The YourLIVINGBrand.live Show

The YourLIVINGBrand.live Show

The YourLIVINGBrand.live show first went on the air June 2017, with the thought process that every client is unique and has a story to tell their audience that resonates. The trick is to understand not only what your value is but to whom. If you can figure that out and communicate to the right people, using the right mediums in ways that they find relevant, you stop being a commodity and start being a trusted partner. What’s Your Story? This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/)... Show More

Episodes

September 9, 2019 50 min
Patty Farmer was a bundle of energy today. We spoke about marketing and how to do it right. How to understand who your real audience is and how to communicate with them in ways that resonate with them and compel them to engage.

You can find Patty at www.pattyfarmer.com

and you can download a free copy of her magazine at http://pattyfarmer.com/marketingmediamoney

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Holl...
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August 29, 2019 50 min
Ginger was her usual ball of energy today. Passionate, thoughtful and though provoking. We spent our time talking about connectivity. Connecting with your own “why” and being able to tell the story of your “why” in such a way that people care and want to help you achieve your goals.

You can connect with Ginger to talk about workshops, keynotes and her summit November 1st 2019 at www.gingerjohnson.com

In the meantime, sit back, get co...
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August 23, 2019 50 min
Anita Toth was kind enough to share the mic with me on today's show and talk about customer churn and the affect it has on businesses. It is not enough to bring in new clients, companies need to learn how to retain and make champions out of existing ones.

Anita shows you how to do that and can be reached at www.anitatoth.ca

or https://www.linkedin.com/in/anitamtoth/

This show is broadcast live on Wednesday's at 10AM PT on K4HD...
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August 15, 2019 50 min
Brent Williams joins me on the mic for the August 14th show.

This is a classic case study of building a business the right way. See a problem, research it to understand it and the scope of it. Define the customer base, figure out how to solve the problem and then communicate and execute.

The insurance claims process can change and www.Benekiva.com is doing just that. They are making it customer focused and reducing stress and worklo...
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August 8, 2019 50 min
Damien Brown brought a part of the insurance industry that I had very little exposure to, to light today. That being Captive Collectives. The ability for groups of companies, that are low risk and pay more in premiums than they benefit through claims to band together and create a collective to negotiate insurance based on the needs of the collectives. This usually creates lower premiums and safer workplaces.

You can connect with Dam...
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August 8, 2019 49 min
AWESOME interview with Luke Aulin today on the YourLIVINGBrand.live show

KEY TAKEAWAY: When to have social media marketing capabilities in house and when it is time to outsource?

Hint: are your people willing, capable and motivated?

You can find Luke at:

www.rtown.ca
www.twitter.com/LukeAulin
linkedin.com/in/luke-aulin-188b911

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of...
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July 19, 2019 50 min
Jane was another gem of a guest today. We talked about what it takes to build an online course that people want to take, get value from and refer to their friends.

Jane can be found at

https://scaledgenius.com/

and her Facebook group is:

https://www.facebook.com/groups/thegeniustribe/

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://www.talk4radio.com/)...
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July 11, 2019 50 min
Amy Waninger is my go to person for Diversity and Inclusion. She is not only passionate about the subject, but she is an engaging speaker who can enable people to understand how to "Network Without Bias."

Amy can be found at www.LeadAtAnyLevel.com and you can purchase a copy of her book there as well.

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio ...
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July 5, 2019 50 min
I grew up watching Angus Reid play on the BC Lions Football Team. With 13 years in the CFL, including winning the Grey Cup in 1994, Angus knows what it is like to work hard, adapt to change and become a champion.

Angus and I spend our time talking about how his lessons on the field helped him create a life after football and how his success on-field can help you create your successful life, off-field.

You can find Angus and get a cop...
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June 27, 2019 50 min
Paul Kirch and I spent this week's show talking about content marketing and how to do it right. Paul calls himself a digital sales engineer and looks and how to communicate your brand in ways that speak not only to the right audience and add value, but also help you be seen by the right people through search engine optimization and other techniques.

Paul can be found at:

www.sellience.com
paul@sellience.com

This show is broadca...
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June 20, 2019 50 min
Dennis and I did a deep dive into LinkedIn today. Dennis has used LinkedIn to generate over $20 million in sales over his career and I wanted to find out from him what he was excited about and where he thought people on the platform could do better.

You can always find Dennis at www.askDennisBrown.com

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://...
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June 13, 2019 51 min
Debbi Dachinger, AKA D2, joins me on the June 12th show. I was in the air heading for Houston at the time of the show, so we pre-recorded this episode.

Debbi is full of energy, passionate about people and talks to us about always being open to opportunities.

sit back, grab a coffee and enjoy the show.

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://...
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June 6, 2019 50 min
This was an interview 6 months in planning. Rob Galbaith "The Most Interesting Man in Insurance," joins me on the show today to talk about where insurance has been, where it is and the challenges the industry faces as it tries to modernize.

Rob is the author of "The End of Insurance as We Know It," and can always be found at https://endofinsurance.com/contact/

This show is broadcast live on Wednesday's at 10AM PT ...
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May 31, 2019 50 min
Sharing the mic with Jeanette this week was a real treat.

Our conversation focused around how do you show up? Are you the same person or company online and off? Is your brand, message and value that you provide seen as consistent no matter the touch point?

Tune in to find out more and you can connect with Jeanette at www.mybcconsulting.com

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4...
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May 23, 2019 50 min
Kirsten was an amazing guest today. We talked about the importance of play in the workplace as a means of facilitation and team building.

The more we can break down barriers and open up lines of communication, the more teams will better understand, empathize and work with each other and the more successful the organization will be.

You can reach Kirsten at:

http://integrateplay.com

This show is broadcast live on Wednesday's at 10AM...
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May 16, 2019 50 min
Juliet was a breathe of fresh air today. She helps companies and individuals understand who they should be selling their products and services to, before they invest thousands or hundreds of thousands of dollars in marketing aimed at the wrong audience in the wrong way.

Have a listen and let me know what you think.

You can take Juliet's quiz at www.leadlogicquiz.com

This show is broadcast live on Wednesday's at 10AM PT on K4HD...
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Today was an amazing day. It was the 100th Episode of the YourLIVINGBrand.live show.

With that, I turned the tables and had my friend Kirby Hasseman take the mic and ask me "What's My Story"

Thanks to Kirby for doing such an incredible job and making me look like a rock star.

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://www.talk4radio...
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May 2, 2019 50 min
Paul Riegel joined me on the air today from The CFO Centre. He works for a worldwide organization that provides part time Chief Financial Officers for businesses who need strategic support but cannot justify having a full time CFO.

It is about helping companies succeed within their budget and enabling them to grow in a manageable way so that they can continue their success for years to come.

Paul can be reached at:
www.cfocentre.ca
pau...
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April 25, 2019 49 min
Today we were live from the HR Leadership Summit in Vancouver.

Matt Bertram of EWebResults.com joined me on the April 24th show and we spent our time talking about how vital it is for every person to be able to understand and communicate the value of their own personal brand. It is about putting yourself in control of your own success and being a vocal advocate for either your own interests, the company you work for or both.

This sh...
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April 18, 2019 49 min
Johnny-Lee Reinoso unpacked some incredible information today on sales and sales process.

We talked about the challenge of organizations and how well-trained, well-organized sales professionals can help act as a multiplier for your business.

Marketing and sales must work towards a common goal. . . client engagement and activation.

http://www.c-levelpartners.com/

This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollyw...
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