of like they say about the AI taking your job.
It's that you have to understand how AI works so
you can work along with it, like you said, to
(36:25):
help you to advance in what you're doing. So because
it can definitely do that. I mean, I see that,
and that's one of the reasons why I want to
understand it more because I see the possibilities and what
it can do. So and if you look at it
from that standpoint, then you won't see it as oh.
Speaker 5 (36:46):
I'm not I don't know that.
Speaker 4 (36:47):
I want to learn how to do that because it's
going to you know, it's taking people's jobs.
Speaker 5 (36:51):
No, if you don't learn, it's going to leave you behind.
Speaker 6 (36:54):
Absolutely, And I want let's put it that really into context.
As we go through time. You know, there was the
agricultural age, then we went to the manufacturing age, the
information technology age age, and now into what I call
the Intelligent Technology Age. Along those different shifts, there was
(37:18):
job loss and job creation. You're not gonna sit there
and say you're gonna ride a horse to work because
you have a car, right you could.
Speaker 7 (37:28):
You wanted to do.
Speaker 6 (37:29):
That, It's gonna take a lot longer to do it.
You've got to you know, the maintenance and everything is different.
So and then you look at the manufacturing age, you know, yeah,
you could have got buy maybe without a computer. I
remember people was talking about getting a personal computer, Well,
nobody needs a personal computer. They were wrong, right, A
lot of people utilize these types of tools. Now that
(37:52):
means that there are always going to be some job loss.
I mean it changes the dynamic. You don't need that
particular job function anymore. That's what happens, right, So it
becomes different. You need to understand, I would say to
your people of the audience, what are you doing? Where
are you at? Because if let's say you're a content creator,
(38:13):
you're a graphic designer, like wow, graphic designer? Where they
can people can graphic design? Now utilizing AI tools, what
am I going to do?
Speaker 5 (38:20):
What guess you want?
Speaker 6 (38:22):
You can do a lot of things because there's certain
things that AI generator art cannot do.
Speaker 7 (38:26):
For the graphic designer can do can do?
Speaker 6 (38:30):
You need to understand those things so you become now
a preferred or premium brand and what you're doing changes
the dynamics of where you're at, and you need to.
Speaker 7 (38:43):
Understand where the shifts are. Now.
Speaker 6 (38:45):
Going back to what I said earlier, knowledge workers are
going to be in demand. Digital workers are in demand.
People that can problem solve and demand. So if you're
still doing something rude to mentor that. Yeah, potentially a
robot could do that, you know, but you probably want
the robot to do that because you don't want to
(39:06):
do that anyway.
Speaker 4 (39:07):
So anyway, absolutely. But you know what's also so funny
when you when you mentioned about Star Trek and all
of that, think about it when you back all those
years when Star Trek first came out, what did they
have the flip phones?
Speaker 5 (39:23):
We weren't using flip phones then, yeah, yeah, now we
have the flip phones. The thing in.
Speaker 4 (39:30):
Horror's Ear that we didn't, We weren't doing that, but
now we are. I mean, it's a lot of stuff
that you know that they created in these movies sometimes
that that now we are actually using.
Speaker 5 (39:45):
Somebody had that vision and they started.
Speaker 4 (39:50):
You know, and now we're we're all using this stuffy
right now.
Speaker 6 (39:55):
I want to stop you there because that's so important
understanding the creative process. Yes, that from vision, from imagination
to vision to a created actual object then becomes real.
This is how things work. Yes, you are so right.
The only thing we haven't really been able to truly
(40:17):
develop at scale, I would say we got somewhat of
a spaceship.
Speaker 7 (40:21):
It's not great it's still kind of clunky.
Speaker 6 (40:25):
But when it comes to teleportation things that we're starting
to get into entanglement and quantum theory, we're.
Speaker 7 (40:31):
Starting to understand how actually how to make our imagination real.
That is the creative process.
Speaker 4 (40:40):
Yeah, but you had, but you do have if you
remember the jets and cartoon when they did in the
flying cars and all that. We do have the cars
that don't need you, you.
Speaker 5 (40:53):
Know, they can drive themselves and all of that. So
it's it's a lot. But tell me this.
Speaker 4 (41:00):
Since we know that Ahi ahi AI seem to have
all this ability and all this freedom they can make,
can make all these decisions and act independently and all
of this stuff, what ethical responsibilities do leaders have to
ensure transparency, fairness and trust in how AI represents their brand.
Speaker 7 (41:23):
Yeah, that's very important.
Speaker 6 (41:25):
Uh, And this is part of the process that our
laws are behind their laggage when it comes to certain
frameworks and creative we're still trying to figure out social
media and how we govern social media used in that
type of thing.
Speaker 7 (41:43):
We really don't know and we have to get there.
Speaker 6 (41:45):
That's the same way, why don't you just have cars
running all over the place without any.
Speaker 7 (41:51):
Lights right, any.
Speaker 6 (41:53):
Traffic lights, because you run into each other and that's
what will happen. We'll just end up running into each
other and crashing and you know, just chaos. If you
don't have guardrails in place. They're trying to catch up.
They will, But it comes down to the individual again, responsibility,
(42:13):
accountability of what you are developing and what you are
are using and how you're going to utilize hopefully your
AI for the greater good. And now the opposite there they're
obviously you know, other people where usually there are in
the minority, but they can cause a lot of angst.
