Mobile Presence

LTV Expert Eric Seufert: Tips To Make More Money With Your App

June 25, 201434 min
Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do's and don'ts (specifically one 'do' and two 'don'ts') to get avoid over-spending or under-achieving.

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