Mobile Presence
Mobile Presence

InMobi: How Native Ads and Better Targeting Increase Conversions

April 30, 201434 min
  We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz — in partnership with InMobi — that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads — advertising that is integrated into the user experience of the mobile app — to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shift. Related articles across the web Mobile and Money: Using Smartphones to Manage Personal Finances Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face Engage, Retain and Maximize Audiences with Mobile Messaging Analytics FTC Investigates Apple and Google S

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