And unfortunately they gave most of the headlines, as someone
(42:36):
told me so long ago, and I was so happy that.
Speaker 7 (42:39):
They referred this to me.
Speaker 6 (42:40):
Most news outlets, and I'll say this is that they
focused on the most negative thing that's.
Speaker 7 (42:46):
Happening in the day.
Speaker 6 (42:48):
Yet ninety five percent of the people do not are
aren't involving anything like that, and they're doing some very
beautiful things. You just aren't aware of it because we
don't report on it exact And so now you can
find out these things and that information is not in
the soul purper or so palm of the hand of
(43:11):
certain outlets of news media. It's it's proliferated, but we
have to have enough initiative, more than ourselves, to go
out and garner that information, to go out and find
out about those experience.
Speaker 7 (43:24):
You know, the truth about things. And the more that
we do that, the better off we're going to be
me and then we're the better use of our AI.
Speaker 6 (43:31):
Tools will get us to a point where governance we've
got to have that policies, you've got to have those
kinds of things, we have ethical use of this very
enormous tool set that is actually changing the human and
business dynamic.
Speaker 4 (43:51):
Well, Grant, we are coming up almost to the end
of the show. I mean you, it's just so many
other quest I could ask, we just don't have the
time to go over it. But I just want to
thank you so much for coming on and sharing the
information that you have shared with us. So, I know
(44:12):
you mentioned your book, would you tell us where we
can get your book? Also, if there's any thing, any
training whatever, that you have coming up that you'd like
us to know about, let us know that, and also
let us know how if my viewers and listeners wanted
to reach out to you how can they do?
Speaker 7 (44:31):
So, I think I'll get all of that in and
in one shot.
Speaker 6 (44:36):
So I to write the book, and I encourage you
to do so. You can get it on Amazon right now.
Just put it in Amazon First Light, Grant McGall the
Brave Path Rough Authentic Leadership, it'll come right up.
Speaker 7 (44:47):
You can get the Kendo version right now.
Speaker 6 (44:49):
I think for certain people it's free, so it doesn't
count are anything to get the digital version. To get
the hardbacks about twenty three dollars and for the softbacts
like fifteen dollars. Very simple to do that, right, And
if you want an autograph copy, just email me and
they'll send that out to you. There's additional costs for
that that I have a certain limited edition vi P
(45:09):
books for for those types of.
Speaker 5 (45:11):
The book is free, but your autograph autograph.
Speaker 7 (45:14):
Yeah, the book is free. But shipping handling all that.
Speaker 6 (45:18):
Stuff, uh Ok, got it, No no worries uh. And
then I do have some couple of things coming up.
So and in February, we'll be launching the Kaba Ai
Accelerator for business user, business users as well as office
workers for productivity tools.
Speaker 7 (45:40):
Look for that.
Speaker 6 (45:41):
They'll be coming out in February KAVA is I C
A B A I KABA World Network. You'll be able
to see information right there. I'll maybe should I get
that information over to you and also in Omaha will
be doing that probably in the market timeframe. That'll be
the AI business accelerator from all small businesses. I'm looking
forward that as well. You go to five Star BTM
(46:02):
that's number five, that's Star s T A R B
d M dot com and you can find out a lot.
Speaker 7 (46:07):
Of things out there.
Speaker 6 (46:08):
And I'm surprised you ever talked about my podcast at
this point.
Speaker 5 (46:11):
Oh yeah, that's the brand was all the brand? Yeah, yeah,
that's right.
Speaker 4 (46:18):
You do have the podcast and I actually need to
tune in a little more on that to get some
of your tippits because I know that you all talk,
you know, talk about AI and different things on there too.
So yeah, definitely need to tune in to your to
your podcast and tell us the name of it again
(46:39):
and when when.
Speaker 6 (46:40):
Follow the Brand podcast comes out every week, it's available
just about it on every single audio podcast station out there.
It comes on Follow the Brand TV on YouTube and
I go LinkedIn live every week. You've just got an
award from v spot. We are ranked number one.
Speaker 7 (46:56):
In the world.
Speaker 6 (46:57):
I'm for one in the world for personal brand popot.
Speaker 4 (47:02):
Yes indeed, yeah, we're number sixteen, so we're gonna we're
gonna try to knock you out of that number one slide. Okay,
thank you so much, Grant. It has been a pleasure
of having you here. Thank you do totally appreciate it.
And we're definitely gonna have to bring you back to
give us some more nuggets on AI because we know
(47:23):
it is not going away. It is just getting bigger,
so we definitely need as much information on it as
we can. So thank you so much, and I just
want to let everybody know this has been the success.
Speaker 5 (47:37):
For women's show.
Speaker 4 (47:38):
I want to thank my viewers and my listeners for
joining me today and of course my special guest, mister
Grant McGaugh.
Speaker 5 (47:46):
He was fantastic. If you want to reach out to.
Speaker 4 (47:49):
Him, don't forget you can go to his website www
dot five Star BDM dot com or Grantmagah at five
Star BDM dot com. I am doctor Madeline and and and.
Speaker 5 (48:06):
Lewis your host.
Speaker 4 (48:07):
This is the successful women's show. Make sure you subscribe
to our channel. Share this episode with others because again,
like I said, we got some great nuggets. We are
here every week and make sure to join us again
next week. I love you all to life and as always,
(48:30):
be wealth and stay safe out there.
Speaker 2 (48:33):
This is success, success, successful women,
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