Episode Transcript
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Speaker 1 (00:00):
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(00:21):
W four CY Radio.
Speaker 2 (00:30):
Churchill said, those who failed to learn from history are
condemned to repeat it. Kevin Helenan believes that certainly applies
to business. Welcome to Winning Business Radio here at W
four CY Radio. That's W four cy dot com and
now your host, Kevin Helena.
Speaker 3 (00:52):
Thanks for joining in again today. I'm Kevin Hallanan and
welcome back to Winning Business TV and Radio on W
four cy dot streaming live on talkfour tv dot com,
and of course we're on Facebook live at Winning Business Radio,
and we're available after the show and podcast form on
every platform imaginable, YouTube, by Heart, Radio, Spotify, Apple, pretty
(01:15):
much wherever you listen to your favorite podcasts. The mission
of Winning Business radio and TV, as regular viewers know
and listeners sorry, is to offer insights and advice to
help people avoid the mistakes of others. Right Those are
to learn best practices, the how tos, the what tos,
the what not tos, to be challenged and hopefully to
be inspired by the successes of others. Those consultants, coaches, authors, advisors,
(01:39):
founders and owners, entrepreneurs, people with expertise. But of course,
every successful person I've ever had a chance to has
had some form of failure in their lives and careers.
So while we all have to get our knees skinned
once in a while, I'm driven to keep those scrapes
from needing major surgery. Let's endeavor to learn from history
so we don't repeat it. I've spent the better part
(02:00):
of my career equipping businesses to grow, and that's from
solopreneurs to small and medium sized companies all the way
up to the Fortune fifty. I've seen some of those
companies win, and to varying degrees degrees, I've seen some fail.
And I've had the opportunity to rub elbows with some
of the highest performing people around and with some who
probably should have found other professions, and in my own businesses,
(02:21):
I've had lots of success, but some failures too. I
like to think I've learned a lot from those experiences.
So yeah, you're going to hear from me, but mostly
you're going to hear from our guests, those experts, consultants, etc.
Today my guest is Tony Pompio, Managing director of Sunbelt
Business Brokers of Boston. Here's his bio. Tony Pompio is
an experienced business professional and entrepreneur who's owned multiple business
(02:44):
including businesses including distribution, trucking, sports, entertainment, and consumer education.
In his most long standing business, Tony bought, managed, and
grew a Boston based distribution company, successfully steering the company
through the Great Recession and the global pandemic, ultimately selling
the company to private equity. Tony received his MBA from
(03:04):
Babson College and has given multiple lectures at BABS on
the top of entrepreneurship through acquisition and buying and selling
small businesses. He's an active board member of the New
England Business Brokers Association. He also served in the United
States Marine Corps and because of his own experience running, growing,
and selling small businesses. He enjoys guiding other small business
(03:26):
owners to reach their own goals. His experiences, education, work,
ethic and communication skills enabled him to truly understand challenges
and work diligently for his client's success. Tony, Welcome to
Winning Business Radio.
Speaker 4 (03:40):
Thank you, Kevin. Great to be here.
Speaker 3 (03:42):
I'm glad we've made this happen. Tell us about your
family first of all, Yeah.
Speaker 4 (03:47):
Sure so ols. My lovely wife Sarah, and I've two children.
My daughter is twenty one years old, goes to a
unh t raight now. She is a cello performance major,
gifted with musician in the family. And my son, Dominic,
he's an apprentice electrician, working hard, full time out there
(04:07):
trying to get all of us eight thousand hours in
so we can become a licensed electrician in a couple
of years.
Speaker 3 (04:12):
Yeah. I was just talking to a good friend of
mine about the difficulty in finding those guys. So good
for him and good for her. Were musical family, and
I love the cello. It's such a beautiful sounding instrument,
so awesome. And do I understand Sarah's in the business
with you, Sarah, Yes.
Speaker 4 (04:29):
She is the real estate broker of record so not
only do we help business owners when they want to
sell the business, we also help them to sell.
Speaker 3 (04:36):
The real estate should they choose to do so.
Speaker 4 (04:38):
Correct.
Speaker 3 (04:39):
Yes, all right, So you grew up in Braintree, mass
Tell people who are not from Massachusetts about Braintree and
a little bit of what it was like to grow
up there.
Speaker 4 (04:48):
Yeah. Well, Braintree has gone from a town many years
ago when I lived there and grew up there. It's
a city now, so it's really growing up, but pretty
much a bedroom community. A lot of people knew each other.
I went through the brain free public school systems, you know,
all the way from second grade and graduated from from
Braintree High School. I still have a good group of
(05:10):
friends from that town, but I ventured out and so
my own my own seeds in in Walpole. Ye.
Speaker 3 (05:18):
Who are some of your early influencers?
Speaker 4 (05:23):
Oh geez. I would say that from a from a
personal perspective. I really enjoyed learning from and being influenced
from my coaches, primarily in sports and primarily soccer.
Speaker 3 (05:43):
Soccer.
Speaker 4 (05:44):
Yeah, so we were lucky enough at Braintreet High to
have a professional from Europe come over in my junior
year and assist with the head coach there and really,
you know, just instilled different type of sports work ethic
into us. And I got to see kind of learned
(06:05):
from you know how he just kind of worked hard
and worked his way up and stayed very focused. And
that definitely is something I looked back was in inspiration
to me.
