Mobile Presence

Appboy: The Rise of On-Demand Mobile Apps

September 16, 201530 min
Shahab Zargari and Peggy Anne Salz talk with Marissa Aydlett, VP of Marketing for Appboy, about the large market opportunity for on-demand mobile apps.  Peggy and Shahab asks Marissa to give some background on Appboy including retention and personalization, and some of the best practices around retaining and engaging customers.

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