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Why YOUtility Marketing is Way Better than the MadMen Way

December 8, 201432 min
Anne and Gillian welcome Jay Baer, author Of  Youtility: Why Smart Marketing is About Help Not Hype and President of Convince and Convert, a social media firm that works with major brands to take their marketing from good to great, and ranks the worlds number 1 content marketing resource according to the Content Marketing Institute. Jay talks about Youtility marketing and its three facets, and gives examples, including one testing as TweetPee (you will have to listen to find out just what that is!)

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