Speaker 3 (06:14):
That's cool. Now, did you work as a kid.
Speaker 4 (06:17):
Yes, I had something called a.
Speaker 3 (06:19):
Paper route A what no, yeah.
Speaker 4 (06:24):
More, but they're fantastic. It was a fit after school
job and I had I had that in and started
in sixth grade and I kept that like through a
little bit of high school. Actually it was pretty flexible
and made some money and it was a great little
job to have, and then.
Speaker 3 (06:39):
In the morning, bigger it was.
Speaker 4 (06:40):
It was after school. I delivered thirty four, thirty or
forty papers after school and then Saturday mornings we would
deliver it. And then into high school, I ventured away
from that and got you know, other small odd jobs.
Speaker 3 (06:51):
Yeah, well, that's cool, that's cool. Did you have any
family members who were in business?
Speaker 4 (06:57):
Yes, Well, my father was an independent operator of a
trucking business, a solar operator. But he wanted to quote
he wasn't always When I was growing up, that's what
he aspired to do. He worked for another family member
who owned up a trucking company, and he ended up
getting his own and uh, and so I watched that
(07:17):
happen before my eyes. And then there's other sides of
my family that definitely have larger businesses that I was
interested in as well.
Speaker 3 (07:25):
And did you spend time around them? Did you get
kind of that bug early on?
Speaker 5 (07:29):
Yeah?
Speaker 4 (07:29):
I did, I think just I was. I would actually
go to their businesses sometimes. I would wash and wax
their trucks on the weekends to make extra money and
just kind of be aboud that around that business and
hear about the stresses of payroll, and it just kind
of I was kind of around it more than I
thought I was when you look back.
Speaker 3 (07:51):
So when, and by the way, thank you for your
military service. When and why did you decide to join
the Marine Corps?
Speaker 4 (07:59):
So I joined the Marine Corps after part of my college.
You know, my my college career, I guess my path
was not very straight.
Speaker 3 (08:11):
It was very good line.
Speaker 4 (08:13):
Yeah. So after about a year and a half of college,
I uh ran out of some money and need to
kind of refocus, and I had time and and also
a desire still too to want to do something with
my life in terms of you know, going into the military.
Guess to say that, yeah, and and to serve my
(08:35):
country and the Marines was a good path for me.
I kind of aspired to have that that band of
brothers around me. I might have been missing that a
little bit at the time. I was only child, and
I think having like a whole band of brothers around you,
like another second family, was kind of important to me,
(08:56):
that that mentality and that notion. And but I decided
to go in the reserves, so I still had a
huge aspiration to go to college. I just so they
had a like a summer program for boot camp, and
you went to two summers back to back SEATD one
and you you went through boot camp and became a marine,
went through all that training, and you went back to college,
(09:19):
and then the following summer you ended up doing your
your your training for your what you're going to do
as a job in the Marines. And after that it
was one weekend a month and two weeks a year,
which kind of really fit in with with still wanting
to go back to college, which I did.
Speaker 3 (09:33):
And they he'll pay for that they'll pay for some
of it. Yes, yeah, yeah, So what was the best part?
Maybe that was it, I don't know, But what was
the best part for you of being in the Marines?
And what are maybe a lesson or two that you've
taken or kept with you all these years later.
Speaker 4 (09:48):
Yeah. Well, my wife tells me now that because I've
kept such good friends that they're really my family. Everything
that happens on the weekends or we of Marine Corps
birthday parties and my closest seven or eight friends are
are all in the Marines. And so we've really, you know,
(10:09):
grown that family that I looked for, you know, when
I was younger. It stayed with me this whole time,
which is really fantastic. And from a I guess from
from a learning perspective. You know, they talk a lot about,
you know, teaching leadership and and and some people there's
two thoughts on that, right. Some people believe you have
(10:30):
to be born leader. Somebody say you can teach leaders.
Similar to entrepreneurship, Are you an entrepreneur? Do you grow
you know, did you grow up being an entrepreneur or
can you be taught that? And in the military, I
really was, I was really shown, especially in the Marine Corps,
that leadership can be taught and instilled and not and
(10:51):
not easily. It's not easily done, but it can be
replicated and it can be instilled. So I had an
opportunity to lead some teams in the Marines, and and
that's something I can always look back at at in
terms of just, you know, inspiration for myself to kind
of keep going.
Speaker 3 (11:08):
To I mean, we'll get there. Which you've led teams since.
So what was behind the decision to get a bachelors
of psychology? And why you mass Boston?
