LPO: Landing Page Optimization

Testing the Mobile User Experience with Michael Mace

May 12, 201413 min
Testing the Mobile Experience as Tim speaks with Michael Mace, mobile strategist at UserTesting.com. The former Apple and Palm executive discusses the needs for Accessibility, context-sensitivity and searchability to optimize the mobile user experience. We also learn about his Lost in Space experience. Related articles across the web The Intersection of Technology and Marketing with Kate O'Neill Modern Content Management Systems with Oli Gardner Conversion Killers with Ben Jesson and Dr. Karl Blanks Importance of Web Analytics with Jim Sterne Performance-based Online Marketing with David Szetela Testing Programs in Enterprise Companies with Brooks Bell and Gregory Ng Local Search and Conversion with Andrew Beckman Merging Direct Response Copywriting with SEO with Heather Lloyd Martin

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