The Connected Table SIPS! •

Heather Fritzsche, Package Design Expert

The Connected Table SIPS!

Ask any product marketing expert how important design and packaging are for selling a food or beverage brand, and the answer will be: "Extremely!" Many people don’t realize the thought process involved in creating packaging that is functional, sustainable and eye-catching. Heather Fritzsche, Co-Founder and CEO of The Spearhead Group, a pioneer in designing innovative packaging for many industries, including wine, spirits and food brands, explains her approach.

The Connected Table SIPS! Podcast is brought to you by Talk 4 Podcasting ( on the Talk 4 Media Network (
Read more