Speaker 4 (11:17):
Yeah, So after I went into the Marines, I went
back to school for maybe another two or three semesters,
and that was actually at Wentworth studying architecture, which I
decided I did not want to be an architect after
you know, spending two or three years learning how to
be one, and and so then I just I stopped
(11:38):
going to college for all. I still wanted to, but
I didn't know really who I wanted to be or
what I wanted to do. So I was working full
time in sales, in sales direct sales, B to B sales,
and I decided at that point I'm just I was
learning about business more, and I kind of knew I
wanted to get into business for myself one way or another,
(12:00):
and I needed, I really want. I didn't need, but
I wanted to get an MBA and I heard about
this fantastic MBA program at Babson And so the only
reason I went to even get my undergraduate degree was
so I could go and get my MBA there. And
so I chose us Boston, went there nights for four
years while I was working full time and a couple
(12:21):
of kids, and I chose psychology because it kind of
blended with what I was doing, was I was dealing
with people. I was in sales, and I wanted to
go into business, and so that kind of really fit
my background there, so I could focus on that.
Speaker 3 (12:39):
So I'm going to take you through a few of
these positions, and just these answers can be fairly brief,
but let's see Network Plus a couple of years assistant
sales manager. Just tell us a little bit about that job.
Speaker 4 (12:51):
Yeah. Network Plus was kind of my big, real, first
big corporate and a company job. They had about six
or eight hundred people up and down the East Coast.
It was headquartered in Quincy and I came in there
and I didn't really know much about it outside sales,
but they were just looking for hungry people to hit
(13:12):
the phones. And they gave me a you know, a
yellow page book and said go call as many business
own as you can and start setting some appointments. And
there was some training that went along with it, but
what there was was those great hardcore sales closers and
openers there that could really mentor you in growing your
(13:33):
book of business and learning how to you know, write
contracts and get deals done. And so I really cut
my teeth there and that company was growing dramatically. After
my second or third year there, I was promoted to
run help run a new Hampshire branch as an assistant
branch manager. So I got promoted out of the Quincy
(13:53):
office and UH and went up there to help lead
a team up there, which was that was great and
unfortunate only dot com and they went they went bussed,
But I got a great experience there.
Speaker 3 (14:06):
Then you went to Verizon, not a small company, not
a great company to work for, right, Yeah.
Speaker 4 (14:11):
So it was funny because Network Plus we were kind
of stealing business from Verizon and that's how we kind
of That's how we got business. And then I went
to Verizon and was kind of stealing it back. So
I had the experience there and but but it was
I guess it was during a recession and I was
kind of grasping at you know, I needed a job
(14:32):
and fantastic company for me. A lot of red tape,
very large. I realized that this, you know, I gave
it a try. It wasn't it wasn't the place, uh
for me to live forever, but it was it was
great to get a taste of it and fantastic company.
Speaker 3 (14:49):
So then you went a little smaller to a New
England Office Supply who I remember, yeah.
Speaker 4 (14:53):
Yeah, Well come full circle back to Network plus one
of my great mentors there who helped me get promoted
up to that Nash office. He was the sales manager
at New England Office Supply, a local office supply company,
and he was just trying to get me over there
for months and months and months, and he didn't have
to try too hard. But I just wanted to stay
at Horizon for at least a certain amount of time
(15:15):
before I jumped ship. I went over to New England
Office Supplies as a salesperson. B to b again trying
to get to local businesses to buy their office products
and office supplies from us instead of competitors. And a
few years into that, ended up being promoted to a
sales manager there on the management team and really learned
(15:37):
a lot about being on the management team, and that
company was run fantastically. Really learning a lot about distribution
companies in general. That's really what it is.
Speaker 3 (15:49):
All Right, we're going to come back and talk about
imported foods that people will understand why in a moment,
we're going to take our first commercial break right here, everybody.
We'll be back with Tony Pompio in about a minute.
Speaker 2 (16:01):
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Speaker 2 (17:31):
And now back to winning business radio with Kevin helenan
presenting exciting topics and expert guests with one goal in
mind to help you succeed in business. Here once again,
it's Kevin Helene.
Speaker 3 (17:51):
We're back with Tony Pompio, Managing broker of Sunbelt Business
Brokers of Boston. Now it gets cool because you founded
your first no purchased a company. It was already existing, right,
but you grew it. So I want you to tell
us that story. Imported foods in South Boston in eight.
Speaker 4 (18:07):
Sure. Yeah, so that kind of really takes me back
to getting my MBA at Babson and kind of I'll
start there because that's that's why that happened. While I
was at Babson, I initially maybe started wanted to start
a company and raise money and realized I didn't really
have a passion for a product or a service and
(18:29):
I didn't want to try and you know, go down
that road. And so I started looking into investment banking,
which is more about buying and selling huge companies. I
really like that as much either, and I just really
learned about a whole process about how buy small companies
and they had a whole track on that, and fell
in love with that and realized that I had a
(18:51):
chance at doing that. So while I was in school,
going nights to Babson and working full time, I had
a four and six year old at the time, and
realized that I really wanted to own my own distribution company.
I was working at Newland Office Supply at the time.
I had the experience I felt to step into something,
(19:12):
if possible, if something, I could find something. So I
went on a search to buy a small business, made
offers on multiple different ones and ended up buying imported
foods in two thousand and eight, which was a food
distribution company that we sold rices and spices and pastas
and oils and vinegars, all the dry good stuff and
(19:34):
kind of in big packages that you'd see kind of
behind in the kitchen that the chef would use to
make all the all the foods basically ingredients. And that
was an in two thousand and eight.
Speaker 3 (19:44):
It was an upscale or they are were upscale brands.
