LPO: Landing Page Optimization

Big Company CRO with Mike Loveridge

October 5, 201529 min
Tim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear suit and trying to scare them...

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