Impacting The Connected Marketer
March 23, 2017•33 min
Brands take on the idea of becoming connected with the digital world as a response from the on-going pressure of consumers becoming connected individuals on mobile and what this means for brands and marketers. Peggy Anne Salz introduces co-founder Paul Berney of mCordis, a mobile marketing company. Paul has served as Chief Marketing Officer and Managing Director of the Mobile Marketing Association and shares his insights from his over 27 years of experience in sales, marketing, and business development. Shahab Zargari also concludes with his hotspot series on influencer marketing - the importance of a smart campaign with actionable goals and proving the ROI.