Speaker 4 (19:48):
Yes, upscale brands correct, Yes, yeah, stuff that I'm well
expected called specialty foods, specialty goods.
Speaker 3 (19:56):
What was the hardest part of taking that over?
Speaker 4 (20:01):
Well, I think gaining knowledge knowledge transfer from the existing
staff and owners.
Speaker 3 (20:08):
Did they meet around for well they did.
Speaker 4 (20:11):
Yeah, we had them on a consulting contract to stay
in the business and transfer relationships that were multi generational.
Speaker 3 (20:18):
Wow.
Speaker 4 (20:19):
Yeah, So that is a challenge. And then making mistakes
but fixing them quickly and building that trust with the
with the customer base because it's going to happen. But
I think that's how you really make a name for yourself.
So that's what I aim to do at the time.
Speaker 3 (20:37):
And let's see take us the timeline that you exited
in twenty four, so that was a good chunk of time.
Speaker 4 (20:44):
Yeah, yeah, just before twenty four, in late in late
twenty three. So yeah, I ran that business for fifteen years.
My goal actually was to sell it after ten years
twenty eighteen ish. Yeah, and you know, I was a
little late on that, so I ended up being somewhere
around twenty nineteen, started taking it to market and.
Speaker 3 (21:09):
Doing this yourself. I'm sorry you were doing this yourself.
Speaker 4 (21:14):
No, I had broke. I had a broke, Okay, I
had a business aproprage firm, yeah, taken firm, and yeah
in twenty nineteen, and then we were basically at the
table in February of twenty twenty then and the world, the.
Speaker 3 (21:27):
World fell apart, it did, man.
Speaker 4 (21:30):
Yeah. Yeah, so that went away real fast, and I
had to, you know, hang on to that for four
or more years and grow it back to bigger and
better that than it was until I could really successfully
sell it for what I wanted to do with it. Yeah.
Speaker 3 (21:45):
So you got a better price by waiting, Not that you,
I mean you were forced to wait, but yeah, yeah.
Speaker 4 (21:50):
I was able to get it bigger and better than before,
but had to work an extra four years to do it.
Speaker 3 (21:55):
What changes did you have to make to survive and
then flourish past the pandemic.
Speaker 4 (22:01):
Well, lots of changes. Actually, it's helped me to start
to other companies within that timeframe. But the changes really
were the bulk of the sixty percent of our business
was hotels, and most of them were closed for almost
an entire year, so we really had to downsize staff
dramatically and change our whole stocking strategy as well, because
(22:27):
we stored a lot of products of four thousand items,
so we had to figure ways to kind of bring
in just in time inventory to get stuff out the
door as needed for certain customers, and just downside dramatically.
And then the bigger part that was hard for a while,
and we got good at that, even though it's much
smaller scale. The hardest and craziest thing really was magically
(22:49):
growing it back. Just getting calls and everyone came back
to work. I need orders, orders and orders, and well
we didn't have all the inventory just waiting around, you
know later, So that was a challenge.
Speaker 3 (23:01):
Yeah, but that's a testament to the trust you built previously.
Speaker 4 (23:04):
True, that's true. Yeah, And we got all of them back.
We got all the customers back.
Speaker 3 (23:11):
All right. So there are two intriguing businesses I want
you to talk about because I'm a shooter too. We've
talked about that Greater Boston Gun Safety School and Greater
Boston Airsoft and indoor Sure, yeah, shooting range. That's pretty cool.
So tell us about those businesses.
Speaker 4 (23:27):
So yeah, So during COVID, you know, prior, I was
working normal, you know, business owner hours, forty fifty hours
a week, running my company imported foods, and all of
a sudden COVID hits and I have lots of time
on my hands. Yeah, I'm done by ten or eleven
in the morning most of the time. And my staff
(23:50):
wasn't there anymore. Of the stuff that I held onto
it was either working remotely or they were delivery drivers.
So I had all this office space that was open
and nobody there. And I couldn't like grow my company
by selling different things to at imported foods. I couldn't
like you know, pivot as they say back then. I
couldn't sell them something else. They were closed. A lot
(24:11):
of hotels were closed. So that with a military background
and at my own gun gun license, I noticed while
I was helping with some deliveries that there was a
lot of riots going on in Boston and it was
kind of crazy at that time, during during COVID, and
I just thought to myself, if everyone's kind of want
(24:32):
a gun in Boston right now, and there's not a
lot of places that teach the gun safety certificate school
in the city in the city. Yeah, So so I
built a website, I hired some some instructors that that
teach these types of classes, and started Greater Boston Gun
Safety School. Within day one, there was literally lines out
(24:54):
the door like I thought there would be, and uh
turned into a very successful academy and yeah, employed multiple instructors,
gave all sorts of different types of trainings, not just
a safety certificate school, but also pistol training. The thing
is in Boston, you you can't really open another gun
range or you can't get you can't really do pistol
(25:15):
training except if you're at the existing ones. So we
use something called airsoft guns, which are basically, if you
know what paintball guns are, these are just the same
things that they shoot little plastic babies. And there's a
whole cult following of people who shoot, you know, these
airsoft pistols, and so we did trainings with those and
(25:36):
the instructors loved being able to teach with them. And
then we had some people who loved playing the sport
of airsoft come in to get their gun safety licenses
and said, wow, we loved these guns too. And you
have this whole warehouse opened in the back. Because we
didn't have any food products in there at the time,
we really minimized our ruminatory So, you know, I did
(25:58):
some research there and I just had a whole band
of good people that really wanted to grow an air
soft business in the space that I had, and that's
what I could kind of pivot to.
