How To Orchestrate ALL Mobile Channels To Boost Customer Engagement
February 4, 2015•33 min
Mobile presents marketers with a clear opportunity to reach and engage consumers at the all-important 'mobile moment' of decision. Peggy Anne Salz and Shahab Zagari welcome Rob Hammond, Senior Sales Executive Director of Syniverse Enterprise Mobility Solutions, to the show to share how marketers can leverage mobile to increase loyalty and drive action through seamless communications delivered across layers of mobile channels including SMS, push notifications and email. In this discussion, Rob shares three key takeaways to help companies better understand what mobile engagement really is and how they can get started implementing a strategy to reach the right customer, at the right time, in the right way to drive the actions those companies want their customers to take.