Cameron George: Warriors CEO on the sponsorship deal with Crypto company Swyftx

A landmark deal has been announced for sports sponsorship in New Zealand. 

Crypto company Swyftx has signed a new partnership with the Warriors, the first of a multimillion dollar spend across the sporting landscape. 

Crypto sponsorships are surging globally, up 20% over the past year to US$565 million. 

Warriors CEO Cameron George told Mike Hosking they were approached by Swyftx, who want to grow their hold in the New Zealand market. 

He says both parties believe there is a lot of credibility in their growth and opportunity, and the Warriors are there to help them get there. 

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Episode Transcript

Speaker 1 (00:00):
Can't to believe that it's taken the end of twenty
twenty five, but the first crypto sponsorship for a professional
sports team in this country has been in between Swift
X and the Warriors. Now crypto sponsorships globally are up
twenty percent this year total over a billion dollars these days. Anyway,
Cameron George is the Warrior CEO of course, and is
whether it's Cameron morning, good morning, Mike. How long is it?
I mean, don't give away the details obviously, but how

(00:20):
long and how significant in terms of all the deals
you deal with? Is this a big one?

Speaker 2 (00:25):
Yeah, certainly on a number of fronts. But you know,
all of our all of our partners are very value
to us. And look, the main thing for us is
achieving the area outcomes that they wish. And with swift
it was swift FX. Sorry, you know, they want to
grow on the market over here and we're a fantastic
platform to connect in the New Zealand. So very excited

(00:47):
by this one.

Speaker 1 (00:48):
You ring them or they ring you.

Speaker 2 (00:50):
No, they approached us. You know, it's it's really interesting
for a brand like them to be a part of
our journey because we're trans Tasman. We're in a strike
one week back here the next, so we do connect
to a lot of people and you know they're certainly
interested in being a part of our team here in
New Zealand.

Speaker 1 (01:08):
I know them from F one So are they Are
they sports aligned in general or are they all over
the place?

Speaker 2 (01:15):
I think there's a bit of everything, but they do
align a lot with sport. As you said, F one's
a big one for them, and football also in the
UK is a big one. So in this part of
the world, rugby league seems to be of interest and
you know, for us in New Zealand, we can help
grow their presence and we're very excited to go on
that journey with them.

Speaker 1 (01:34):
Did you have any questions over the whole crypto thing?
Are there enough people in the Warriors who get it,
understand it, trade it, whether they're fly by night as
you know, here to stay all that sort of stuff.

Speaker 2 (01:45):
Are They're very credible? You know this company and look,
we do our homework, but you know a lot of
our partners come to us because they are growing as well,
and you know we need to understand what they're about
equally they do with us, so you know, we both
sharing the journey and we both believe that there's a
lot of credibility with their growth and opportunity and that's

(02:06):
what we're here to do help them get there.

Speaker 1 (02:07):
What's the sponsorship market generally like for you guys, I
mean in sport at the matter, is there plenty of
money out there if you're selling the right thing and
doing the right thing.

Speaker 2 (02:15):
I think that's the point, Mike. If you if you've
got the right option, we can attract a lot of
interest and as I said, trans Tasmin interrants as well.
And we're very fortunate in the New Zealand market. We
have great brands such as One New Zealand and the
likes that support us. So we've got a lot of
interest with us at present and we're going to continue
to grow that and continue to meet their desires and

(02:39):
give people New Zealand and the opportunity to connect with
great brands and we're a great platform for that.

Speaker 1 (02:43):
Always a pleasure. Make go well, Cameron, George, excuse me
out of the Warriors this morning. For more from the
Mike Asking Breakfast, listen live to news Talks it'd be
from six am weekdays, or follow the podcast on iHeartRadio,