Speaker 3 (26:09):
And I was.
Speaker 4 (26:09):
Enjoying myself, you know, growing another business. The gun safety
school was kind of on rails, you know, just rolling,
and so I started an indoor airsoft basically shooting. It
was like a shootouse, basically built out an entire three
thousand square foot house on the inside of our warehouse
(26:30):
with doors and windows and everything you can imagine. And yeah,
we had that. We had that running and you know,
every weekend, just tons of consumers coming into to play
that sport, which was great.
Speaker 3 (26:43):
So quick funny story about airsoft. My kids still laugh
at us every time I go into my backyard where
I still live in the house where we raised our kids,
and I'm doing something with digging or hoeing, or I
find these babies. Yeah you do, little yellow or little
green babies, and I'll take a picture and I'll send
it to my boys. We just laugh.
Speaker 4 (27:04):
That's great. Yeah, absolutely, Yeah, we have some at our
house to trust you.
Speaker 3 (27:08):
Yep. So when you exited from the two schools, or
the Airsoft and the safety school, how did that exit
take place?
Speaker 4 (27:19):
Yeah, so it was primarily so yeah, there was a
lot of things that were timing out. Yeah, it was
twenty twenty three and I was going to market with
important foods, and I had these other two businesses operating
in the same space, and so I knew I had
to sell all of them or just spand some of them.
(27:41):
And so I was really fortunate enough within two months
of each other to be able to sell the gun
Safety School to a competitor strategic purchase locally, so that
business is still up and running, which was great. And
they took a lot of the inventories such as the
the pistol and whatnot for training purposes for that as well.
(28:03):
But unfortunately did have to close down the airsoft facility.
Speaker 3 (28:06):
Well, you probably needed a space back.
Speaker 4 (28:08):
Right, absolutely, I needed it back.
Speaker 3 (28:10):
Yeah, all right, So tell us about the transition from
and we'll start this and then we'll take our commercial.
But the transition from that successful exit, I want you
to tell us about that, and then Sun Built.
Speaker 4 (28:22):
Sure, so, so the transition from from selling soasically? Yeah, So,
I mean, I I just like what I did when
I bought the company. I was on a consulting contract
for a while, working with the with the with the buyers,
and it was I had a good management team in
(28:43):
place and the business was you know, growing, and I helped,
just like before, to transition those relationships. However, the business
wasn't really about just my relationships, and I made sure
of that. So it was it was very smooth. It
didn't take a lot of time. There wasn't a huge
(29:03):
trust rebuilding, and everything was documented and ready to go
for the most part.
Speaker 3 (29:10):
That's good. That's good. And then so what drew you
to business brokerage? You had multiple experiences there, so that's
probably part of it. But why Sunbuilt?
Speaker 4 (29:21):
Yeah, Well I knew coming out of imported foods that
I wanted to get into some sort of deal making,
some sort of merger and acquisition type business role, and
I just didn't know exactly where I was.
Speaker 3 (29:35):
Going to land it shows. Did you go through a
search process? Did you work with a broker to identify
what might work for you? Tell us about that.
Speaker 4 (29:46):
Yeah. So I talked to some coaches, some lifetime coaches.
I try to give me an idea of where it
might be the best fit for me. And I didn't
know if I was going to go and try and
work at a small investment bank or an m and
a form I didn't have. I'll tell you right now,
I didn't have the network to get into those type
of places because I did try, and I don't know
(30:07):
if I was just gonna hang a shingle and be
Tony Pompeo business broker, Tony Pompomna advisor. Yeah, And somehow
sublt this opportunity at some Belt came across from my
computer and there was an opportunity for the Massachusetts Emberated
Island territories for a sun Belt, which is a national franchise,
and I just thought to myself, Wow, this is right
(30:30):
in my backyard, and I think I might be able
to do something with this. I'm going to learn more
about it.
Speaker 3 (30:34):
All right, we're gonna take a break right here. We'll
be back with Tony in about one more minute.
Speaker 2 (30:42):
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Speaker 2 (32:11):
And now back to Winning Business Radio with Kevin Helene
presenting exciting topics and expert guests with one goal in
mind to help you succeed in business. Here once again
is Kevin Helenett.
Speaker 3 (32:31):
Okay, we're back again with Tony Pompio, Managing broker of
Sun Belt Business Brokers of Boston. You chose a franchise,
what are the benefits? I mean, we're a franchise too,
but tell the audiences what the benefit of a franchise
is benefits are and why that was good for you.
Speaker 4 (32:50):
Yeah, it's a great question, because I'll be very straight,
I'm not always the biggest fan of franchises. I kind
of like to shop local and and that just kind
of that's how I've been for most of my life.
But so this is kind of a big decision for me.
A big choice, and I really wanted to take a
(33:10):
deep dive into some Belt and I did a lot
of due diligence on it before moving forward, for sure,
speaking with a lot of other franchise owners around the country,
and my take on some Belt was there very hands off,
and I was very kind of excited about that. And
(33:31):
I also my take was, I'm at a certain point
in my career where I would love to fast forward
things a couple of years. And I think that the
training that they provided, you know, the instant website, SEO,
things of that nature, we're all ready packaged up and
ready for me to kind of jump right into it
(33:52):
and then have that platform behind me as well from
a training standpoint to grow a company, because I still
knew that I had another, you know, enough gas in
the tank to go build another firm or too. And
so that's what I was excited about, was some built.
Speaker 3 (34:08):
All right, So give us a thumbnail, thumbnail view of
the work that you do.
Speaker 4 (34:13):
Sure so well, so some you know some I'll start
with this somebol It's been around since the late seventies
and in the nineties they really grew to be a
pretty large national business brokerage. With a couple hundred offices
around the country and focusing more on the more main
(34:34):
street smaller companies, call it business companies that we use
a business broker to sell their company. And these business
many times have less than a million dollars in earnings.
It's kind of where a lot of people draw the
line in terms of mainstream type business sometimes significantly less
than that, but definitely less than a million in earnings.
(34:56):
Sales can be anywhere from probably five hundred thousand up
to maybe ten million, somewhere in that range. And so
those are the types of the size of businesses that
we typically work with at Sunbelt. There are also ways
that we can talk with companies that are a little
bit larger if we have some connections with some private
(35:17):
equity firms as well. And the businesses we work with,
they really need to be profitable, have steady or growing revenues,
or also a good story to tell around that if
it's not. And the reason for the profitability is many
times because many times these businesses are going to be financed,
(35:39):
and if they're not profitable or sales are way down,
then it's hard to do that.
Speaker 3 (35:45):
Tell us about I have a financing question as well.
But first tell us about SBB Capital Partners.
Speaker 4 (35:50):
Sure, yeah, okay, good, I'm glad you brought that up.
So SPB Capital is the M and A division of
sun Belt, and so this is where we have lots
of text over the years through some Belt we've pulled
them into SBB Capital Partners to be able to market
the larger companies. I would say with my firm, we're
(36:11):
probably like eighty twenty eighty percent on main street smaller companies,
and then we'll come across a decent manufacturing company that's
got a million and a half a EBITA and we
can put that in front of private equity to sell
or go to strategics to sell. So it's really just
a different brand and many times you kind of need
that in this business because it's just different ways that
(36:31):
you market a company. If they're smaller, you're marketing to
people who want to kind of buy a job, maybe
putting it out in the internet Confidentially, it's larger, you're
marketing to private equity or competitors. So it's kind of
a different branding to get the same thing done to
a certain degree.
Speaker 3 (36:49):
And so take us from from the seller's perspective, what
the process of selling a business is like with your
with your advice, But then I want to ask you
from your PERSPECTI right, So first from the seller's perspective,
describe the process.
Speaker 4 (37:06):
Sure, So for a seller, they're going to meet with
us and we're going to just learn a lot about
what they don't want to accomplish, you know, not only
with their business, but after their business. It's very important
what the motivation is for them to sell their company.
And so they might not realize that's part of the process,
(37:29):
but it becomes part of the process and they talk
to us about these things, and then they're going to
be sharing the story of their company with us, how
they got there. We're going to talk to them all
about operational dynamics and financials, those kind of the big
things that we go through. Nine percent of the time, Kevin,
(37:49):
business owners are not going to sell their business unless
they know what the value of the company is. So
that's one of the first things that ends up happening
if they if they like our discussion and they want
to move a little bit forward with us. In the process,
we're going to put a market range of value on
their company by their financials and at that point, we're
(38:10):
going to have another discussion about that because there has
to be some reality baked into right. A lot of
business owners, many business don't know what their business is worth,
and they should and that's not what they do all day.
They're good at running their company and they're they're not
looking at their financials in that capacity. But they might
have a need to make excellents to retire, but it
(38:33):
doesn't need in the reality of what the business is
worth aren't always the same thing. So we have to
have that conversation as well.
Speaker 3 (38:40):
So there seems to be a common belief that business
owners are going to be like a homeowner. They're going
to value their business mentally greater than it actually is.
Does that happen a lot?
Speaker 4 (38:50):
Many times they do, yes, and and they think that
someone's going to magically come in and write a check
for it. But there's you know, there's two sides of
that equation as we turn on investment side, from the
from the buyer as well, that's what they're looking at.
Speaker 3 (39:05):
Yeah, all right, now talk about it. I think it's
similar but slightly different. Your perspective when you're selling a business.
Speaker 4 (39:12):
So when when well, when I'm looking at a business,
I see it from the buyer. I try to see
it from the buyer's eyes. That's my perspective most of
the time. What I what I think is kind of
unique about my position is I've been on the buyer
side before, so I can really empathize with that and
(39:33):
see that clearly. And then I understand what the seller
is going through as well, because they want to really
maximize you know, that that price. But you know, from
the the process for me is really determining if this
if this business is sellable, and if the business owner
truly wants to sell their company right now. So I'm
(39:55):
really digging in deep on both of those things. And
one is kind of psychological. Are they ready? Will they
pull the trigger? And because it's very emotional, so they
might even get required to come in and make a
decent offer, and and all of a sudden they goes,
oh my god, I want to stay. I don't want
to do this anymore. So we really need to kind
of sign yeah, we need to come to terms on
(40:19):
that for sure, and then making sure that it's it
is a sellable company and if not having that hard
conversation with them, that it might not be ready to sell.
Speaker 3 (40:27):
Yet, what are some of the maybe misunderstood or under
understood aspects that would go into valuing a business.
Speaker 4 (40:40):
Oh sure, so most business owners want to reduce their
taxable income, and by means of by ways of doing this,
they might they might run their company car through the business.
They might take their family to Disney and say it's
a travel expense, so be it. I'm not I'm not
(41:00):
the irs. But these are things that if you do
too many of this, it makes it a little bit
harder from a financial standpoint to really extract the true
value out of the company and again make sure it
can be financiable. That's definitely one key thing that people
don't think about very often, especially the business owners themselves,
(41:21):
until they go through a process with someone like me
who can talk them through that. And then maybe times
we take a little time to fix that. We try
to do the best we can to pull it out now.
But some of the things aren't really able to do
that with.
Speaker 3 (41:36):
So you're going to make adjustments, or you'll show the buyer, yes,
those nine items or whatever it is, to show there's
that much more value. I don't know, that's six thousand
dollars for a car for the year.
Speaker 4 (41:50):
Well, that's profit, correct, we will adjust that and add
that back to the bottom line and all those things.
A buyer doesn't necessarily need to run that through the
business a statement if they want to, but they don't
need to, so that's actually profit they can use whoever
they want it to use that. The other thing we
run into occasionally is cash, and if cash isn't reported,
(42:13):
then it can't be part of the vount you can
do right the business either the business owner save their
thirty percent when they didn't report it, but they're not
going to get the three x multiple out on the
other side. So we run out to some of these
things too.
Speaker 3 (42:27):
So what are the ranges of multiples? And it probably
depends on the type of business, et cetera. But what
do you see?
Speaker 4 (42:33):
Yeah, so that's a great question. And one thing that
the people many many business owners wouldn't know is unlike Zillow,
you can go on and find out where your neighbor's
house is worth.
Speaker 3 (42:43):
Right, that's a good analogy for.
Speaker 4 (42:46):
A business that We actually have private industry databases for
private business sales that have been recorded. So every time
I sell company, I record those to these databases. Privately,
it's all confidential, but you see, you know X revenue
and why profit and you.
Speaker 3 (43:01):
Can essentially comps from the comps okay.
Speaker 4 (43:05):
Comps for small businesses. So we have access to that
in multiple different databases and so those help us to
to get the you know, the value in the right
direction as well. And then from from a multiple standpoint,
the majority of businesses are our value off of real
cash flow earnings really and and you're looking at anywhere
(43:30):
from smaller companies two to three usually in that range,
and that's of of of earnings and it's not out
of sales.
Speaker 3 (43:38):
For the okay for the audiences. Yeah, we say multiple,
that's eight. It's one times, two times three times earnings.
Speaker 4 (43:46):
Yeah.
Speaker 3 (43:46):
Right, And you also mentioned a term which I knew
we'd get to EB to break that down.
Speaker 4 (43:51):
Sure, well, ebad is it's the similar earnings, except you're
actually installing a manager to run the company, so it's
just going to be it's just a different number. It's
earnings before interest, taxes, depreciation and amortization, which is a
very worthy but it's a line item on your P
and L. And usually companies that are larger are sold
(44:16):
based on a multiple of Ibata, and the smaller companies
are sold on in multiple of what's called discretionary earnings,
which is earnings plus all those adbacks we just talked about,
and the buyer is going to step in and be
the owner of the day to day person in that
smaller company. Whereas when you're selling a company based on
(44:37):
EBIT of multiple, you're assuming that someone's going to the
CEO might stay, or you might be installing a manager,
So it's more of an investment, right platform.
Speaker 3 (44:45):
Yeah, if the owner goes away, it's got to have
less value. The owner's going to stick around for a while,
it's going to have more value, right absolutely, Yeah, whatever
the structure of that is, whether it's a consulting agreement
or a higher price, or imagine that both of those arrangements, right.
Speaker 4 (45:00):
And the larger companies are that are sold on you know,
an EBIT to multiple. Typically the multiples are higher, and
the bigger the company, the bigger the multiple. So you
can have a manufacturing company with you know, three million
dollars a bit, they might sell at four, five or
six times, and then you have a much smaller company
(45:21):
could be a manufacturing company with the owners making four
hundred thousand dollars probably you know, somewhere between, you know,
maybe three and four if they're lucky, somewhere in that range.
So it's just a stifferent on the size and scope.
Speaker 3 (45:34):
So now to drill down a little bit, who makes
a good you talked about a good buyer, a good owner,
good seller. Who makes a good buyer?
Speaker 4 (45:43):
Yeah, So we spend i'd say almost the majority of
our time dealing with the buyers. So once we find
a you know, a real qualified seller, we get them
all set up and ready to sell their business. We
build a nice marketing deck, we confidentially market it to
these buyers, some of them who we know, who we know,
and some of them who we don't. They're acquiring on
(46:07):
that business, and now we need to vet them and
figure out which ones are considered you know, a great buyer,
a good buyer, and there's you know, there's lots of
different checkpoints for that. But you know, initially they're introd,
they're showing interest, which is great. We're finding out are
they casting a y net to buy a company or
(46:28):
or have they already narrowed that down and they know
kind of what they want to do. They want to
buy you know a manufacturing company or are they they
looking at it companies, manufacturing companies, laundromats. So that happens,
and that's okay, but that's probably not the best buyer.
We need to really kind of vet that down to
someone who's very interested in this specific company that's for
(46:48):
sale that we're representing. And then we're also looking at
their background of financials, So if we need X amount
of money for them to put down on a companies
and then to find it's the rest, we're making sure
that they have bank statements to verify that. Along with
that is usually some sort of transferable skill sets, you know,
(47:11):
so we're looking at their resume and it doesn't mean
that if you never ran a manufacturing company before, that's okay.
If they want to buy one, maybe they have some
good management experience, then they can kind of transfer those
skills over to But you usually have to paint some
sort of a picture to be able to step into
certain companies, especially with the lenders. But before you even
(47:31):
get to lenders, we want to make sure that we
think it's to go.
Speaker 3 (47:34):
So cash buyers is probably less I don't know if
scrutiny is the right word, but less requirements financially, they
have to have you know, enough to run the business
for a while, but you have access to financing, do
you recommend you don't have to name names, but you
have a stable of banks or firms you could lend,
you could well, I can't even talk refer them to.
(47:56):
Or do you have access to financing?
Speaker 4 (47:58):
Yeah, no, that is some great question, and you know,
I don't know. Most most deals are are financed just
people are People are using other people's money, and we
hope that's it and we do we we what we
what's important is dealing with lenders that are deal makers
(48:19):
and not deal breakers. So we definitely have strong relationships
with some of the best bankers out there that we
know can get deals done. And every bank has different
you know, risk tolerances as well. Yeah, so we know
kind of where to steer them to for for each
type of a deal or each type of a buyer,
which helps get it to close, because that's just you
(48:40):
get to the one yard line. A lot of times,
it's really hard to get into the end zone when
you're selling your company or buying a company.
Speaker 3 (48:46):
That stuff the real catch, and that's when you get paid,
is when paper gets transferred.
Speaker 4 (48:51):
That is very true. And I also like to say,
if you know from a football analogy, when you get
to the one yard line of football, you get four tries. Well,
you know I get unlimited tries. I have to be
creative and I got to find ways to get the
deal closed. And that's what I enjoy a lot about
doing this too.
Speaker 3 (49:10):
Well, believe it or not, a lot of time. But
I've got a couple of good questions. Last two questions
who in the viewing and listening audiences should reach out
to you and why? In the second will be how
to get in touch with you?
Speaker 4 (49:22):
Sure, well, I'd say business owners with great businesses that
that are looking to retire or do something different. I'm
glad to have a confidential conversation with you. I also
many times I like talking with lawyers and CPAs and
financial advisors because I think we kind of live in
(49:44):
the in the same world to a certain degree and
can work well together. And I think that that will
probably do it.
Speaker 3 (49:51):
With that, all right, excellent, And the best way to
reach you is, yeah.
Speaker 4 (49:57):
My my email address, so you can go on our website.
Emails T Pompio at Sunbeltnetwork dot com. And I'm on
that email all the time.
Speaker 3 (50:06):
Perfect and the website.
Speaker 4 (50:08):
Is Sunbelt Boston dot com.
Speaker 3 (50:11):
All right, that's nice and easy. Sun Belt Boston dot com. Tony,
thank you so much. I know you're busy. I really
appreciate you covering it sometime to be with us today.
Speaker 4 (50:19):
Kevin, this has been great. Thank you so much. I
really appreciate it.
Speaker 3 (50:22):
You're welcome. I'll see you soon, and thank you everybody
for watching and listening. This is a show about business,
sometimes business challenges. If you've got concerns about the sales
effectiveness of your company, whether your sales team is you
or small, or it's large, feel free to reach out
to me on linked excuse me on Facebook or LinkedIn,
And that's at Winning Business Radio. You can drop me
(50:42):
a note to one of my many email addresses. I
always say Kevin at Winning Business Radio dot com. Our
company is Winning Incorporated. We're part of Sandler Training. We
developed salespeople and sales teams into high achievers and sales
leaders into true coaches and mentors. Hey, listen, we're not
right for every company, but maybe we should have a conversation.
Thanks for producer and engineer. One for another job, Well,
(51:03):
Don appreciate you on be sure to join us next
week Monday, March ninth, when my guests will be Riley Deplacido,
founder and CEO of Triumph HR. Until then, this is
Kevin Helenan.
Speaker 2 (51:16):
You've been listening to Winning Business Radio with your host,
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(51:39):
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